hims & hers offers a modern approach to health and wellness.
Senior Director, Search Engine Marketing
Location
United States
Posted
78 days ago
Salary
$240K - $270K / year
Seniority
Senior
Job Description
Senior Director, Search Engine Marketing
hims & hers
• Own and Scale a High-Impact Growth Channel • Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.) • Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin • Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income) • Lead Automation & AI-Driven Transformation • Identify and implement opportunities to reduce manual execution through automation and tooling • Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization • Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making • Drive Growth Beyond the Ad • Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows • Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency • Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively • Build and Lead a World-Class Team • Lead, mentor, and scale a high-performing SEM team (managers through directors) • Establish clear operating rhythms, performance expectations, and development paths • Build a culture of experimentation, accountability, and continuous improvement • Drive Experimentation & Insights • Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization • Leverage data to identify growth opportunities and prioritize the highest-impact initiatives • Regularly communicate performance, insights, and strategic recommendations to executive stakeholders • Cross-Functional Leadership • Partner closely with Growth, Product, Operations, Business Development, and Medical teams • Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning • Act as a key stakeholder in company-wide growth planning
Job Requirements
- 10+ years of experience in performance marketing with deep expertise in SEM
- Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes
- Demonstrated success driving incremental revenue and efficiency gains at scale
- Experience implementing automation, scripting, or AI/ML solutions within paid media workflows
- Strong analytical foundation with the ability to connect channel metrics to broader business outcomes
- Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
- Exceptional leadership skills with experience managing and developing senior team members
- Strong communication skills with the ability to align cross-functional stakeholders and executive teams
Benefits
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
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