• Serás responsable de planificar, desarrollar y ejecutar estrategias de go-to-market que posicionen el producto de manera efectiva en el mercado, destacando sus diferenciadores y conectando con las necesidades del cliente. • Garantizar lanzamientos exitosos, maximizar la adopción y retención del producto, y apoyar el crecimiento del negocio mediante mensajes claros, investigaciones de mercado, y campañas de comunicación alineadas con los objetivos estratégicos de la empresa. • Identificar las funcionalidades de mayor impacto y diseñar campañas específicas para impulsar su activación y uso. • Desarrollar materiales educativos (tutoriales, walkthroughs, casos de uso) que reduzcan la fricción de adopción para usuarios nuevos y existentes. • Colaborar con producto y customer success para definir métricas de adopción (feature activation rate, time-to-value) y crear planes de seguimiento. • Ejecutar programas de comunicación segmentada con digital sales (in-app, email, webinars) dirigidos a segmentos con baja adopción de funcionalidades clave. • Recopilar y sintetizar feedback de usuarios para iterar sobre los mensajes y tácticas de habilitación, garantizando relevancia continua. • Diseñar y ejecutar el plan de salida al mercado para nuevos productos o funcionalidades, coordinando cronogramas y actividades promocionales con los equipos de Producto, Ventas y Marketing. • Definir la propuesta de valor y asegurar que los mensajes clave sean consistentes en todos los canales (web, redes, in-app, etc.), traduciendo características técnicas en beneficios claros. • Liderar análisis de competencia (benchmarking) y estudios cualitativos/cuantitativos para identificar tendencias y necesidades del cliente que guíen la estrategia. • Crear materiales educativos y comerciales (guías, casos de uso, tutoriales, presentaciones de ventas) que apoyen tanto la educación del cliente como la conversión. • Definir y monitorear métricas clave (activación, retención, ROI de campañas) para iterar tácticas basadas en datos y retroalimentación real del usuario. • Supervisar la evolución del producto en el mercado, ajustando las estrategias según su etapa (crecimiento, madurez o declive) y detectando oportunidades de reposicionamiento.

• Develop and execute the regional marketing strategy to drive growth of Pearson vocational qualifications. • Translate global brand and product strategies into effective regional marketing plans. • Identify priority markets, audiences, and opportunities for expansion. • Own the regional marketing budget and measure ROI across initiatives. • Plan and deliver integrated B2G and B2B marketing campaigns. • Drive lead generation and pipeline growth in partnership with regional sales teams. • Oversee digital marketing, content, events, PR, and partner marketing activities. • Localise messaging to resonate with diverse cultural and market contexts. • Collaborate closely with government relations, sales, product and partnerships teams. • Support major tenders and strategic bids with compelling marketing collateral. • Build strong relationships with regional partners, ministries and education stakeholders. • Strengthen Pearson’s reputation as a leader in vocational education and skills. • Ensure consistent brand messaging across all markets and channels. • Develop thought-leadership content and case studies that showcase impact. • Use market data and analytics to inform strategy and optimise campaigns. • Track KPIs including awareness, engagement, pipeline and revenue contribution. • Provide regular reporting and insights to senior leadership.

Role Description Gong is hiring a Senior GTM Automation & Systems Manager to own the technical systems and operational engine behind our marketing and lifecycle programs. This role connects MQL creation (inbound + outbound), lifecycle automation in Marketo, routing and stages in Salesforce, MQL activation in Gong Engage, and measurement into one durable, scalable system. You'll be the AI-first builder who turns GTM strategy into clean, reliable automation that drives MQL volume and improves MQL-to-opportunity conversion. You'll partner closely with the GTM Programs Manager (who owns strategy, design, and messaging) so you can stay focused on architecture, data, and execution. Over time, you'll build out and hire for a campaign operations function underneath you. Responsibilities - Build and maintain Gong’s marketing programs automation infrastructure in Marketo — including audience segments, smart campaigns, program logic, behavioral triggers, lead routing, and suppression rules. - Translate audience strategy and engagement frameworks into reliable, scalable email automation: multi-step nurture flows, trigger sequences, and lifecycle programs that drive MQL volume and MQL-to-opportunity conversion. - Audit and rebuild Gong’s existing Marketo nurture portfolio, turning off underperforming programs and architecting net-new flows for priority segments including engaged non-MQLs, closed-lost prospects, and MQL-to-S0 conversion tracks. - Manage Gong’s marketable contact database: segmentation accuracy, enrichment workflows, data hygiene, compliance (CAN-SPAM, GDPR), and overall database health — ensuring the right contacts are reachable and properly classified at all times. - Design and implement AI-powered workflows using tools like n8n, Make, Zapier, Clay, and similar platforms to automate data enrichment, audience activation, and campaign operations at scale. - Manage campaign operations: audience builds, list management, QA, launch execution, deliverability monitoring, bounce handling, and post-send analysis. - Integrate and flow data across Gong’s GTM stack (Marketo, Salesforce, 6sense, ZoomInfo, Demandbase, UserGems), ensuring clean, reliable data moving between systems. - Partner closely with the GTM programs team members on design and architecture of sequencing, timing, personalization logic, and technical implementation of marketing programs. - Establish documentation, QA standards, and system governance practices to ensure the automation infrastructure is reliable, auditable, and built to scale. Qualifications - 8+ years of experience in marketing automation, marketing operations, or a closely related technical marketing role within B2B SaaS or enterprise software. - Expert-level Marketo experience: program architecture, lifecycle and lead scoring, smart campaign logic, deliverability, and lead routing in partnership with Salesforce. - Strong hands-on experience with workflow automation tools (n8n, Make, Zapier, Workato, LeanData, Cargo) and ideally Clay or comparable enrichment + AI + activation platforms. - Working knowledge of Python, SQL, and/or JSON for data manipulation, list transformation, light API work, and debugging integrations. - AI-first work style: actively uses AI tools (ChatGPT, Claude, Cursor, Gemini) to accelerate building, QA, and optimization. AI is how you work, not a feature you adopted. - Proven experience querying and optimizing a B2B contact database at scale: enrichment strategy, segmentation, hygiene automation, and compliance. - Working understanding of GTM concepts: TAM, ICP, persona development, and buying-stage logic. Can translate strategy into program logic. - Experience integrating signal/intent data (6sense, Demandbase, ZoomInfo, UserGems) into lifecycle and email programs. - Background where marketing and sales were tightly coordinated (Marketo + Salesforce + Salesloft / Outreach / Gong Engage). - Strong systems thinking, QA rigor, and ability to document technical logic clearly for cross-functional partners. Benefits - We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. - Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. - Mental Health benefits with covered therapy and coaching. - 401(k) program to help you invest in your future. - Education & learning stipend for personal growth and development. - Flexible vacation time to promote a healthy work-life blend. - Paid parental leave to support you and your family. - Company-wide recharge days each quarter. - Work from home stipend to help you succeed in a remote environment.

Title: Field Analytics & Reporting Associate Director, Kidney Location: Boston United States Job Description: time type Full time job requisition id REQ-28083 Job Description General Summary: As the Field Analytics and Reporting Associate Director, you will be responsible for supporting all field analytics to support the current and upcoming product launches for Vertex. This role reports to the Director of Field Analytics in North America IACO (Insights Analytics & Commercial Operations). This role will support strategy, design, roadmap planning, delivery, and adoption of all analytics across all field roles within the Strategic Customer Engagement Team including Field Account Managers, Regional/Area Managers, Strategic Account Leads, and Virtual Field Representatives. This role will also serve as a critical team member for the Business Unit Analytical Support team and be able to effectively analyze data sources across prescription data sources (Hospital/Retail/Claims), field activity, and related channels as well as be a strong communicator to the business unit leadership on findings and recommendations based on analyses. This role will work closely with all members from the Business Units, fostering teamwork and collaboration across areas such as Market Access, Marketing, Forecasting, and Marketing Science. This role will also be a critical member of the North America Field Operations team, working closely with Incentive Compensation, Targeting & Alignments, and Data Management, to ensure a seamless experience for the field user and cross-functional insights. This is a hands-on role and will require both strategic and tactical experience and strong business/technical acumen in pharmaceutical sales and sales operations functions. Key Duties and Responsibilities: - Serve as the point person for all field reporting business needs, system requirements, and overseeing of development for field, field management, and HQ users - Work closely with IT team and vendor service companies to create roadmaps, timelines, and deployment plans - Develop mock-ups and also support system development where needed for Power BI application updates and enhancements - Conduct Ad hoc analysis for BU and field leadership to support business questions and recommendations for early launch findings and refinements - Design, construct, and roll-out analytical dashboards to be used across the different commercial field teams to generate real-time analytics - Understand data warehouse models and work with internal team members to utilize data for reporting and Ad hoc analysis as well as recommend best practices and optimizations for data use with DTE - Work with Data Management, IT, and other internal stakeholder to ensure proper data definitions, business rules, and data warehouse structure and support model are optimized to allow for ongoing/Ad hoc analytics needs - Monitor field performance, inquiries, KPIs, and business leader feedback to identify areas of opportunity for refresher or additional trainings and communications to instill good business practices and strong knowledge of all field operational systems, data, and processes - Act as liaison with the Field Operations functions to ensure deliverables, timelines, and field deployment planning is incorporated into field sales team planning to ensure proper field expectation setting, functional delivery, and delivery excellence - Identify risks, potential barriers, or issues to Field Operations functional leaders and propose solutions based on field feedback or KPI observations to optimize field efficiencies and innovations - Work with sales leaders to identify gaps in field buy-in, accountability, or performance need to be addressed and work with sales leadership to support needed resources, knowledge-gaps, or coaching opportunities Knowledge and Skills: - Ability to perform hands-on analytics in snowflake data warehouse and Power BI analytics tools - Ability to effectively communicate results and complex data insights to brand and business unit leadership - Proficient in pharmaceutical sales roles in a complex selling environments across IDNs, Institutions, HCPs, Virtual Sales, and Non-Personal Promotion activities - High business and technical acumen in pharmaceutical sales operations including CRM, customer data management, sales data (Retail/Institution), field reporting, and inventive compensation. - Strong project management skills with demonstrated ability to lead multiple projects and priorities - Demonstrated experience in understanding, facilitating, and communicating with field sales teams and field sales leadership to drive high field adoption and field performance in understanding and utilizing operational functions, identifying areas for improvement, and measuring field impact - Ability to manage internal partners and external vendors in delivery of required resource creation or field support delivery. - Strong understanding of the life sciences industry Education and Experience: - Bachelor's Degree and 8+ years in a pharmaceutical analytics role - 3+ years of experience delivering complex analytics for product launches within the pharma industry, including support of brand planning, field strategy/sizing, channel optimization, field performance reporting, and Ad hoc requests to support business planning and refinements #LI-BS1 Pay Range: $157,800 - $236,600 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. #LI-Hybrid Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition