• Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement. • Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations • Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals • Research and develop strategies to better understand and communicate with healthcare payers and understand/convey payers’ value-based care contract terms which are relevant and desirable to primary care providers • Report on campaign performance (i.e contract signature, in-market activation, and ongoing growth measurement, drawing evidence-based insights and recommendations • Other duties as assigned

• Own market strategy & positioning • Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews. • Position our platform with an eye towards enhancing our competitive differentiation and value proposition • Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research. • Lead Go-To-Market (GTM) execution • Own the end-to-end GTM strategy for new product launches, feature updates, and market expansions. • Develop the "launch playbook" to ensure consistency and impact across all internal and external channels. • Define and evolve pricing and packaging for new and existing capabilities • Drive sales enablement • Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates. • Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit. • Train customer-facing teams on new messaging to ensure a unified voice in the market. • Shape campaign strategy • Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning. • Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility. • Act as the "voice of the customer" in executive GTM planning and forecasting. • Build and mentor a team • Hire highly capable PMMs willing to work in a rapidly scaling business environment. • Embed AI-first thinking into each step of our team and processes. • Nurture and mentor team members on and outside your team.

Role Description Hello! We strongly suggest you give this entire Job Description a thorough review before you decide to apply. It’s not for everyone… in fact, our pool is quite small. Note that having GTM experience with HCPs , growing an adopted user base, strong SEO/organic growth strategy prowess, the ability to perform without staff, and an active AI-forward mentality are must haves. 100% remote. Must be performed in the States. We cannot facilitate VISAs. Cover letters are welcomed, appreciated, and reviewed (by a human). Reporting to our CTO and Head of Product, you're the go-to-market partner to PrescriberPoint's product leadership. You own how our products reach, convert, and retain healthcare professionals — the positioning, the channels, the launch strategy, and the adoption engine. You don't manage a marketing team. You build the GTM motion yourself, leveraging agents, an existing marketing team (creative director, email, ads, social), and whatever it takes to get products into the hands of HCPs. This is not a brand marketing role. This is not a "build a marketing department" role. This is a builder role for someone who can develop GTM strategy, execute it with their own hands, and prove that HCPs want what we're building — measured in adoption, not impressions. What You'll Do - Product Positioning & Messaging - Develop the messaging framework for PrescriberAI, PA, and Marketplace — what we say, to whom, through what clinical and professional lens. - Translate product capabilities into language that resonates with HCPs — not feature lists, but workflow transformation stories. - Own competitive positioning — how we're differentiated in the PA automation and AI prescribing landscape. - Go-to-Market Strategy & Execution - Build and execute GTM plans for product launches — PrescriberAI is the immediate priority. - Own the full launch playbook: positioning, channel strategy, adoption funnel, success metrics. - Run GTM for every major product release across surface areas, partnering with product leadership on timing and scope. - Channel & Organic Growth Strategy - Decide which channels reach HCPs and how — paid, organic, email, events, KOL networks, peer communities. - Own SEO and organic growth strategy — keyword targeting, content architecture, competitive positioning. You set the strategy; the content engine executes. - Evaluate channel performance ruthlessly — double down on what works, kill what doesn't. - Brief the existing marketing team on strategy and measure their execution against it, or build via agents when faster. - Activation & Advocacy - Own activation — getting HCPs to first value moment. Partner with Product on engagement; retention and NPS are Product-owned, you support via messaging. - Build the early adopter program for PrescriberAI — identify, recruit, and cultivate HCP champions. - Turn satisfied users into advocates — case studies, referrals, peer influence. - Competitive Intelligence & Sales Enablement - Maintain a live competitive landscape — who's doing what in PA automation, AI prescribing, HCP workflow tools. - Build battle cards, pitch materials, and collateral that sales uses in the field. - Feed competitive insights into product leadership to sharpen roadmap decisions. Qualifications - 8+ years in product marketing, at least 3 marketing to healthcare professionals. - You've built a GTM motion for a product targeting HCPs — not just executed someone else's playbook. - Track record of growing user bases for product-led companies, measured in adoption, not just awareness. - Strong SEO and organic growth strategy experience — you can set content strategy for a publisher model. - You operate without a team under you — you build via agents, tools, and direct execution. You don't need to hire 5 people before you can ship. - AI-forward — you already use AI tools daily in your work and you're excited about agentic operations as a force multiplier. - Strong enough to be a peer to senior product leaders — you earn trust through output, not title. - You've worked in startup environments where you built the function, not inherited it. Nice to haves: - Experience marketing AI/ML products to a skeptical professional audience. - Familiarity with prior authorization, prescribing workflows, or pharma commercial operations. - Product-led growth experience in addition to traditional marketing channels. What You Won't Do - Manage the marketing team — there's a creative director for that. You set strategic direction and measure results. - Own brand or creative — that's a separate lane. You own product-market messaging. - Wait for a team to be built before you produce results — agents and your own hands are your team on day one. - Build decks instead of campaigns — strategy without execution is worthless here. Why This Role Most product marketing roles sit downstream of product — you get told what shipped and write the blog post. This isn't that. You're in the room shaping how the product goes to market, partnered with the CTO, a Technical Product CoS, and a Director of PM who together are building the AI platform that changes how HCPs prescribe. You have the autonomy to set the GTM strategy, the tools (agents) to execute at startup speed, and a product that genuinely helps healthcare professionals. If you've been looking for a seat where product marketing actually matters to the outcome — where your work directly drives whether HCPs adopt — this is it. Compensation $190-220K base + 15% bonus + equity Benefits - 401(k) w/matching - All kinds of insurance (including matching HSA and pets!) - Commute from your kitchen - Open PTO (which leaders use!) - Remote stipend - Yearly education budget - Working with some of the smartest yet humblest and respectful people in the business Beliefs PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics.

• This Director level secondment is a 12 months strategic leadership role designed to support critical commercial priorities within the Rheumatology & Gastroenterology organization. • Reporting directly to Steven Arriaga, this role serves as a trusted advisor and execution leader, driving enterprise level initiatives across sales enablement, leadership development, external partnerships, and organizational effectiveness. • The role is intended to address timebound business needs, accelerate priority initiatives, and strengthen leadership capability across the GI and broader sales organization while providing exposure to senior commercial leadership decision-making. • Serve as a strategic thought partner to the VP Sales Lead, providing insight, analysis, and recommendations on commercial priorities, capability development, and execution risks. • Support the development and operationalization of commercial strategies aligned to business objectives. • Translate leadership direction into clear priorities, action plans, and governance frameworks. • Provide executive oversight and strategic direction for GI Preceptorship programs, including: GIA virtual preceptorship series. • University of Chicago live preceptorship experience. • Lead ongoing DiSC Catalyst upgrades and integration for new hires ensuring alignment to leadership capability and onboarding strategies. • Oversee the New Hire Mentor Program – Business Planning and Acumen to ensure consistent design, relevance, and scalability. • Serve as the primary commercial liaison to Marketing and partner with GI RBD Marketing lead, ensuring strong alignment between brand strategy, field execution, and leadership priorities across Rheumatology & GI to ensure GTM excellence. • Lead development, execution, and tracking of performance driven blitz plans in partnership with Sales and Marketing, including identifying gaps, defining actions, monitoring impact, and reporting progress and outcomes to leadership. • Partner closely with Marketing leadership to translate brand strategies, campaigns, and key initiatives into clear, actionable direction for sales leaders and the field. • Provide sales leadership perspective and feedback into marketing planning cycles, messaging, and launch readiness to ensure relevance, feasibility, and executional excellence. • Facilitate ongoing communication and issue resolution between Sales and Marketing, proactively identifying risks, dependencies, and opportunities to improve cross functional effectiveness. • Support integrated planning across Sales, Marketing, training and Enablement to drive consistency, clarity, and impact in customer engagement.