Role Description We are seeking an experienced and results-driven SEO Expert to lead our organic and paid digital marketing efforts. The ideal candidate will have deep expertise in traditional Search Engine Optimization (SEO) as well as emerging disciplines such as: - AEO (Answer Engine Optimization) - GEO (Generative Engine Optimization) - AIO (AI Optimization) This role requires a strong understanding of how content is discovered and ranked across search engines, AI-powered search platforms, and large language models such as Google, OpenAI, Microsoft Bing Copilot, Anthropic, and Perplexity AI. The successful candidate will also be highly skilled in content creation, keyword research, technical SEO, Google Ads management, and performance analytics. Qualifications - 5+ years of hands-on experience in SEO and digital marketing. - Proven track record of increasing organic traffic and generating qualified leads. - Strong knowledge of SEO, AEO, GEO, and AIO strategies. - Experience managing successful Google Ads campaigns. - Excellent content writing and editing skills. - Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress. - Proficiency with SEO and analytics tools. - Familiarity with schema markup and structured data. - Strong analytical and problem-solving abilities. Requirements - Search Engine Optimization (SEO) - Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. - Perform in-depth keyword research, competitor analysis, and opportunity discovery. - Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. - Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability. - Build and manage high-quality backlink acquisition strategies. - Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. - Answer Engine Optimization (AEO) - Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. - Structure content to directly answer user questions. - Implement FAQ schema and Q&A structured data. - Improve visibility in zero-click search experiences. - Generative Engine Optimization (GEO) - Optimize content to be cited and referenced by AI search engines and generative assistants. - Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles. - Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI. - AI Optimization (AIO) - Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. - Monitor AI citations, entity recognition, and topical authority. - Use AI tools to scale research, content creation, and optimization workflows. - Content Marketing & Creation - Plan and manage a content calendar aligned with business goals and keyword opportunities. - Write and optimize blog posts, landing pages, case studies, and service pages. - Collaborate with designers and developers to publish engaging content. - Ensure all content follows SEO best practices and conversion-focused copywriting principles. - Google Ads / PPC - Plan, launch, and optimize campaigns using Google Ads. - Conduct keyword and audience targeting research. - Manage ad copy, bidding strategies, budgets, and landing page optimization. - Track and improve ROAS, CPA, and conversion rates. - Analytics & Reporting - Analyze traffic, rankings, leads, and campaign performance. - Build dashboards using Google Analytics, Looker Studio, and CRM tools. - Present actionable recommendations and monthly reports. Benefits - All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…) - Social insurance - Open-door management policy - Full Medical insurance - Accommodation and Transportation Allowance - Friendly environment that values innovation and efficiency - Exciting opportunities for career growth and talent development - Feedback encouragement - Recognition and reward programs - Competitive salaries and incentives - Friendly environment - Flexible and Comfortable schedule - Fun committees - Monetary rewards - Fun, smart and creative people - Career possibilities with growing team - Paid vacations - Social benefits

• Réaliser des audits SEO techniques et sémantiques sur l'ensemble du portefeuille produits • Piloter les optimisations on-site et off-site • Déployer une stratégie e-réputation : achat d'articles sur sites d'autorité, netlinking • Suivre les performances via Ahrefs et Google Search Console • Produire un reporting régulier auprès du CGO • Prioriser intelligemment ton 1 jour/semaine pour maximiser l'impact sur l'ensemble du portefeuille

Role Description Our mission is to help customers save time and money when purchasing commercial kitchen equipment and supplies by providing a customer-centric shopping experience and through leveraging our industry buying power. We are seeking an SEO Content Specialist to work collaboratively in growing and managing our best-in-class ecommerce store. The ideal candidate excels at writing clear, structured content that ranks — producing collection page copy, product descriptions, and blog articles that drive non-branded organic traffic. - Develop and execute SEO content strategies to improve organic traffic and ecommerce performance - Conduct keyword research focused on commercial-intent and non-branded search terms - Write and optimize collection page copy, product descriptions, buying guides, and blog articles - Implement on-page SEO best practices including title tags, meta descriptions, internal linking, and heading structures - Monitor content performance using Google Search Console and Google Analytics - Identify content gaps and opportunities to improve rankings and conversions - Collaborate with internal teams to maintain content consistency and SEO alignment - Maintain consistent production output and independently manage deadlines Qualifications - Proven ability to write long-form SEO content - collection pages, product descriptions, and buying guides (writing samples required) - Solid working knowledge of Google Search Console and Google Analytics — can read performance data, track keyword positions, and identify opportunities independently - Experience with keyword research using Ahrefs, Semrush, or equivalent — with a focus on commercial-intent, non-branded queries - Strong grasp of on-page SEO fundamentals: title tags, H1/H2 structure, meta descriptions, internal linking, and keyword placement - Experience publishing and managing content in a CMS — Shopify experience is a plus - Ability to produce one content deliverable per working day and maintain consistent output without close supervision - Strong written English - this is primarily a writing role; clarity, grammar, and structure matter - Experience writing for B2B or commercial product ecommerce is a strong advantage (restaurant equipment, food service, industrial, or similar) - Experience building or executing a hub & spoke content model is an advantage - Experience building internal link structures on ecommerce sites is an advantage - Familiarity with Screaming Frog for site audits and internal link analysis Benefits - Competitive bonus structure - Medical, dental, and vision coverage - Flexible remote work setup - Company-paid training and continued education opportunities - Employee discounts on commercial kitchen equipment and supplies

• Develop game-changing SEO strategies that drive leads & sales for clients • Manage people and collaborate with teams • Participate in exciting projects in the field of digital marketing • Utilize SEO tools to analyze and report on performance • Share knowledge and contribute to personal and team growth