• Develop **creative briefs and ad angles** for video and design teams • Write and refine **high-converting ad copy** based on buyer persona insights • Direct **video production**, including B-roll selection and script improvements • Act as the **strategic lead** for the creative team, providing clear direction and insights • Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint) • Continuously optimize creatives based on **performance data and insights**

• Lead e-commerce projects using Agile / Waterfall techniques that have been adapted to the best practices we have developed to meet our clients' needs. • Facilitate the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility. • Work alongside an offshore development team leading sprint planning, daily standups, and other project activities as needed. • Primary point of contact for client stakeholders, executives, and internal team members. • Maintain the tools and documentation required for Zaelab's implementation projects • Report project performance using appropriate tools and techniques • Successfully manage the relationship with the client and team members • Collaborate within Project Management team to continuously improve our solutions and processes • Strive to understand the technology systems and e-commerce industry that Zaelab supports

• Create eye-catching graphics and visual assets for product launches, seasonal promotions, and brand storytelling • Design content optimised for Facebook, Instagram, and other relevant digital channels • Adapt and resize assets across different platform formats and placements to maintain visual consistency • Edit raw photo and video footage supplied by the team into polished, platform-ready short-form content • Produce Instagram Reels and short-form video clips with captions, transitions, and on-brand styling • Optimise video content for each platform's algorithm, specifications, and audience behaviour • Plan, schedule, and publish organic content across Facebook and Instagram • Manage a content calendar under direction from the founders, maintaining a consistent posting rhythm • Monitor engagement and maintain a consistent, authentic brand voice across all channels • Note: Paid advertising is managed separately — this role focuses entirely on organic content creation and scheduling

• Manage daily online store operations across markets. • Update website content, upload products, set promotions, and maintain catalog accuracy. • Monitor websites to ensure a smooth and error-free shopping experience. • Support UX/UI improvements, customer journey optimization, and A/B testing. • Perform QA testing, identify bugs, document issues, and coordinate fixes. • Work closely with product, development, analytics, design, and market teams. • Support digital projects from requirements to launch validation.