• Conduct in-depth research to understand services industry dynamics, client pain points, regulatory changes, and the competitive landscape; • Leverage AI-driven tools to accelerate campaign execution, test and refine messaging, analyze customer and market data, and streamline content creation; • Build and execute comprehensive marketing plans aligned with business goals and evolving services industry trends; • Design, launch, and manage multi-channel campaigns, including digital, social, print, webinars, and industry events, to drive engagement and growth within the services sector; • Partner with internal subject matter experts to produce compelling, industry-relevant content such as sales decks, thought leadership, case studies, blogs, and customer success stories; • Represent marketing within Alithya’s Financial Services Community of Practice; • Measure campaign effectiveness, develop performance reports, and use data insights to optimize strategies and maximize ROI; • Oversee financial services marketing budgets to ensure efficient use of resources while driving measurable outcomes.

• Work with product marketing, product teams and sales on key campaigns, launches and initiatives to grow awareness of the Android brand. • Use existing and new research to inform messaging and tactics, then measure the impact of those activities. • Execute strategic marketing campaigns that increase user loyalty and directly contribute to business growth. • Manage creative agencies to build and scale global multi-channel campaigns that drive feature adoption. • Develop scalable strategies and toolkits that empower cross-functional teams and external partners. • Partner with global and local marketing teams to ensure high-quality, consistent campaign execution. • Collaborate with marketers across Android’s consumer team to develop content and act as a go-to person of the campaign, and drive the campaign performance with minimal guidance.

Role Description - Development and Implementation of Promo Activities: - Design the conditions and mechanics for new promo features; - Communicate with product teams regarding implementation of functionality; - Set up tasks for teams involved in promo rollouts; - Prepare technical specifications, timelines, and oversee execution; - Configure bonus conditions in the relevant systems; - Contribute to the creation of regular bonus conditions and promo calendars; - Assist in calculations, setup, and analysis of various promotions (loyalty programs, referral programs, etc.); - Support in planning and executing marketing campaigns; - Maintain documentation and take part in joint promo planning. - Analytics and Optimization: - Collect data and analyze the effectiveness of launched promo activities; - Generate reports on activity outcomes; - Identify areas for improvement and propose ideas for new mechanics. - Communication and Team Collaboration: - Work closely with analysts, designers, CRM, game managers, and product teams; - Maintain effective communication through Slack, Asana, and Jira; - Coordinate timely execution of tasks related to promo or gamification. - Quality Control and Finalization: - Perform final checks before launching activities; - Ensure consistency in content, design, and bonus configuration. Qualifications - 2+ years of experience in a similar position (Promo Manager or related roles within the iGaming industry); - Proven experience in designing promo mechanics; - Experience developing user engagement strategies through gamification, loyalty programs, and related mechanics; - Ability to analyze and interpret data for promo campaign optimization; - Market research and competitor analysis experience; - Understanding of working with different user segments; - Experience collaborating with product teams, designers, and external vendors; - Proficiency in working with analytics tools; - Strong communication skills; - Ability to work independently and as part of a team, demonstrating initiative and proactiveness; - Flexibility and adaptability in a fast-paced environment, with a willingness to learn and take on new challenges; - English proficiency at B1/B2 level. Benefits - 💸 Flexible payment options: choose the method that works best for you. - 🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup. - 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more — just to show we care. - 📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us. - 🥐 Benefit Cafeteria: Choose what suits you — sports, language courses, therapy sessions, and more. - 🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage. - 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow. - 🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.

• Drive growth by exploring new channels, owning product positioning and messaging, and translating complex data-integration capabilities into clear, differentiating narratives for both technical and business audiences • Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market • Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling • Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention • Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys • Present our product’s vision, features, and benefits to internal stakeholders, at industry events, and to key customers • Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings