• Build and nurture strong relationships with partners, distributors, agencies, and internal teams • Manage ongoing partner relationships on a daily basis • Collaborate closely with partners and local sales and marketing teams • Formulate comprehensive and targeted go-to-market (GTM) strategies for specific solutions • Plan, manage, and support the execution of partner GTM marketing plans and campaigns • Develop a marketing plan that strategically aligns Marketing Development Funds (MDF) usage • Oversee partner events and campaign execution with end-to-end ownership • Lead on the planning and execution of sponsorship of Partner events, Partner Summits, client events, webinars, and digital marketing campaigns • Create and maintain a calendar of all partner marketing activities • Monitor joint marketing campaign execution, leads, and ROI • Proactively identify and resolve client or partner issues

• Strategy and roadmap for 4 to 6 retainer clients: lifecycle architecture, campaign calendars, segmentation strategy, A/B testing roadmaps, retention KPIs. • Client relationships: Weekly calls, monthly business reviews, quarterly strategy sessions. • Performance: Owning email-attributed revenue %, list growth, deliverability, repeat purchase rate, LTV. • Team leadership: Briefing and reviewing the work of copywriters, designers, and Klaviyo specialists assigned to your accounts. • Account growth and retention: Spotting upsell opportunities, preventing churn, and turning happy clients into case studies and referrals.

• Assist in creating brand guidelines for each WBL brand, covering aspects such as logo usage, color palettes, typography, imagery style, and tone of voice, while also managing rebranding projects for new LLCs, including logo design, visual identity systems, and brand implementation; • Create social media content for both organic and paid campaigns, develop assets for email and SMS campaigns such as headers, banners, CTAs, and templates, and produce marketing materials including one-pagers, brochures, case studies, infographics, and sales enablement resources; • Create presentation decks and improve existing PowerPoint slides by incorporating professional images and layouts; • Develop innovative concepts for multi-channel campaigns including paid search, social media, email, and events, while designing A/B test variations for advertisements, landing pages, and email campaigns; • Oversee and maintain the creative asset library for all brands, including templates, logos, images, and fonts, to guarantee easy access for the team and partners; • Develop toolkits such as co-branded rate sheets, flyers, email templates, and social media graphics; • Create event materials including booth graphics, signage, and promotional items for conferences and broker events; • Maintain brand consistency across all customer interactions, including the website, application forms, customer portal, and loan documents; • Ensure all creative assets comply with brand guidelines as well as legal and compliance standards; • Partner with Marketing Intelligence Analyst and Data Scientist to incorporate performance insights into creative iterations.

Role Description The Portfolio Marketing Manager – Cancer Registry defines and drives positioning, value proposition, brand narrative, and lifecycle strategy for Elekta’s Cancer Registry portfolio. Partnering cross-functionally (Product, Sales, Service, Engineering, and Commercial Operations) and engaging directly with customers, this role translates platform capabilities into differentiated messaging and revenue-enabling initiatives that support growth, retention, adoption, migrations, and emerging data monetization opportunities. - Own portfolio-level positioning, segmentation, and messaging aligned to business objectives. - Develop and maintain the Cancer Registry brand narrative and value propositions for clinical, IT, executive, and procurement audiences. - Lead go-to-market planning for releases, enhancements, migrations, and new offerings (launch narratives, enablement, and commercialization plans). - Drive retention and installed-base expansion through customer insights, win/loss learnings, and targeted campaigns/programs. - Deliver sales enablement (ROI models, business cases, competitive positioning) and internal/external training content. - Own Voice of the Customer and competitive/market intelligence and run a closed-loop feedback process with Product, Sales, and leadership. - Support data-driven offerings (data monetization messaging, pricing/packaging inputs) and global localization needs. Qualifications - 5+ years in portfolio/product/strategic marketing and/or sales within healthcare IT, enterprise software, or data platforms. - Experience with cancer registry software/oncology informatics and understanding of registry operations/regulatory environment. - Strong grasp of healthcare buying processes and multi-stakeholder sales cycles. - Ability to build differentiated value propositions, competitive positioning, ROI/business cases, and sales enablement/training content. - Strong analytical and communication skills; effective cross-functional collaborator with proactive, outcomes-driven mindset. - Bachelor’s degree in Business, Marketing, Health Informatics, or related field (or equivalent experience). Requirements - Experience supporting data monetization (analytics/data-driven offerings, pricing/packaging inputs, enablement). - Experience adapting messaging and enablement for global/regional markets. Benefits - National Salary Range: $135,000-$160,000 Company Description Here at Elekta, you will make a difference. We are a MedTech company that provides software and hardware to hospitals and clinics all over the world. We have a responsibility toward our partners and customers to deliver solutions in a secure and sustainable way. Both when it comes to financial and environmental matters, but also for our employees to feel that they bring value, wherever in the organization they may work.