• Maintain and optimize the CRM system to ensure data accuracy and integrity. • Manage contact segmentation, email lists, and automation workflows. • Support campaign setup, tracking, and performance reporting. • Administer authentication (SPF, DKIM, DMARC) and ensure deliverability best practices. • Test and refine subject lines, personalization, and cadence strategies. • Oversee the collection, cleansing, and organization of client and prospect data. • Regularly audit CRM databases to remove duplicates, correct errors, and maintain compliance. • Collaborate with sales and marketing to align database structure with campaign goals. • Execute email cadence and automation strategies for client nurturing and engagement. • Implement 1:1 authentication and beta testing of subject lines and timing strategies. • Track open rates, click-through rates, conversions, and optimize for engagement. • Develop and manage automated workflows that improve client experiences and internal efficiency. • Monitor and refine the client journey to ensure timely communication and follow-up. • Coordinate with cross-functional teams to align automation with business goals. • Support marketing event logistics including communication, invites, and follow-up. • Manage event-related CRM data and coordinate Zoom or virtual event setups. • Compile prospect and attendee research to support outreach (e.g., ALTA new clients, events lists). • Build and maintain marketing landing pages and web forms to capture leads and event registrations. • Ensure smooth integration with CRM and analytics tools. • Test and optimize forms for conversion and user experience. • Collaborate with design teams to create branded email templates, graphics, and web assets. • Ensure consistency with brand guidelines across all creative outputs.

Role Description MNTN is looking for an Email Marketer that will drive MNTN’s email marketing strategy, delivering campaigns that engage, retain, and convert customers. Reporting to the Director, Performance Marketing, you will manage the full lifecycle of email communications, from strategy and execution to analysis and optimization. Your work will directly impact customer retention and revenue growth while ensuring brand consistency across all communications. - Execute end-to-end email marketing campaigns, including strategy, briefing, deployment, and post-send analysis. - Develop and optimize automated triggers and drip sequences for onboarding, cart abandonment, and win-back flows to enhance customer retention. - Conduct A/B tests on subject lines, creative layouts, CTAs, and send times to maximize open rates and click-through rates. - Segment and manage the subscriber database to deliver personalized content based on user behavior, purchase history, and demographics. - Monitor sender reputation, manage list hygiene, and ensure compliance with CAN-SPAM, CASL, and GDPR regulations. - Collaborate with Design and Copy teams to maintain brand voice consistency. - Partner with Data teams to ensure seamless API and CRM integrations. Qualifications - 4+ years of experience executing email marketing campaigns, including strategy, briefing, deployment, and post-send analysis. - Proven experience with enterprise-level ESPs such as Inflection, Intercom, or Marketo. - Ability to translate complex data sets into actionable insights and weekly performance reports. - Working knowledge of HTML/CSS in email environments to troubleshoot rendering issues. - Experience managing a high-volume promotional calendar while balancing brand equity and conversion goals. - Strong attention to detail and commitment to QA processes, including broken-link checks and mobile rendering validation. - Strategic thinking and problem-solving skills with a results-oriented mindset. Requirements - Growth in attributed revenue from the email marketing channel. - Reduction in unsubscribes and bounce rates through improved targeting. - Implementation of dynamic content or AI-driven personalization tools. - Increased engagement metrics, including open rates and click-through rates. Benefits - 100% remote within the US - Flexible vacation policy - Annual vacation allowance for travel related expenses - Three-day weekend every month of the year - Competitive compensation - 100% healthcare coverage - 401k plan - Flexible Spending Account (FSA) for dependent, medical, and dental care - Access to coaching, therapy, and professional development

• Support the marketing team with email campaigns, customer journeys, CRM workflows, and social media publishing. • Build and manage Customer Journeys in Microsoft Dynamics 365, integrating Power Automate workflows and automation processes. • Create lead nurturing workflows, audience segmentation rules, and automated email campaigns. • Monitor campaign KPIs, analyze performance metrics, and recommend optimization strategies. • Develop and execute email marketing campaigns in Microsoft Dynamics aligned with previously created customer journeys. • Support the development of monthly content calendars in collaboration with the marketing team. • Schedule, publish, and manage social media content across four brands. • Prepare basic monthly performance reports, including engagement rate, interactions, and CTR analysis.

Role Description In the role of Email Marketing Specialist, you will manage and own the fulfillment of all targeted email products within our client's digital marketing contract. You must be able to work across teams, have strong communication skills, and help drive a strong campaign from start to finish. - Effectively communicate as the primary point of contact between Sales, Creative, and Targeted Email vendor teams - Ensure proper set up of all campaigns in the Targeted Email vendor order management system - Provide QA on all order detail and creative assets supplied by internal teams - Manage minor creative edits, as needed - Ensure timely and successful deployment of all targeted email campaigns and related materials (postal files, match-back reports) - Act as an individual contributor within a team setting Qualifications - 2+ years of experience in digital marketing, digital advertising, design, or a similar role - Highly organized and detail-oriented - Proven ability to multi-task and self-motivate Benefits - Work with some of the brightest minds in digital marketing - Supportive, fun company culture - Virtual team events - Opportunities for professional growth Salary Information The annualized base salary for this role will range between $40,000 and $45,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Equal Opportunity Employer USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com . Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.