• Manage Shopify store and front-end updates, ensuring smooth operations and up-to-date product listings. • Add and update product descriptions, images, and variants, ensuring all information is accurate and consistent. • Maintain accurate inventory levels, ensuring products are correctly represented and availability is accurate. • Ensure products are properly listed with accurate descriptions, images, variants, and pricing. • Set up new product listings, update existing products, and ensure products are optimized for searchability. • Manage website banners, ensuring promotional materials are up to date and optimized for conversion. • Regularly update collections and manage featured products to ensure high-quality user experience. • Optimize product imagery for a high-quality user experience and to increase conversion rates. • Ensure that images are properly sized, aligned with brand standards, and look great across devices. • Monitor and optimize the customer journey, improving the overall online shopping experience. • Leverage tools like Claude Code, ChatGPT, or similar to build lightweight internal tools and automations for eCommerce workflows. • Create scripts or AI-assisted solutions for tasks like bulk product updates, data cleanup, content generation, and reporting. • Identify repetitive processes and implement AI-driven efficiencies to reduce manual work.

Drive sales through customer-focused range strategies, manage inventory efficiently, optimize product assortments, and collaborate with cross-functional teams to ensure alignment with broader strategic priorities in the Menswear Apparel category.

• Own and execute the affiliate and product seeding program end-to-end • Identify, recruit, and onboard creators across TikTok, Instagram, YouTube, and emerging platforms • Manage high-volume outreach and product seeding while maintaining strong, authentic creator relationships • Track performance metrics and optimize campaigns based on data and insights • Coordinate the full creator lifecycle—from initial outreach and seeding to long-term partnerships • Build and refine systems for scalable outreach, follow-ups, and retention • Collaborate closely with content and growth teams to align messaging, offers, and campaign direction • Continuously test new approaches, creators, and platforms to unlock growth opportunities

• The E-Commerce Specialist plays a critical role in driving online sales performance and improving the digital customer journey through proactive customer engagement, order recovery, and website optimization. • This role is focused on converting abandoned cart leads into completed purchases, directly contributing to revenue growth and enhancing the overall customer experience. • A strong communicator with a customer-focused and sales-oriented mindset, the E-Commerce Specialist engages customers via phone, SMS, and email to address questions, overcome objections, and guide them through successful order completion. • This position also manages incomplete or failed transactions, ensuring all orders are accurate, fully completed, and properly documented. • Working cross-functionally with sales, marketing, customer support, and development teams, the E-Commerce Specialist supports e-commerce campaigns, troubleshoots checkout issues, and contributes to ongoing website quality assurance efforts. • The role requires curiosity about customer behavior and a willingness to learn and apply sales systems and processes to improve outcomes. • Success in this position is measured by the ability to recover lost sales opportunities, improve conversion rates, maintain high data accuracy, and support continuous improvement in e-commerce functionality and overall customer experience.