• Through the use of company and department practices and procedures, launch, manage and optimize Amazon International and other marketplace product listings (content, SEO, A+ content, storefronts) • Support inventory forecasting, replenishment, and logistics coordination • Conducts competitor analysis and identify market expansion opportunities • Primary focus on international Amazon marketplace launches (UK, EU, CA, etc.) and off Amazon opportunities (Tik Tok Shop, Walmart, Coupang, Target). • Ensures compliance with Marketplace policies and resolve operational issues quickly • Defines and execute e-commerce growth strategies aligned with company goals • Coordinates cross-functional projects with product, marketing, and operations teams • Monitors KPIs, sales trends, and campaign performance to inform decision-making • Identifies bottlenecks and implement process improvements across the e-commerce workflow • Partners with PPC Strategists to plan and optimize campaigns • Translates business goals into clear ad strategies and creative requirements • Tracks ad ROI, make data-driven recommendations, and guides ad spend allocation

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

• Lead the planning, development, and execution of growth strategies across eCommerce customers, leveraging digital levers including search, content, assortment, pricing, promotions, and retail media • Develop and manage integrated promotional and media calendars, aligning investments to key moments to maximize visibility, conversion, and ROI • Act as a strategic partner to Sales and Marketing to optimize investment across trade and retail media, ensuring efficient deployment of spend (with agency support) to drive profitable growth • Own P&L performance for assigned accounts, including forecasting, budget management, and delivery against revenue, share, and profitability targets • Analyze account performance using retailer platforms (e.g., Amazon Vendor/Seller Central, Walmart Luminate) and syndicated/third-party data to identify trends, opportunities, and risks • Monitor competitive activity, search trends, and category dynamics to inform strategy and provide actionable recommendations to leadership • Foster and grow relationships across the Bottler System. Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel • Present eCommerce performance, digital shelf metrics, and growth opportunities to internal leadership and bottler partners • Lead end-to-end digital shelf execution across assigned customers, including ownership of content strategy, asset development, and ongoing optimization • Oversee alignment between digital shelf priorities and bottler/customer execution to ensure consistency across the omni-channel ecosystem • Partner cross-functionally with Brand, Content, Media, Supply Chain, and Insights teams to deliver a cohesive and high-performing eCommerce strategy • Lead cross-functional routines focused on digital shelf excellence, identifying gaps in content, availability, search performance, and conversion, and driving action plans to close them • Serve as the central point of contact for customer and digital shelf initiatives, ensuring alignment across commercial, marketing, and innovation plans • Influence and align stakeholders on key initiatives including product launches, content updates, and media activations to ensure flawless execution online • Deliver clear, data-driven updates on customer performance, digital shelf health, and key initiatives to senior leadership

• Manage the entire online sales ecosystem, focusing on strategy, platform management, digital marketing, data analysis, and cross-functional collaboration to drive online revenue and customer satisfaction. • Oversee website development, optimize user experience (UX), manage digital campaigns, control inventory/logistics, analyze KPIs, and integrate tech (like ERP/WMS) with marketing, IT, and supply chain for seamless operations from browse to fulfillment. • Develop and execute comprehensive e-commerce strategies, set goals, analyze trends, and explore new sales channels. • Oversee the e-commerce platform (website, mobile) ensuring functionality, performance, and seamless integration with other systems. • Implement strategies to increase traffic, conversion rates, and customer engagement. • Manage day-to-day operations including order processing, inventory management, logistics, and third-party relationships. • Monitor KPIs, analyze performance data, and use insights to identify trends and opportunities for improvement. • Continuously enhance the customer journey, ensuring a seamless, personalized, and satisfying experience. • Work closely with Marketing, IT, Product, Supply Chain, and Customer Service to align digital efforts with overall business goals. • Evaluate and implement new technologies to stay competitive.