Typeform

• Build and deliver prototypes for strategic enterprise opportunities • Engage directly with enterprise customers • Support enterprise deals as the technical bridge • Translate customer requirements into clear technical specifications • Collaborate with Product and Engineering teams • Validate customer use cases for new product initiatives • Identify reusable patterns across customer engagements • Build strong relationships with key stakeholders • Participate in architecture and solution discussions

• Analyze, design, and improve People processes • Operate and improve People systems • Ensure data quality and operational rigor • Enhance employee experience through operations • Drive continuous improvement • Own and deliver employee lifecycle operations

• Analyze, design, and improve People processes • Map and evaluate end-to-end People processes • Redesign workflows to improve scalability, reduce manual effort, and enhance employee experience • Partner with People Systems to translate process improvements into system enhancements and automation • Ensure HRIS (HiBob) reflects well-designed processes by continuously improving workflows, fields, and automation • Identify gaps across processes and systems, and drive improvements • Own data accuracy across People systems • Support reporting and data validation in partnership with People Analytics and Finance • Deliver clear, timely, and high-quality support for employee inquiries • Identify friction points in the employee journey and drive improvements • Manage end-to-end employee lifecycle processes with a focus on accuracy, consistency, and experience

Title: Senior Web Strategist Location: Germany (Remote) ; Ireland (Remote); Netherlands (Remote) ; Portugal (Remote) ; Spain (Remote) ; United Kingdom (Remote) Job Description: Who we are Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. Who we are Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. About the role Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors, improving speed, reducing technical debt, and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution, optimising conversion, and ensuring our web experience is high-performing, stable, and scalable. What you’ll do - Partner with our Head of Web Strategy to build a clear, prioritised roadmap for the website — covering conversion rate optimisation (CRO), technical improvements, publishing process enhancements, and site-health initiatives. - Collaborate on SEO strategy and execution: work closely with our SEO agency to identify keyword opportunities, optimize on-page elements, and implement site-wide architectural changes that drive organic traffic and improve search rankings in both traditional search and LLMs. - Own hands-on execution of the web roadmap: homepage/pricing optimization, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift. - Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll-out of winning variants. - Take charge of the publishing workflow: manage CMS, validate site changes, ensure releases are fast, high-quality, and error-free. You’re the operational gatekeeper for the website. - Champion web performance: monitor and improve key metrics like site speed, stability, core web vitals (e.g., CLS, LCP, FID), bounce/exit rates, time-to-lead, sign-ups, and conversion rates. - Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure the site architecture, content, and all channels are aligned and optimised. - Reduce technical debt and friction: identify current pain points and work cross-functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows. - Over time, help evolve the web function: contribute to building new capabilities (e.g., personalisation, automation, growth experimentation), and help scale the team and processes as our maturity grows. What you bring - You have substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals). - You possess a solid understanding of SEO best practices, including technical SEO (indexing, schema, site maps) and on-page optimization (metadata, internal linking, and content hierarchy). - You’re comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime. - You bring strong data literacy: you can generate hypotheses from data, run experiments, interpret results, and translate actionable insights. - You have experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing. - You thrive in a fast-moving growth / SaaS environment, able to prioritise between short-term wins and long-term platform stability. - Your communication skills are excellent — you can influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment. Bonus: Proven experience in a SaaS or high-growth organisation; experience with SEO tools (e.g., Ahrefs, Semrush, Screaming Frog); experience with personalisation platforms, automation frameworks or advanced web-growth tactics *Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results. We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.

• Own and evolve our product led growth strategy across onboarding, retention, and engagement • Define and drive a measurable roadmap focused on activation, user adoption, and long term retention • Align stakeholders across Product, Lifecycle Marketing, PMM, Data, and Engineering • Lead and coach 1 to 2 Product Managers working across growth initiatives • Partner with Data teams to identify friction points, opportunities, and key behavioural insights • Collaborate with Marketing and PMM on shared initiatives, messaging, and KPIs • Design, run, and evaluate experiments to validate and optimise growth initiatives • Drive accountability, prioritisation, and execution discipline across the roadmap • Act as the go to product leader for growth initiatives across the business

• Build and maintain backend services, APIs, and internal tooling used across product development teams • Improve infrastructure powering component distribution, asset management, documentation, and release workflows • Support and evolve the engineering monorepo, helping improve scalability, maintainability, and developer experience • Collaborate with frontend engineers and designers to ensure shared patterns and tooling are implemented consistently across products • Contribute to CI/CD pipelines, automation, testing, and deployment processes using tools like GitHub Actions • Help improve the reliability and performance of internal systems, including observability and monitoring workflows • Support engineers across product teams with adoption and integration of shared tooling and services • Contribute to documentation and developer tooling to improve discoverability and onboarding • Work on ongoing platform improvements, including: • Migration of legacy code and tooling • Documentation platform enhancements • Automation improvements • Sandbox and developer tooling improvements • Participate in architecture discussions and contribute practical, scalable engineering solutions

• Design intuitive and scalable integrations experiences across discovery, setup, configuration, permissions, and management flows • Help evolve shared UX patterns across integrations surfaces, including Apps & Integrations, Automations, admin experiences, and Typeform AI connectors • Lead end to end design work, from discovery and ideation through to execution and iteration • Collaborate closely with Product and Engineering partners to shape requirements early and reduce ambiguity during delivery • Plan and run workshops, user research sessions, usability testing, and design walkthroughs • Contribute to and leverage the Design System to create reusable patterns that scale across the platform • Help improve how customers discover, connect, and activate integrations across different parts of the product • Influence the long term design direction for scalable connection management and integrations platform experiences • Work on cross functional journeys where Integrations intersects with Workflows, Automations, response data, and AI powered experiences

• Own the onboarding, activation, retention, and engagement product experience end to end • Build and drive an integrated growth roadmap alongside Lifecycle Marketing and PMM • Define product strategy for your area, grounded in customer insight, business impact, and data • Identify friction points across the user journey and turn them into fast, testable opportunities • Lead experimentation across onboarding flows, engagement loops, and retention initiatives • Partner closely with Research and Data to deeply understand customer behavior and usage patterns • Bring structure and clarity to prioritization, helping teams focus on the highest impact opportunities • Drive measurable improvements across activation, repeat usage, and engagement metrics • Influence cross functional teams across Product, Marketing, and Leadership to create shared accountability around growth outcomes • Raise the quality bar across product thinking, experimentation, and execution discipline

• Own Typeform’s editorial roadmap and calendar across newsletters, blogs, reports, thought leadership, and long form storytelling • Lead editorial direction across campaigns, product storytelling, research content, and executive thought leadership • Act as the primary editor and final quality reviewer for key written content across the business • Shape complex ideas, data, and product narratives into clear, engaging, and differentiated stories • Establish editorial standards, workflows, and review processes that improve consistency and scalability • Manage freelancers, agencies, and external writers, providing direction, feedback, and quality control • Partner closely with Brand, Product Marketing, PR, Product, and Growth teams to align storytelling across channels • Support SEO and product led content initiatives as we expand content production at scale • Help build repeatable systems for AI assisted editorial workflows while maintaining a high quality bar • Identify storytelling opportunities based on audience insights, performance data, market trends, and product direction

• Own the day to day execution of Typeform’s branded social channels, including LinkedIn, Instagram, TikTok, and other priority platforms • Manage the social calendar and maintain a clear publishing rhythm across channels • Partner with cross functional teams on launches, campaigns, product updates, leadership moments, and company initiatives to identify social opportunities • Write and adapt social copy across different channels, audiences, and formats • Brief Creative teams on social assets and help shape content for platform specific formats • Manage social workflows from intake to publishing, ensuring strong organization and operational rigor throughout • Support reporting and performance tracking across branded social and employee advocacy programs • Help build and scale employee advocacy programs, including onboarding participants, coordinating activations, and supporting publishing • Monitor trends, competitor activity, and platform changes to identify opportunities for more effective social storytelling • Help evolve repeatable workflows, templates, and systems that make social execution more scalable over time