• Partner with Business Development and Marketplace leadership, as well as cross-functional teams, to support initiatives that accelerate Roo’s growth • Build, maintain, and optimize tools, dashboards, and reporting to track performance across markets and sales activities • Analyze field performance and deliver actionable insights to improve productivity and outcomes • Support the development and execution of sales and account management playbooks • Identify and implement systems and processes that improve efficiency, scalability, and revenue attainment • Support and continuously improve Roo’s operating cadence (weekly, monthly, and quarterly business reviews) • Drive execution of GTM programs and operational rollouts in new markets and geographies • Monitor performance against targets and proactively surface insights, risks, and opportunities • Identify gaps in reporting, tools, or processes and independently drive solutions • Partner with Business Development and Account Management teams to support market strategies, including: • Lead generation and conversion optimization • Supply acquisition and marketplace health • Listing quality and pricing optimization • Collaborate with the Data team to size market opportunities and measure ROI of key initiatives • Conduct ad hoc analyses to inform strategic and operational decisions

• Managing lead assignment logic and workflows to ensure speed and accuracy. • Supporting our commercial teams (Sales, AM, CS, Marketing) with clean, organized, and up-to-date CRM data. • Building and maintaining reporting dashboards for Sales, Lead Gen, CS, and Leadership. • Identifying inefficiencies in current processes and proposing actionable improvements. • Partnering with the Operations Partners (Sales, Marketing, CX), and the broader Commercial Ops team on cross-functional initiatives. • Supporting adoption of new tools and processes through documentation and enablement. • Running small RevOps projects and contributing to a scalable commercial operations infrastructure.

• Design and deliver enablement programs focused on key sales motions, including discovery, demo execution, and pipeline progression • Develop and maintain high-quality sales content and playbooks aligned to established processes and go-to-market priorities • Partner with frontline managers to support coaching efforts through structured frameworks, tools, and reinforcement strategies • Manage and organize enablement content within LMS/CMS platforms, ensuring materials are accessible, current, and effective • Drive program adoption by tracking participation, engagement, and completion across the sales team • Measure and report on program effectiveness against defined KPIs, using insights to refine and improve programming • Identify performance gaps and implement targeted enablement initiatives to address them • Partner cross-functionally with Sales, Marketing, Customer Success, and RevOps to support execution and alignment across initiatives • Reinforce consistent sales standards and best practices to reduce variability and improve execution quality • Execute and continuously improve onboarding programs to accelerate new hire ramp and ensure readiness to perform core sales responsibilities • Incorporate AI into enablement programs and workflows by identifying use cases, training sellers on practical application, and embedding AI tools into daily sales motions to improve efficiency and effectiveness

• Support recurring and ad hoc reporting related to pipeline, bookings, forecasting, productivity, and performance metrics. • Maintain and validate sales data within CRM and related systems to ensure accuracy, completeness, and consistency. • Assist in the administration of sales processes, including territory alignment, account assignment, quota tracking, and pipeline management. • Partner cross-functionally to support operational workflows, system updates, and process documentation. • Analyze trends in sales data and provide insights to support business planning and decision-making. • Contribute to the preparation of dashboards, presentations, and performance summaries for leadership review. • Support system enhancements, testing, and user acceptance activities related to sales tools and reporting platforms. • Document standard operating procedures and ensure adherence to defined processes and controls. • Perform other duties and responsibilities as required to support business needs.