**About the Role** As our **Growth Marketing Director Ecommerce****,** you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. Your Core Focus - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 - Launch one new high-converting bundle-based funnel per month - Drive email and SMS to contribute ≥25% of Shopify revenue - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes ** You are not here to manage tasks. You are here to architect a repeatable growth engine.** **Traffic and Acquisition** - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects **Offers, Funnels, and CRO** - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps **Customer Nurture and LTV** - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic **Performance and Forecasting** - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers **Team Leadership** - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All How Success Is Measured - $20M+ DTC revenue within 18 months - Consistent margin and ROAS targets achieved - One profitable funnel launch per month - Email and SMS driving at least 25% of Shopify revenue - Documented systems that scale without founder dependency - A high-performing team executing without burnout

**About the Role****Ecommerce Operations Manager** *Also known as: Shopify Operations Manager | Ecommerce Operations Lead | Customer Experience Operations Manager* This role is the backbone of our direct-to-consumer experience. You will own the performance, accuracy, and clarity of our Shopify store from end to end. Your mission is simple and powerful. Ensure every customer fully understands what they are buying and when they will receive it before they complete their purchase. **Your Core Focus** - Take full ownership of Shopify store operations and customer experience - Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging - Standardize shipping, split shipment, and pre-order communication across all touchpoints - Build and document SOPs for all operational workflows - Implement systems and automations that reduce manual work and customer confusion **What You’ll Do****Customer Experience Management (Daily)** - Respond to customer inquiries via Shopify inbox and social channels - Process refunds, reships, cancellations, and order updates - Triage and resolve support tickets based on urgency - Identify patterns in customer feedback and recommend improvements - Ensure all communication is clear, accurate, and aligned with current messaging **Order Operations and Fulfillment (Daily)** - Monitor order flow across Shopify, Base, and Amazon MCF - Resolve failed orders, inventory issues, and discrepancies - Coordinate with fulfillment teams to ensure timely delivery - Manage split shipments, pre-orders, and out-of-stock scenarios - Track and resolve missing or delayed packages **Store Integrity and Accuracy (Weekly)** - Audit the website for broken links, incorrect pricing, and outdated promotions - Ensure consistency across product pages, landing pages, and collections - Validate all messaging related to shipping and pre-orders - Support promotion setup and ensure backend accuracy **Systems, SOPs, and Automation (Weekly)** - Build and maintain SOPs for recurring workflows - Identify inefficiencies and implement automation using tools like Shopify Flow - Optimize customer service platforms such as Gorgias - Improve post-purchase experience and operational workflows - Support system cleanup and tool evaluation **Growth Operations and Reporting (Weekly)** - Deliver weekly Shopify performance reports - Track key metrics such as CAC, LTV, and funnel performance - Identify trends, anomalies, and risks early - Ensure data accuracy for decision-making **Compliance and Risk Management (Weekly)** - Maintain compliance across ADA, privacy policies, and tracking regulations - Review product pages and campaigns for compliance risks - Ensure all required tools and disclosures are functioning properly - Stay updated on platform policies and changes **AI and Automation Ownership (Ongoing)** - Identify repetitive tasks and convert them into automated workflows - Use AI tools to improve efficiency in customer service and operations - Build prompt libraries and scalable systems - Continuously reduce manual workload while maintaining accuracy **How Success Is Measured** - Reduction in support ticket rate per 1000 orders - Reduction in reshipment rate per 1000 orders - Zero compliance issues - At least one new AI automation implemented per week - Zero reported issues with broken links, incorrect promotions, or inaccurate information **Success looks like a store that runs without chaos. Orders flow cleanly. Customers feel confident. Problems are solved before they scale.**

**About the Role**You will own and scale our creator affiliate ecosystem. You will build genuine relationships with TikTok creators, activate them fast, keep them motivated, and help them grow into high performing VIP affiliates. You will lead the systems that turn creator content into predictable GMV growth. This is a mix of strategy, communication, creative development, and relentless execution. **Your Core Focus** - **Drive qualified creator posts at scale.** At least 50 percent of new qualified creators who receive samples should post and stay active. - **Develop three or more weekly hook and script combos **that make posting fast, simple, and high converting for our creators - **Accelerate creator activation** so new creators post within ten days of sample approval and join our WhatsApp and email communities. - **Maintain daily creator communication** through email and WhatsApp that drives momentum, motivation, and GMV. **What You’ll Do** - **Creator Sourcing and Qualification**** Oversee the our sourcing team members to keep a strong pipeline of high quality creators. Approve qualified creators, reject poor fits, and run consistent quality checks. Maintain and refine the Ideal Creator Profile using performance data. Adjust sourcing targets as trends shift and control sample allocation so only aligned creators receive product. - **Community Leadership and Relationship Building**** Build real relationships with rising creators and keep them supported. Re-activate inactive creators with new hooks or incentives. Host weekly video audits and guide high potential creators toward VIP tracks. Support Lives and pull new viral creators into the community fast. - **Daily Email Content Engine**** Write and schedule daily creator emails, keeping at least two weeks planned ahead. Track engagement, refine messaging, and repurpose strong hooks and insights into short, actionable content. - **WhatsApp Community Leadership**** Lead daily group conversations with insights, wins, and reminders. Keep energy high and posting consistent. Highlight viral examples and support rising creators in real time. - **Hook and Script Development**** Study top performing videos each week and convert insights into simple, high converting hooks and scripts. Update creative briefs, test variations, and deliver three or more fresh hook and script combos weekly. **How Success Is Measured** - Seventy five or more creator samples approved weekly that meet strict quality criteria. - At least 50 percent of new creators post within ten days. - Ten percent or more of creators generate GMV within thirty days. - Ten percent month over month GMV growth from VIP creators. - A strong, consistent creator pipeline and predictable posting volume every week. - A thriving community that posts often and stays active.

• Own Granicus’ Website as a Growth Platform • Lead the strategy, architecture, and ongoing optimization of Granicus’ global website. • Ensure the website clearly communicates Granicus’ platform value and converts traffic into qualified pipeline. • Responsibilities include: • Website structure, navigation, and information architecture • Page hierarchy, internal linking, and user flow optimization • Landing page strategy and development • Conversion path design and optimization • CMS ownership and governance • Site speed, performance, and technical health • Mobile responsiveness and accessibility compliance • Lead UX/UI and Digital Experience Design • Ensure Granicus delivers a best-in-class digital experience aligned to modern SaaS standards. • Responsibilities include: • UX strategy and user journey optimization • UI design oversight and design system governance • Conversion-focused page design and layout • Continuous usability testing and improvement • Buyer journey mapping across digital touchpoints • Own Paid Media and Digital Traffic Acquisition • Lead strategy and execution for digital traffic generation. • Ensure traffic acquisition aligns to pipeline and revenue objectives—not vanity metrics. • Responsibilities include: • Paid search • Paid social • Display and retargeting • Digital campaign landing page alignment • Media agency management (if applicable) • Traffic quality and efficiency optimization • Own Web Analytics, Digital Performance, and Conversion Optimization • Establish Granicus’ digital performance measurement framework and optimization roadmap. • Translate performance insights into actionable optimization initiatives. • Responsibilities include: • Website analytics ownership (Google Analytics, Adobe, etc.) • Conversion rate optimization strategy • Funnel performance analysis • Traffic source performance tracking • Digital attribution and reporting • A/B and multivariate testing programs • Continuous experimentation roadmap • Own Digital Infrastructure and Martech Integration • Ensure Granicus’ website and digital systems operate as a modern, integrated growth platform. • Responsibilities include: • CMS platform ownership • Integration with CRM, marketing automation, and analytics platforms • Tag management and tracking infrastructure • Technical SEO foundation and optimization • Data integrity and performance tracking accuracy