• Coordinate product launch messaging and releases, ensuring all GTM teams (Sales, Success, Support) are enabled with the right messaging and materials. • Translate technical capabilities from product (via PRDs or other documentation) into clear, benefit-driven narratives that resonate with SaaS, Gaming, and Mobile App audiences. • Create pitch decks, one pagers, and battlecards that help GTM teams navigate technical discussions with confidence. • Comfortable presenting and conducting training in large forums, including in all-company meetings. • Track competitor development updates and developer trends to ensure FastSpring remains competitive in its market position. • Using your coding skills (HTML/CSS/JS) to build POC examples of how FastSpring’s systems can support unique use cases (e.g., a gaming web store or SaaS checkout flow). • Execute on strategy for FastSpring’s Developer Relations program, ensuring a consistent stream of content and resources that empower the FastSpring developer community. • Write technical documentation and developer-centric content including API tutorials, integration guides, and technical blog posts

• Develop a deep understanding of Qu’s products with a focus on Qu’s Smart Kitchen to articulate how they solve operational challenges for quick service and fast casual brands • Assist in updating product collateral (one-sheets, FAQs, website copy) to reflect latest capabilities like predictive maintenance and energy optimization • Collaborate with marketing teams to create social media posts, email campaigns, and presentations highlighting key benefits • Draft customer testimonials and case studies showcasing Smart Kitchen's success in reducing food waste or improving order accuracy • Conduct research on restaurant technology trends to inform messaging • Monitor competitor solutions to refine Qu's positioning • Partner with sales to ensure alignment of marketing collateral with ROI-driven use cases • Coordinate with product, sales, customer success, and marketing on timelines and asset distribution for new features to support product launches

• Create compelling marketing assets including demo videos, event sessions, website content, and sales decks • Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile • Develop and execute go-to-market strategies for new product launches and feature releases • Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns • Collaborate with product management to translate technical features into customer benefits • Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions • Stay current with industry trends and best practices in supply chain risk management, sustainability, and climate adaptation.

• Own payments positioning and messaging for Invoice Simple, ensuring clear articulation of value, differentiation, and business impact for service-based customers. • Monitor competitive landscape and market trends within embedded payments translating insights into actionable positioning updates • Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy and launch planning in different markets • Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy. • Own payment adoption KPIs, including overall payment usage and feature-level adoption (e.g., cards, ACH, instant payouts), setting targets, tracking performance, and driving cross-functional initiatives to improve activation, conversion, and sustained usage. • Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes. • Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency. • Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation. • Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research. • Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.