Role Description We're looking for a data-driven Growth Marketing Manager to lead the execution and orchestration of high-impact, multi-channel demand generation campaigns to support our pipeline and revenue goals. This is a high-impact, cross-functional role sitting at the intersection of digital strategy, agency management, and demand generation execution. - Manage the development and execution of all growth related programs (including events, webinars, digital & paid programs). - Act as the point person for our agency partners, taking the lead on our AEO/GEO & SEO strategy, digital programs, and website initiatives. - Translate strategy into scalable campaign execution, leveraging AI to drive efficiency, optimization, and measurable pipeline growth. What You’ll Do - Campaign Orchestration: Plan, execute, and report on multi-channel campaigns including events, webinars and paid digital programs (including paid search & paid social). - Agency Management: Act as the primary liaison with our agency partners, supporting the management and execution of our paid digital & web initiatives and ensuring they’re delivering strong ROI and meeting agreed-upon KPIs. - GEO/SEO Strategy: Oversee and enhance our GEO & SEO strategy, working closely with our digital agency & content team to drive organic search performance and maximize conversions. - Website Management: Manage the performance and optimization of our website, ensuring it is aligned with best practices for user experience (UX) and conversion rate optimization (CRO). Work closely with developers and designers to implement necessary improvements. - Data Analysis & Reporting: Conduct in-depth analysis of paid campaigns, SEO and website performance using tools like Google Analytics 4 (GA4). Identify trends, insights, and opportunities for optimization, and present actionable recommendations to stakeholders. - Trend Monitoring & Implementation: Stay up to date with the latest AI & marketing trends and technologies, proactively identifying opportunities to implement new strategies that drive results. Qualifications - 5+ years of experience in digital marketing or growth marketing, specifically within start-up SaaS companies. - Strong expertise in managing and optimizing marketing programs, including events, webinars, paid search (Google Ads), paid social (LinkedIn, Reddit), and SEO/AEO/GEO strategy. - Proven experience in conversion rate optimization (CRO) and website management. - Advanced proficiency with GA4, SEO tools, and other analytics platforms. Compensation Specific to pay transparency laws, the annual base salary range for this position starts at $120,000 and may also include incentive pay, incentive stock options, and benefits. The final job level and compensation will be determined by various factors, such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations. Benefits - 100% medical, dental, & vision coverage for all employees + dependents - Remote first work environment - Virtual & in-person meetups - $1000 annual stipend for WFH, L&D, Wellness - Unlimited flexible vacation and holiday time off - 14 paid company holidays - 12-week parental leave for all parents - Online mental health therapy - Commuter benefits, FSA, HSA - Award-winning values and culture - Equity refresh program - 401k plan

• Define and further develop pricing and trade-term structures across brands, channels, and customers • Set and enforce commercial guardrails (e.g., discount levels, trade terms, promotion rules) to ensure margin discipline • Develop and lead annual negotiations, including frameworks, targets, and offer structures • Drive trade spend strategy and effectiveness and determine how investments are allocated across discounts, promotions, and displays • Define clear rules for promotional activities (depth, frequency, mechanics) to support value-driven growth • Own and maintain pricing and trade-term configurations in systems (e.g., SAP), ensuring consistency with agreed conditions • Collaborate closely with Key Account Managers, Finance, and Brand teams on revenue-growth decisions

• You define and further develop pricing and trade term structures across brands, channels, and customers in Germany and internationally • You set and enforce commercial guardrails (e.g. discount levels, trade terms, promo rules) to ensure margin discipline • You develop and steer annual negotiations, including frameworks, targets, and offer structures • You drive trade spend strategy and effectiveness and define how investments are allocated across discounts, promotions, and displays • You define clear rules for promotional activities (depth, frequency, mechanics) to support value-driven growth • You own and maintain pricing and trade term setups in systems (e.g. SAP), ensuring consistency with agreed conditions • You collaborate closely with Key Account Managers, Finance, and Brand teams on Revenue Growth decisions

• Own problems end-to-end, using data to drive product and business impact • Work directly with stakeholders to frame problems, challenge assumptions, and prioritize what matters • Design and run experiments, analyses, and campaigns to drive growth and product adoption • Build data applications or workflows to enable faster decision-making • Improve how data is structured and exposed across the company