Drive sales through customer-focused range strategies, manage inventory efficiently, optimize product assortments, and collaborate with cross-functional teams to ensure alignment with broader strategic priorities in the Menswear Apparel category.

• Own and execute the affiliate and product seeding program end-to-end • Identify, recruit, and onboard creators across TikTok, Instagram, YouTube, and emerging platforms • Manage high-volume outreach and product seeding while maintaining strong, authentic creator relationships • Track performance metrics and optimize campaigns based on data and insights • Coordinate the full creator lifecycle—from initial outreach and seeding to long-term partnerships • Build and refine systems for scalable outreach, follow-ups, and retention • Collaborate closely with content and growth teams to align messaging, offers, and campaign direction • Continuously test new approaches, creators, and platforms to unlock growth opportunities

• The E-Commerce Specialist plays a critical role in driving online sales performance and improving the digital customer journey through proactive customer engagement, order recovery, and website optimization. • This role is focused on converting abandoned cart leads into completed purchases, directly contributing to revenue growth and enhancing the overall customer experience. • A strong communicator with a customer-focused and sales-oriented mindset, the E-Commerce Specialist engages customers via phone, SMS, and email to address questions, overcome objections, and guide them through successful order completion. • This position also manages incomplete or failed transactions, ensuring all orders are accurate, fully completed, and properly documented. • Working cross-functionally with sales, marketing, customer support, and development teams, the E-Commerce Specialist supports e-commerce campaigns, troubleshoots checkout issues, and contributes to ongoing website quality assurance efforts. • The role requires curiosity about customer behavior and a willingness to learn and apply sales systems and processes to improve outcomes. • Success in this position is measured by the ability to recover lost sales opportunities, improve conversion rates, maintain high data accuracy, and support continuous improvement in e-commerce functionality and overall customer experience.

**About the Role** As our **Growth Marketing Director Ecommerce****,** you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. Your Core Focus - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 - Launch one new high-converting bundle-based funnel per month - Drive email and SMS to contribute ≥25% of Shopify revenue - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes ** You are not here to manage tasks. You are here to architect a repeatable growth engine.** **Traffic and Acquisition** - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects **Offers, Funnels, and CRO** - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps **Customer Nurture and LTV** - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic **Performance and Forecasting** - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers **Team Leadership** - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All How Success Is Measured - $20M+ DTC revenue within 18 months - Consistent margin and ROAS targets achieved - One profitable funnel launch per month - Email and SMS driving at least 25% of Shopify revenue - Documented systems that scale without founder dependency - A high-performing team executing without burnout