Director, Product Marketing

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 1,001-5,000Since 2000H1B SponsorCompany SiteLinkedIn

Location

Utah

Posted

66 days ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Director, Product Marketing

Cision

• Lead go-to-market strategy: Own end-to-end GTM for patient financial clearance and care solutions, from positioning through launch and adoption • Define differentiated messaging: Articulate clear, compelling narratives that connect product capabilities to measurable financial and operational outcomes • Drive commercialization: Translate innovation into revenue through packaging, pricing, and sales enablement that improves pipeline, win rates, and expansion • Elevate market leadership: Shape Waystar’s voice in patient financial experience, including transparency, digital engagement, and patient responsibility trends • Deliver proof of value: Develop and operationalize ROI frameworks, client stories, and proof points that reinforce credibility and accelerate decision-making • Partner cross-functionally: Align Product, Sales, Client Success, and Marketing to ensure readiness and consistency across all customer touchpoints • Represent the market internally: Bring forward customer insights, competitive intelligence, and market trends to influence product and GTM strategy • Lead and develop the team: Manage and mentor a high-performing team of Product Marketing Managers, setting clear priorities, coaching for impact, and focusing work on the highest-value initiatives

Job Requirements

  • 8–12+ years in product marketing, strategy, or related roles within B2B SaaS or healthcare technology, preferred revenue cycle specific experience
  • Strong understanding of revenue cycle management, particularly front-end workflows such as eligibility, authorization, and patient financial engagement
  • Proven ability to lead complex product launches and drive meaningful results tied to revenue and adoption
  • Experience translating product innovation into pricing, packaging, and sales motions that scale
  • Ability to connect market trends, customer needs, and product capabilities into a cohesive strategy
  • Strong communication skills with the ability to influence senior stakeholders and present at the executive level
  • Comfortable using data, ROI models, and customer insights to inform decisions and tell compelling stories

Benefits

  • Competitive total rewards (base salary + bonus, if applicable)
  • Customizable benefits package (3 medical plans with Health Saving Account company match)
  • Generous paid time off for non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays
  • Flexible time off for exempt team members + 13 paid holidays
  • Paid parental leave (including maternity + paternity leave)
  • Education assistance opportunities and free LinkedIn Learning access
  • Free mental health and family planning programs, including adoption assistance and fertility support
  • 401(K) program with company match
  • Pet insurance
  • Employee resource groups

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