• Develop a deep understanding of NovoEd’s capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for them • Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth • Define user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings • Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy • Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials • Partner with product managers and developers to bring new features and products to market • Lead cross-functional operational readiness teams to price, position, and sell new products • Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities

• Own the funnel end-to-end — signup → activation → trial → paid → retained. Set the model, run the experiments • Own trial-to-paid conversion — design the trial experience, the upgrade moment, and the pricing copy that turns active trials into paying hosts • Run the full lifecycle program — onboarding sequence, in-product messaging, winback for paused trials, expansion for hosts adding properties • Sharpen positioning as the product evolves — Hosto is creating a new category. Your job is to find the words that get hosts to nod, that make the value obvious in five seconds, that hold up against a dozen lookalikes • Own the landing page and message-to-market fit — the LP is the conversion engine. Test headlines, proof points, social proof, layout • Build the activation moment — design the moment a new host first feels Hosto earn its keep

• Define Firefly's marketing strategy for creative professionals • Build and lead a team of PMMs • Own positioning, messaging, and value propositions for Firefly • Collaborate across product, marketing, and go-to-market teams • Develop and own post-launch optimization strategies informed by usage data • Influence the product roadmap using customer insight and market analysis • Partner with cross-functional teams to ensure coherent messaging

Role Description We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours). - Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients. - Lead, train, and mentor a team of Campaign Managers, helping them improve their campaign strategy, messaging, workflow execution, client communication, and performance analysis. - Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights. - Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists. - Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. - Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity. - Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies. - Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results. - Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning. - Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively. Qualifications - At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound. - Previous experience managing, training, mentoring, or supporting junior/mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams. - Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools. - Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages. - Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools. - Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration. - Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows. - Tech-savvy and a quick learner of new technologies and software. - Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments. - Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations. - Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience. Benefits - Ability to work remotely (no more commutes!) - Collaborative, friendly, and passionate team - Paid vacation, days off, and sick leaves - Exciting team-building activities - Free books and Kindles to help you become a better marketer and person - Specialized training programs to become a Clay Expert and build your personal brand