• Perform training on the features and benefits of the CRM and marketing communication platforms, including technical support. • Managing set-up of social media pages and compliance approval for Loan Officers. • Provide on-going field support via marketing tips, training videos, and daily communication in Guild’s ticketing system. • Gather, analyze, and approve user feedback to help enhance marketing platforms. • Create content for regional, branch, and Loan Officer marketing, including, but not limited to, social media posts, email newsletters, and new hire / accomplishment celebrations on various platforms. • Ensure quality and adherence to brand standards, style guides, and business communications standards. • Collaborate on projects with graphic designers and compliance department as needed. • Provide administrative support for marketing systems such as drip campaign management and activation of features for loan officers. • Perform simple compliance review and approval of marketing content. • Assist with the coordination of regional events, including industry trade shows, sales rallies, and educational events, as needed. • Perform other duties and special projects, as assigned.

• Conduct competitive research to support Inbound Marketing planning; • Support data analysis in clients' Web Analytics; • Responsible for SEO activities; • Update tracking and reports in monitoring spreadsheets; • Collaborate in the development of basic automation strategies; • Configure automation workflows in RD Station; • Set up landing pages and email marketing campaigns in RD Station; • Monitor the delivery of daily tasks in tools such as iClips and RD Station; • Prepare Inbound Marketing performance reports.

• Develop and implement a cohesive marketing strategy that aligns with ZERO's vision, mission, values, and business objectives. • Identify target markets, customer segments, and growth opportunities. • Oversee the planning, execution, and evaluation of marketing campaigns across various channels (e.g., digital, social media, direct response advertising, events). • Collaborate with cross-functional teams to ensure consistent brand messaging and positioning. • Manage the marketing project portfolio, ensuring timely and efficient execution of initiatives. • Establish project timelines, budgets, and resource allocation. • Monitor project progress, identify risks, and implement mitigation strategies. • Ensure effective communication and collaboration among project teams and stakeholders. • Develop and execute direct response advertising campaigns across various channels (e.g., print, television, radio, digital). • Analyze campaign performance and optimize strategies for maximum ROI. • Manage and collaborate with media buyers and agencies to negotiate favorable rates and placements. • Ensure compliance with advertising regulations and industry best practices. • Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and content marketing. • Manage ZERO's social media presence, developing a unique brand voice in partnership with Creative and ensuring consistent brand messaging and engagement with target audiences. • Analyze digital marketing metrics and optimize campaigns for improved performance. • Stay up-to-date with the latest digital marketing trends and technologies. • Oversee the design, development, and maintenance of ZERO’s website. • Ensure a user-friendly and engaging website experience that aligns with the brand and marketing objectives. • Analyze website performance metrics and implement improvements to enhance user experience and conversion rates. • Oversee senior web development staff, including a support agency, to maintain a high-quality website optimized for internal management, updates, results tracking, and reporting. • Build, lead, and mentor a high-performing marketing team. • Foster a collaborative and innovative work environment. • Provide guidance, coaching, and professional development opportunities for team members. • Ensure adherence to marketing best practices and ethical standards.

Role Description We’re looking for a Director of Marketing Strategy who can lead marketing strategy and client engagement across a portfolio of growing companies. - Most of our clients are B2B organizations in industries such as technology and healthcare, though we also support a small number of consumer-facing brands. - The ideal candidate is comfortable developing marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries. - You will act as the strategic lead across multiple client accounts, guiding campaign direction, reviewing deliverables, and leading client meetings. - You’ll work closely with our internal team and specialists to ensure marketing initiatives are aligned, high-quality, and delivering measurable results. - This role combines marketing leadership, client communication, demand generation strategy, and campaign oversight. Qualifications - 8+ years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. Experience with consumer brands is a plus. - Experience building and optimizing lead generation and pipeline-driving marketing programs, including campaigns across channels such as email, content marketing, paid media, and digital marketing. - You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives. - Experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality. - Comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions. - Ability to review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists. - Use of marketing metrics and campaign performance data to refine campaigns and guide strategic decisions. - Experience working as a marketing leader or marketing director within an agency environment is a strong plus. - Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. This role also requires participation in periodic internal and client meetings via video. - This is a full-time W-2 role and applicants must reside in the United States. Requirements - Salary: $100,000 – $130,000, commensurate with experience. - 100% employer-covered medical plan for employees. - 401(k) retirement plan. - Three weeks paid vacation plus nine paid company holidays. - Six weeks of paid parental leave. - Birthday day off. - Volunteer day each year to support a cause you care about. - Additional PTO earned each year of tenure. - Remote-first work environment with flexible scheduling. - Ongoing learning and professional development support. How to Apply - Please submit your resume. - A brief note explaining why you’re a good fit for this role. - Examples of marketing strategies or campaigns you’ve personally led. - If available, include metrics or outcomes tied to those initiatives.