• Manage the planning and delivery of high quality advertiser engagements to educate advertisers on policies and creative best practices to positively impact campaign performance • Project managing the execution of complex advertising campaigns with internal Design, Ad Ops, Sales, Quality Assurance and Account Management teams as well as external stakeholders • Consulting with advertisers on creative strategy using historical advertiser and industry data • Manage the troubleshooting of sometimes complex issues surfaced during the campaign life-cycle • Dive deep on data to develop and manage process and product improvement projects with internal and external stakeholders to improve cross-vertical/cross-locale efficiency

• Perform training on the features and benefits of the CRM and marketing communication platforms, including technical support. • Managing set-up of social media pages and compliance approval for Loan Officers. • Provide on-going field support via marketing tips, training videos, and daily communication in Guild’s ticketing system. • Gather, analyze, and approve user feedback to help enhance marketing platforms. • Create content for regional, branch, and Loan Officer marketing, including, but not limited to, social media posts, email newsletters, and new hire / accomplishment celebrations on various platforms. • Ensure quality and adherence to brand standards, style guides, and business communications standards. • Collaborate on projects with graphic designers and compliance department as needed. • Provide administrative support for marketing systems such as drip campaign management and activation of features for loan officers. • Perform simple compliance review and approval of marketing content. • Assist with the coordination of regional events, including industry trade shows, sales rallies, and educational events, as needed. • Perform other duties and special projects, as assigned.

• Conduct competitive research to support Inbound Marketing planning; • Support data analysis in clients' Web Analytics; • Responsible for SEO activities; • Update tracking and reports in monitoring spreadsheets; • Collaborate in the development of basic automation strategies; • Configure automation workflows in RD Station; • Set up landing pages and email marketing campaigns in RD Station; • Monitor the delivery of daily tasks in tools such as iClips and RD Station; • Prepare Inbound Marketing performance reports.

• Develop and implement a cohesive marketing strategy that aligns with ZERO's vision, mission, values, and business objectives. • Identify target markets, customer segments, and growth opportunities. • Oversee the planning, execution, and evaluation of marketing campaigns across various channels (e.g., digital, social media, direct response advertising, events). • Collaborate with cross-functional teams to ensure consistent brand messaging and positioning. • Manage the marketing project portfolio, ensuring timely and efficient execution of initiatives. • Establish project timelines, budgets, and resource allocation. • Monitor project progress, identify risks, and implement mitigation strategies. • Ensure effective communication and collaboration among project teams and stakeholders. • Develop and execute direct response advertising campaigns across various channels (e.g., print, television, radio, digital). • Analyze campaign performance and optimize strategies for maximum ROI. • Manage and collaborate with media buyers and agencies to negotiate favorable rates and placements. • Ensure compliance with advertising regulations and industry best practices. • Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and content marketing. • Manage ZERO's social media presence, developing a unique brand voice in partnership with Creative and ensuring consistent brand messaging and engagement with target audiences. • Analyze digital marketing metrics and optimize campaigns for improved performance. • Stay up-to-date with the latest digital marketing trends and technologies. • Oversee the design, development, and maintenance of ZERO’s website. • Ensure a user-friendly and engaging website experience that aligns with the brand and marketing objectives. • Analyze website performance metrics and implement improvements to enhance user experience and conversion rates. • Oversee senior web development staff, including a support agency, to maintain a high-quality website optimized for internal management, updates, results tracking, and reporting. • Build, lead, and mentor a high-performing marketing team. • Foster a collaborative and innovative work environment. • Provide guidance, coaching, and professional development opportunities for team members. • Ensure adherence to marketing best practices and ethical standards.