Google Ads App Growth Manager
Location
India
Posted
33 days ago
Salary
0
Seniority
Lead
Job Description
Google Ads App Growth Manager
Mate Technologies
Role Description This is a remote position. We are hiring a Google Ads App Growth Manager to scale our mobile app (Thermer) through data-driven campaigns focused on high-quality users, not just installs. This is a growth role, not just ad operations. Role Type: Freelancer / Part-time / Contract Key Responsibilities - Manage and optimize campaigns on Google Ads (App Campaigns) - Focus on post-install metrics (activation, retention, revenue) - Run 2–4 experiments per week (creatives, audiences, bidding) - Scale budget while maintaining low CPI + high quality users - Develop and test benefit-driven creatives - Use AI tools for faster execution and insights - Collaborate with or hire designers (via Fiverr / Upwork) - Understand app, user journey, and personas deeply - Submit weekly reports with insights and next actions Success Metrics (KPIs) - CPI → Stable or decreasing - Activation → Increasing - Retention (D7/D30) → Increasing - Experiments/week → 2–4 - Data-driven decisions → 100% Qualifications - Experience with Google Ads (App Campaigns preferred) - Strong analytical and experimentation mindset - Ability to derive insights from data - Data-driven thinking - Ownership and accountability Not a Fit If - You focus only on installs - You don’t use data to make decisions - You avoid experimentation Final Note If you enjoy scaling apps through experiments, data, and real impact—this role is for you.
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