• Define product roadmap at the top of the funnel • Optimize funnels leveraging AI • Build, deploy, and experiment with AI-driven solutions • Manage product development lifecycle • Partner with leadership to identify AI opportunities • Design and manage strategic experiment roadmap • Define and monitor activation performance

• serves as the product expert and liaison between the Liebherr Dealer organization and the company • knowledgeable of Liebherr product advantages and benefits compared to major competitors • assist in the training of dealer salespeople on how to sell Liebherr products or equipment • work closely with Liebherr Affiliates to coordinate promotion of these machines • complete market studies, competitive analysis, application studies and create respective presentations for Management and Affiliates • provide technical expertise and sales support to the Regional Sales Managers, General Manager Sales-Retail & Product Support, Service Department and Sales Administration Department • collects and maintains competitive pricing data and product information on all major competitors • seeks sales opportunities with end-customers and coordinates sales efforts with Dealers • travels with Dealer Sales Representatives to support and coordinate product demonstrations and product handovers • regularly visits distribution partners within the territory to promote and develop ongoing wheel loaders sales and activities • assists with conducting and participating in competitive comparison testing • applies knowledge gained from testing to assist in the creation of features and benefits presentations • identifies product improvements and configurations for equipment in varying applications in the US market

• Define and evolve Ascend’s product vision and omnichannel strategy aligned to company and revenue goals. • Build and manage a clear, prioritized roadmap across channels, integrations, and platform capabilities. • Lead initiatives from discovery through launch with strong execution discipline, quality, and measurable outcomes. • Translate customer insights, market signals, and business priorities into actionable product requirements. • Build scalable product operations, documentation, and delivery practices that support repeatable growth. • Own channel strategy across a wide variety of channels. • Establish KPI frameworks and reporting for adoption, engagement, conversion, incrementality, retention, and partner impact. • Drive a test-and-learn operating model (experimentation, readouts, iteration loops) to improve channel performance over time. • Scale successful pilots into standardized playbooks, tooling, and launch processes that reduce time-to-market. • Develop a deep understanding of HCP, APP, and pharma stakeholder workflows, needs, and communication preferences. • Partner with Sales and Commercial teams to shape roadmap decisions that support adoption and monetization. • Evaluate build-vs-buy opportunities and manage key platform/vendor decisions (e.g., CRM, ESP, DSP, API partners). • Stay ahead of industry trends in HCP engagement, health tech, and AI-enabled communications. • Partner with Compliance/MLR, Legal, and Privacy stakeholders to proactively de-risk launches while maintaining execution speed. • Ensure product decisions and channel experiences meet ethical and regulatory requirements. • Lead through influence across cross-functional teams and external partners to deliver aligned outcomes.

• Own the onboarding, activation, retention, and engagement product experience end to end • Build and drive an integrated growth roadmap alongside Lifecycle Marketing and PMM • Define product strategy for your area, grounded in customer insight, business impact, and data • Identify friction points across the user journey and turn them into fast, testable opportunities • Lead experimentation across onboarding flows, engagement loops, and retention initiatives • Partner closely with Research and Data to deeply understand customer behavior and usage patterns • Bring structure and clarity to prioritization, helping teams focus on the highest impact opportunities • Drive measurable improvements across activation, repeat usage, and engagement metrics • Influence cross functional teams across Product, Marketing, and Leadership to create shared accountability around growth outcomes • Raise the quality bar across product thinking, experimentation, and execution discipline