Mate Technologies

Role Description This is a remote position. Key Responsibilities - User Acquisition Growth - Own user acquisition across: - Google Ads - Meta Ads - App Store Optimization (ASO) to improve conversion rate - Future acquisition channels as needed - Continuously scale installs while maintaining acquisition efficiency and user quality. - Deep Product & Persona Understanding - Develop deep understanding of: - Thermer app - User segments - User personas - User motivations - Printing workflows - Monetization model - Activation journey - Retention drivers - Post-Install Optimization - Focus on post-install metrics, not only install volume. Examples: - Activation Rate - Time to First Print - D1 Retention - D7 Retention - D30 Retention - Purchase Conversion Rate - Subscription Revenue - LTV - ROAS - Continuously identify ways to improve user quality and business outcomes. - Experimentation Culture - Run continuous experiments across: - Google Ads - Audiences - Asset Groups - Ad Copy - Videos - Images - Budget Allocation - Bidding Strategies - Meta Ads - Creatives - Audiences - Interests - Lookalikes - Placements - Campaign Structures - ASO – Custom Store Page - Keywords - Title - Short Description - Long Description - Screenshots - Videos - No significant change should be implemented without a clear hypothesis and success criteria. - AI-Driven Execution - Use AI extensively to improve productivity and performance. Examples: - Creative ideation - Creative generation - Ad copy generation - Audience research - Competitor research - Data analysis - Experiment generation - Keyword research - Persona analysis - Reporting - Expected outcome: Deliver more experiments and insights with the same effort through strategic AI usage. - Required Mindset - Must be: - Data-driven - Evidence-driven - Results-oriented - Curious - Analytical - Experiment-focused - Product-minded - Reporting Requirements - Submit weekly report in Notion including: - KPIs - Experiments completed - Experiment results - Learnings - Competitor observations - AI tools used - Planned next actions - All conclusions should be supported by data whenever possible. Note: There is a full-time opportunity after the 6 months contract.

Role Description This is a remote position. We are hiring a Google Ads App Growth Manager to scale our mobile app (Thermer) through data-driven campaigns focused on high-quality users, not just installs. This is a growth role, not just ad operations. Role Type: Freelancer / Part-time / Contract Key Responsibilities - Manage and optimize campaigns on Google Ads (App Campaigns) - Focus on post-install metrics (activation, retention, revenue) - Run 2–4 experiments per week (creatives, audiences, bidding) - Scale budget while maintaining low CPI + high quality users - Develop and test benefit-driven creatives - Use AI tools for faster execution and insights - Collaborate with or hire designers (via Fiverr / Upwork) - Understand app, user journey, and personas deeply - Submit weekly reports with insights and next actions Success Metrics (KPIs) - CPI → Stable or decreasing - Activation → Increasing - Retention (D7/D30) → Increasing - Experiments/week → 2–4 - Data-driven decisions → 100% Qualifications - Experience with Google Ads (App Campaigns preferred) - Strong analytical and experimentation mindset - Ability to derive insights from data - Data-driven thinking - Ownership and accountability Not a Fit If - You focus only on installs - You don’t use data to make decisions - You avoid experimentation Final Note If you enjoy scaling apps through experiments, data, and real impact—this role is for you.