Role Description The portfolio architect will have primary responsibility for shaping multi-year growth visions across seasons and crafting annual operating growth algorithms to deliver top and bottom-line growth. - 3Y Growth Vision: Establishes and socializes a 3Y growth vision across seasons that defines where to play and how to win – grounded in consumer insights, cultural relevance, portfolio strengths, and financial ambition. - Annual Growth Algorithm: Develops and owns an annual operating growth algorithm that translates long‑term vision into specific levers across building block levers. - Seasons Connectivity: Ensures tight integration between teams shaping portfolio news (portfolio creators) and those activating the season (seasons activation). - Leadership Communication: Effectively socializes seasonal growth strategies with senior leadership and cross‑functional teams, ensuring shared understanding, commitment, and clarity on priorities. - Seasonal Performance: Establishes success metrics, scorecards, and post‑season performance reviews that track both financial outcomes and leading indicators. - Self-starter with high degree of personal initiative - Ability to manage people and lead cross-functional teams Qualifications - Strategy: Deep understanding of how portfolio strategy, seasonal tentpoles, and annual operating plans connect to drive sustained growth across the full marketing mix. - General Management: Strong command of P&L mechanics, growth algorithms, and margin drivers to translate vision into clear and quantified plans. - Analytical Thinking: Ability to connect data and insight across consumer and commercial inputs to improve decision quality, speed, and expectations. - Strategic Storytelling: Ability to craft compelling, multi‑year growth visions that are both inspiring and operationally grounded yet clear and concise. - Consumer Oriented: Knowledge of how consumer behavior, cultural moments, and retail dynamics shape seasonal demand. Requirements - Bachelor’s Degree required, MBA or equivalent marketplace experience preferred. - 4+ years experience in strategy and/or marketing required, management consulting - preferred. Company Description The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

Role Description This is a remote position. We are hiring a Google Ads App Growth Manager to scale our mobile app (Thermer) through data-driven campaigns focused on high-quality users, not just installs. This is a growth role, not just ad operations. Role Type: Freelancer / Part-time / Contract Key Responsibilities - Manage and optimize campaigns on Google Ads (App Campaigns) - Focus on post-install metrics (activation, retention, revenue) - Run 2–4 experiments per week (creatives, audiences, bidding) - Scale budget while maintaining low CPI + high quality users - Develop and test benefit-driven creatives - Use AI tools for faster execution and insights - Collaborate with or hire designers (via Fiverr / Upwork) - Understand app, user journey, and personas deeply - Submit weekly reports with insights and next actions Success Metrics (KPIs) - CPI → Stable or decreasing - Activation → Increasing - Retention (D7/D30) → Increasing - Experiments/week → 2–4 - Data-driven decisions → 100% Qualifications - Experience with Google Ads (App Campaigns preferred) - Strong analytical and experimentation mindset - Ability to derive insights from data - Data-driven thinking - Ownership and accountability Not a Fit If - You focus only on installs - You don’t use data to make decisions - You avoid experimentation Final Note If you enjoy scaling apps through experiments, data, and real impact—this role is for you.

Role Description Imagine360 is seeking a Member Engagement Marketing Manager to join the team! The Member Engagement Marketing Manager is a strategic, client-facing marketing generalist responsible for shaping how members experience and engage with their health plan. This role sits at the intersection of strategy, content, and execution, partnering closely with Relationship Managers and clients to design and deliver communication strategies that drive understanding, trust, and action. The ideal candidate anticipates needs, identifies gaps, and leads with recommendations, while also executing high-quality communications. Success in this role requires the ability to move seamlessly between strategic planning and hands-on delivery in a fast-paced, client-focused environment. Position Location: 100% remote - Serve as a strategic communications advisor to Relationship Managers and clients, partnering from implementation through ongoing plan-year engagement - Proactively identify communication gaps, risks, and opportunities across the member experience, bringing forward recommendations that enhance engagement and outcomes - Develop and execute comprehensive, multi-channel communication strategies aligned to client goals and member needs - Translate complex healthcare and benefit information into clear, engaging, and actionable content across a variety of formats (emails, campaigns, guides, toolkits, digital content) - Own work from concept through execution, including strategy development, writing, editing, and deployment of materials - Manage multiple projects, timelines, and deliverables to ensure high-quality, on-time execution - Collaborate cross-functionally with Relationship Management, Product, Clinical, and Operations teams to align messaging and ensure a seamless member experience - Act as a bridge between client needs and internal execution, influencing stakeholders and guiding effective communication approaches - Leverage data, insights, and feedback to continuously refine communication strategies and improve engagement performance - Identify and recommend opportunities to enhance processes, tools, and overall team effectiveness - Perform other duties as assigned. Qualifications - Bachelor's degree in Marketing, Communications, or a similar field preferred or equivalent professional experience - Minimum of 5 years of experience in marketing, communications, or client-facing roles - Experience in healthcare, benefits, or a highly regulated/complex industry preferred Requirements - Strong strategic thinking with the ability to translate ideas into execution - Excellent writing, editing, and content development skills - Proven ability to manage multiple projects and priorities simultaneously - Experience working directly with clients or stakeholders in a consultative capacity - Strong interpersonal and influencing skills Benefits - Multiple Health plan options - Company paid employee premiums for disability and life insurance - Parental Leave Policy - 20 days PTO to start / 10 Paid Holidays - Tuition reimbursement - 401k Company contribution - Company paid Short & Long term Disability plus Life Insurance - Professional development initiatives / continuous learning opportunities - Opportunities to participate in and support the company's diversity and inclusion initiatives

• Day-to-day management of Meta campaigns • Creative testing: briefing, launching, and analyzing ad creative • Scaling spend profitably while maintaining CAC, ROAS, and nMER targets • Audience development and funnel optimization • Weekly performance reporting with clear insights • Day-to-day partner management for Affiliate • Managing the agency relationship for TikTok • Executing campaigns for Vibe & AppLovin • Collaborate with the creative team