• Drive growth by exploring new channels, owning product positioning and messaging, and translating complex data-integration capabilities into clear, differentiating narratives for both technical and business audiences • Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market • Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling • Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention • Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys • Present our product’s vision, features, and benefits to internal stakeholders, at industry events, and to key customers • Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings

• Partner with the Head of Marketing Communications to develop and implement communications plans. • Plan and execute relevant physical and digital events to advance the Bamboo narrative. • Monitor news and popular trends to insert Bamboo’s messaging into ongoing conversations; identify key moments for proactive communications. • Collaborate with the marketing and customer support teams to manage customer complaints and crisis management. • Monitor the implementation of communications projects and adjust accordingly. • Create and edit various types of content for our targeted audiences, including video scripts, videos, and other social media content. • Create and design a monthly content calendar. • Contribute to the communications strategy for current and existing activities and promotions. • Produce relevant, compelling social media updates with links to activities or promotions. • Analyze media coverage; measure and provide reports on each campaign and develop responses when needed. • Provide actionable responses to inquiries from all our social media platforms as well as emails and phone calls.

• Define and execute the strategic marketing approach for the United States. • Refine positioning and messaging to resonate with US audit, banking and financial services buyers. • Build brand authority and visibility across key US channels and industry events. • Partner closely with US Sales leadership to drive enterprise pipeline and regional growth. • Define and communicate the global marketing vision aligned to company growth objectives. • Lead and align Product Marketing and Growth Marketing functions under a unified strategy. • Establish clear KPIs, reporting frameworks and accountability across the marketing team. • Represent Marketing at executive level, providing strategic insight and performance updates. • Strengthen Circit’s position as the leader in asset verification infrastructure. • Shape the narrative around real-time verification and audit transformation. • Elevate executive visibility through thought leadership, PR and strategic communications. • Ensure brand consistency and excellence across global markets. • Ensure strong Sales and Marketing alignment across regions and segments. • Support enterprise and account-based initiatives in collaboration with Revenue teams. • Drive clarity and consistency in messaging across auditors, providers and corporates. • Maintain disciplined focus on ROI, competitive positioning and commercial outcomes.

• Lead the Regional Marketing Organization • Implement the Global marketing strategy locally in the Region / countries • Ensure the effective implementation of tactical marketing programs defined by Global Marketing, Global Product management, Global Launch management and Global / CEU T&E • Collaborate closely with the Global Marketing Management Team and Regional sales organization • Responsible for all commercial marketing activities including marketing, product management, sales support, marketing communications, educational needs and plan, partnering activities, key regional and local symposia • Provide strategic market direction and work closely with all functional areas in the Regional Countries and Headquarters • Develop MQL and SQL to the sales organization and drive regional PD initiatives