• Support the marketing team with email campaigns, customer journeys, CRM workflows, and social media publishing. • Build and manage Customer Journeys in Microsoft Dynamics 365, integrating Power Automate workflows and automation processes. • Create lead nurturing workflows, audience segmentation rules, and automated email campaigns. • Monitor campaign KPIs, analyze performance metrics, and recommend optimization strategies. • Develop and execute email marketing campaigns in Microsoft Dynamics aligned with previously created customer journeys. • Support the development of monthly content calendars in collaboration with the marketing team. • Schedule, publish, and manage social media content across four brands. • Prepare basic monthly performance reports, including engagement rate, interactions, and CTR analysis.

Role Description In the role of Email Marketing Specialist, you will manage and own the fulfillment of all targeted email products within our client's digital marketing contract. You must be able to work across teams, have strong communication skills, and help drive a strong campaign from start to finish. - Effectively communicate as the primary point of contact between Sales, Creative, and Targeted Email vendor teams - Ensure proper set up of all campaigns in the Targeted Email vendor order management system - Provide QA on all order detail and creative assets supplied by internal teams - Manage minor creative edits, as needed - Ensure timely and successful deployment of all targeted email campaigns and related materials (postal files, match-back reports) - Act as an individual contributor within a team setting Qualifications - 2+ years of experience in digital marketing, digital advertising, design, or a similar role - Highly organized and detail-oriented - Proven ability to multi-task and self-motivate Benefits - Work with some of the brightest minds in digital marketing - Supportive, fun company culture - Virtual team events - Opportunities for professional growth Salary Information The annualized base salary for this role will range between $40,000 and $45,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Equal Opportunity Employer USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com . Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Role Description Gypsy Collective is looking for an Email Marketing Specialist to join our marketing team and support the execution, optimization, and development of email and lifecycle communication campaigns. We are looking for a detail-oriented and data-driven specialist who knows how to build engaging email journeys and improve performance through testing. - Designing, building, and launching regular email campaigns and automated lifecycle journeys; - Managing and optimizing email flows (welcome, onboarding, retention, reactivation, promotional); - Segmenting email lists based on user behavior, lifecycle stage, and engagement patterns; - Creating and maintaining email automation workflows and triggers; - Running A/B tests on subject lines, content, CTAs, send times, and layouts to improve performance; - Working with HTML email templates and ensuring responsive design across devices; - Monitoring email deliverability and ensuring high inbox placement rates; - Analyzing campaign performance metrics (Delivery Rate, Click Rate, Spam Rate, Bounce Rate); - Preparing reports and insights to improve future campaigns and communication strategies; - Collaborating with CRM, Design, Content, Product, and Analytics teams to align messaging and user journeys; - Supporting the development and improvement of lifecycle communication strategy. Qualifications - 1–3 years of experience in an Email Marketing role; - Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar); - Strong understanding of email marketing KPIs: Delivery Rate, Click Rate, Spam Rate, Bounce Rate; - Experience with segmentation, automation, and customer journey mapping; - Basic knowledge of HTML/CSS for email template adjustments; - Experience with A/B testing and data-driven optimization; - Familiarity with analytics tools (e.g., Google Analytics or similar); - Strong attention to detail and structured approach to campaign execution; - Good written communication skills and understanding of tone of voice in marketing emails; - English level: B1+; Benefits - Flexible payment options: choose the method that works best for you. - Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care. - Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us. - Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more. - Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage. - Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow. - Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.

• Own the end-to-end build of email campaigns in Klaviyo, including template design, segmentation, A/B testing, scheduling, and post-send performance analysis. • Help maintain and update ticketing backend platforms (such as Universe, Eventbrite, etc.) including link creation, promo code creation, and support ticket marketing initiatives. • Create and implement UTM links for campaign tracking and performance analysis. • Coordinate cross-functional communications between internal teams, vendors, and partners. • Build and track tasks for our graphic design team using project management applications. • Update the company website. • Conduct online research to support marketing strategy and outreach. • Assist with and create reports at the completion of events. • Manage administrative tasks to support marketing planning, reporting, and organization. • Work independently on assigned tasks while collaborating effectively with a broader team.