• Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers. • Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches. • Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results. • Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale. • Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations. • Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement). • Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations. • Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles. • Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers. • Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live. • Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling. • Document the entire process into a repeatable launch playbook for future brand expansions.

• Conduct in-depth research to understand services industry dynamics, client pain points, regulatory changes, and the competitive landscape; • Leverage AI-driven tools to accelerate campaign execution, test and refine messaging, analyze customer and market data, and streamline content creation; • Build and execute comprehensive marketing plans aligned with business goals and evolving services industry trends; • Design, launch, and manage multi-channel campaigns, including digital, social, print, webinars, and industry events, to drive engagement and growth within the services sector; • Partner with internal subject matter experts to produce compelling, industry-relevant content such as sales decks, thought leadership, case studies, blogs, and customer success stories; • Represent marketing within Alithya’s Financial Services Community of Practice; • Measure campaign effectiveness, develop performance reports, and use data insights to optimize strategies and maximize ROI; • Oversee financial services marketing budgets to ensure efficient use of resources while driving measurable outcomes.

• Work with product marketing, product teams and sales on key campaigns, launches and initiatives to grow awareness of the Android brand. • Use existing and new research to inform messaging and tactics, then measure the impact of those activities. • Execute strategic marketing campaigns that increase user loyalty and directly contribute to business growth. • Manage creative agencies to build and scale global multi-channel campaigns that drive feature adoption. • Develop scalable strategies and toolkits that empower cross-functional teams and external partners. • Partner with global and local marketing teams to ensure high-quality, consistent campaign execution. • Collaborate with marketers across Android’s consumer team to develop content and act as a go-to person of the campaign, and drive the campaign performance with minimal guidance.

Role Description - Development and Implementation of Promo Activities: - Design the conditions and mechanics for new promo features; - Communicate with product teams regarding implementation of functionality; - Set up tasks for teams involved in promo rollouts; - Prepare technical specifications, timelines, and oversee execution; - Configure bonus conditions in the relevant systems; - Contribute to the creation of regular bonus conditions and promo calendars; - Assist in calculations, setup, and analysis of various promotions (loyalty programs, referral programs, etc.); - Support in planning and executing marketing campaigns; - Maintain documentation and take part in joint promo planning. - Analytics and Optimization: - Collect data and analyze the effectiveness of launched promo activities; - Generate reports on activity outcomes; - Identify areas for improvement and propose ideas for new mechanics. - Communication and Team Collaboration: - Work closely with analysts, designers, CRM, game managers, and product teams; - Maintain effective communication through Slack, Asana, and Jira; - Coordinate timely execution of tasks related to promo or gamification. - Quality Control and Finalization: - Perform final checks before launching activities; - Ensure consistency in content, design, and bonus configuration. Qualifications - 2+ years of experience in a similar position (Promo Manager or related roles within the iGaming industry); - Proven experience in designing promo mechanics; - Experience developing user engagement strategies through gamification, loyalty programs, and related mechanics; - Ability to analyze and interpret data for promo campaign optimization; - Market research and competitor analysis experience; - Understanding of working with different user segments; - Experience collaborating with product teams, designers, and external vendors; - Proficiency in working with analytics tools; - Strong communication skills; - Ability to work independently and as part of a team, demonstrating initiative and proactiveness; - Flexibility and adaptability in a fast-paced environment, with a willingness to learn and take on new challenges; - English proficiency at B1/B2 level. Benefits - 💸 Flexible payment options: choose the method that works best for you. - 🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup. - 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more — just to show we care. - 📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us. - 🥐 Benefit Cafeteria: Choose what suits you — sports, language courses, therapy sessions, and more. - 🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage. - 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow. - 🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.