mindbodygreen.com

• Day-to-day management of Meta campaigns • Creative testing: briefing, launching, and analyzing ad creative • Scaling spend profitably while maintaining CAC, ROAS, and nMER targets • Audience development and funnel optimization • Weekly performance reporting with clear insights • Day-to-day partner management for Affiliate • Managing the agency relationship for TikTok • Executing campaigns for Vibe & AppLovin • Collaborate with the creative team

• Own and scale customer acquisition engine • Lead team responsible for new customer growth and product messaging • Manage cross-functional teams and collaborate with retention marketing • Develop high-performing ad concepts and optimize campaigns • Oversee Google Ads management and optimize across all channels • Identify and scale emerging acquisition channels • Direct external partners to meet growth targets • Collaborate with retention marketing on customer lifecycle strategy

• Own the end-to-end subscription retention strategy with a clear mandate to reduce monthly churn and extend average subscriber lifespan • Optimize the full subscriber lifecycle: onboarding, engagement, renewal, win-back, and reactivation • Build and manage a structured experimentation roadmap across email, SMS, direct mail, and on-site interventions • Own all retention-focused flows in Klaviyo, including post-purchase education sequences, subscription renewal nudges, cross-sell/upsell campaigns, and cancellation save flows • Partner with the content and editorial teams to develop retention content that reinforces product efficacy and brand trust • Develop a post-purchase communication cadence that sets expectations, educates on usage, and creates early wins (e.g., “What to expect in your first 30 days”) • Drive cross-sell and upsell revenue from single-SKU subscribers • Build personalized product recommendation logic based on purchase history, wellness goals, and engagement behavior • Partner with the data team to optimize retention dashboards with cohort-level visibility into churn, LTV, repeat purchase rates, and subscription tenure by product and acquisition channel • Collaborate with performance marketing to ensure acquisition-to-retention handoffs are seamless and that CAC:LTV ratios are optimized • Build and lead a small, high-performing retention team (lifecycle marketing manager or agency)

• Lead core regulatory compliance and scientific oversight across dietary supplement portfolio • Review and approve product labels, Supplement Facts panels, and packaging artwork • Ensure compliance with DSHEA, FDA labeling regulations, and cGMP requirements • Conduct regulatory review of marketing claims, website copy, and educational content • Develop and maintain structure/function claim substantiation dossiers • Monitor regulatory developments impacting dietary supplements • Review new and reformulated products for regulatory feasibility • Evaluate ingredient documentation, COAs, and supplier materials • Assess structure/function claims for adequacy of scientific support • Partner with contract manufacturers to ensure documentation integrity • Maintain organized regulatory and scientific documentation systems • Support third-party testing strategies and lot verification processes • Assist with investigations when needed • Ensure audit readiness and strong internal compliance processes • Partner with Marketing to translate research into compliant, consumer-friendly language • Provide internal guidance on ingredient claims and regulatory guardrails • Support Customer Experience with technical or safety inquiries • Assist with adverse event documentation as needed