Barrena Branding & Marketing

Role Description We’re looking for a Director of Marketing Strategy who can lead marketing strategy and client engagement across a portfolio of growing companies. - Most of our clients are B2B organizations in industries such as technology and healthcare, though we also support a small number of consumer-facing brands. - The ideal candidate is comfortable developing marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries. - You will act as the strategic lead across multiple client accounts, guiding campaign direction, reviewing deliverables, and leading client meetings. - You’ll work closely with our internal team and specialists to ensure marketing initiatives are aligned, high-quality, and delivering measurable results. - This role combines marketing leadership, client communication, demand generation strategy, and campaign oversight. Qualifications - 8+ years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. Experience with consumer brands is a plus. - Experience building and optimizing lead generation and pipeline-driving marketing programs, including campaigns across channels such as email, content marketing, paid media, and digital marketing. - You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives. - Experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality. - Comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions. - Ability to review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists. - Use of marketing metrics and campaign performance data to refine campaigns and guide strategic decisions. - Experience working as a marketing leader or marketing director within an agency environment is a strong plus. - Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. This role also requires participation in periodic internal and client meetings via video. - This is a full-time W-2 role and applicants must reside in the United States. Requirements - Salary: $100,000 – $130,000, commensurate with experience. - 100% employer-covered medical plan for employees. - 401(k) retirement plan. - Three weeks paid vacation plus nine paid company holidays. - Six weeks of paid parental leave. - Birthday day off. - Volunteer day each year to support a cause you care about. - Additional PTO earned each year of tenure. - Remote-first work environment with flexible scheduling. - Ongoing learning and professional development support. How to Apply - Please submit your resume. - A brief note explaining why you’re a good fit for this role. - Examples of marketing strategies or campaigns you’ve personally led. - If available, include metrics or outcomes tied to those initiatives.

Role Description We’re looking for a Marketing Strategy Manager who can support marketing strategy and client engagement across a portfolio of growing companies. - Most of our clients are B2B organizations in industries such as technology and healthcare, though we also support a small number of consumer-facing brands. - The ideal candidate is comfortable contributing to marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries. - You will work closely with senior strategists and the broader team to support campaign direction, review deliverables, and participate in client meetings. - You’ll help ensure marketing initiatives are aligned, high-quality, and delivering measurable results. - This role combines marketing strategy, demand generation execution, client communication, and campaign oversight. Qualifications - 4–7 years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. - Experience with consumer brands is a plus. - Hands-on experience supporting or executing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing. - Experience contributing to marketing strategies and can connect business goals to marketing execution. - Comfortable owning pieces of campaigns and ensuring they are executed effectively across channels. - Experience working with marketing teams, specialists, or contractors and providing input to improve deliverables. - Participated in client meetings or worked in a client-facing environment and are comfortable communicating ideas and recommendations. - Ability to review deliverables and provide thoughtful feedback to writers, designers, and campaign specialists. - Use marketing metrics and campaign performance data to inform recommendations and optimizations. - Experience working in an agency or consulting environment is a plus. - Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. - This role also requires participation in periodic internal and client meetings via video. - This is a full-time W-2 role and applicants must reside in the United States. Requirements - Salary $70,000 – $90,000, commensurate with experience. - 100% employer-covered medical plan for employees. - 401(k) retirement plan. - Three weeks paid vacation plus nine paid company holidays. - Six weeks of paid parental leave. - Birthday day off. - Volunteer day each year to support a cause you care about. - Additional PTO earned each year of tenure. - Remote-first work environment with flexible scheduling. - Ongoing learning and professional development support. How to Apply - Please submit your resume. - A brief note explaining why you’re a good fit for this role. - Examples of marketing strategies or campaigns you’ve contributed to or executed. - If available, include metrics or outcomes tied to those initiatives.