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Software that Powers the Service Economy
Product Marketing Manager
Location
United States
Posted
148 days ago
Salary
$90K - $110K / year
Seniority
Senior
Job Description
Product Marketing Manager
EverCommerce
• Own payments positioning and messaging for Invoice Simple, ensuring clear articulation of value, differentiation, and business impact for service-based customers. • Monitor competitive landscape and market trends within embedded payments translating insights into actionable positioning updates • Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy and launch planning in different markets • Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy. • Own payment adoption KPIs, including overall payment usage and feature-level adoption (e.g., cards, ACH, instant payouts), setting targets, tracking performance, and driving cross-functional initiatives to improve activation, conversion, and sustained usage. • Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes. • Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency. • Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation. • Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research. • Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.
Job Requirements
- 5+ years of product marketing experience; payments software or SaaS experience highly desired
- Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio
- Exceptional customer centricity and appetite to engage with prospects and customers
- Strong communication, presentation development and delivery skills
- Solid analytical skills with ability to derive strategic decisions based on data
- Strong interpersonal skills, careful attention to detail, and ability to drive consensus
- Independent, self-starter with a sense of urgency and deep customer centricity
- Strong project management skills and attention to detail who thrives in a fast-paced environment
- Bachelor’s degree in business, marketing, communications, or related field.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Day 1 robust health and wellness benefits, including an annual wellness stipend
- 401k with company match
- Annual wellness stipend
- Flexible and generous paid time off
- Employee Stock Purchase Program
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