• Act as the primary point of contact for external marketing agencies, managing relationships and ensuring alignment on project goals, timelines, and deliverables. • Coordinate the development of marketing assets (e.g., digital campaigns, content, creative materials) with agencies, ensuring adherence to brand guidelines and campaign objectives. • Oversee agency workflows, including brief creation, feedback loops, and approval processes, to ensure timely and high-quality delivery of marketing materials. • Collaborate with internal teams and agencies to align on campaign strategies, audience targeting, and messaging. • Manage end-to-end project plans for marketing campaigns, ensuring alignment with the broader marketing strategy and operational processes. • Facilitate the execution of campaigns by coordinating tasks across internal teams (e.g., content, design, demand generation) and external agency partners. • Track project milestones, budgets, and deliverables, ensuring campaigns are delivered on time and within scope. • Support the Senior Manager of Marketing Operations in implementing standardized processes for campaign execution and operational intake. • Assist in the utilization of marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) to support campaign execution and data integration. • Ensure agency deliverables integrate seamlessly with Apollo’s marketing technology stack and custom marketing control plane. • Support data accuracy and compliance in campaign-related activities, including audience segmentation and lead management. • Work with the Senior Manager of Marketing Operations and Analytics & Intelligence teams to track campaign performance and report on KPIs. • Provide insights on agency-driven campaign effectiveness, contributing to broader marketing performance analyses. • Ensure agency deliverables meet quality standards through QA processes and performance reviews. • Partner with internal marketing teams (e.g., demand generation, content, product marketing) to align agency work with Apollo’s go-to-market strategy. • Collaborate with sales and revenue operations to ensure smooth lead handoffs and alignment on campaign objectives. • Support global campaign efforts, including coordination with the global communication preference center for opt-in/opt-out preferences.

• Build & Implement Programs • Architect the Tech Stack • Innovation & Automation • Operational Documentation • Program Management • Data Engineering

• Serve as primary lead for change management methodology • Partner with CPO and People Leadership Team for AI integration • Lead high-impact, cross-functional projects to drive workforce productivity • Manage CPO's operating rhythm, including meetings and offsites • Partner with Employee Experience team for VoE integration • Develop and promote AI/chatbot capabilities for employee self-service • Co-lead the people team brand and awareness strategy

• Lead and implement all ancillary Empowerly programs as service offerings grow • Act as the liaison between Empowerly and 2+ partnership programs that Empowerly students work with • Manage programs team and contractor teams who will help maintain program relationships and interact with students • Own the end-to-end process of bringing the Research Scholars Program in house, including mentor sourcing and onboarding, program structure, and quality control • Recruit, onboard, and manage startup companies participating in the Startup Internship Program • Manage both short term and long term operational strategy and proactively anticipate the needs of our programs as our student base grows exponentially • Ensure overall program health, including establishing internal quality controls metrics and assessments, bench analysis and expansion, and alignment with company priorities. • Provide regular data reporting, sharing insights on the programs’ success rates and outputs • Source, vet, and onboard new programs • Design, present, and implement training resources for counselors to share services with existing students and help onboard them to new programs. • Work closely with Marketing and Sales Teams to create training documentation on how to speak about Empowerly ancillary programs and attract new students and families.