Tropic

Role Description We're looking for a data-driven Growth Marketing Manager to lead the execution and orchestration of high-impact, multi-channel demand generation campaigns to support our pipeline and revenue goals. This is a high-impact, cross-functional role sitting at the intersection of digital strategy, agency management, and demand generation execution. - Manage the development and execution of all growth related programs (including events, webinars, digital & paid programs). - Act as the point person for our agency partners, taking the lead on our AEO/GEO & SEO strategy, digital programs, and website initiatives. - Translate strategy into scalable campaign execution, leveraging AI to drive efficiency, optimization, and measurable pipeline growth. What You’ll Do - Campaign Orchestration: Plan, execute, and report on multi-channel campaigns including events, webinars and paid digital programs (including paid search & paid social). - Agency Management: Act as the primary liaison with our agency partners, supporting the management and execution of our paid digital & web initiatives and ensuring they’re delivering strong ROI and meeting agreed-upon KPIs. - GEO/SEO Strategy: Oversee and enhance our GEO & SEO strategy, working closely with our digital agency & content team to drive organic search performance and maximize conversions. - Website Management: Manage the performance and optimization of our website, ensuring it is aligned with best practices for user experience (UX) and conversion rate optimization (CRO). Work closely with developers and designers to implement necessary improvements. - Data Analysis & Reporting: Conduct in-depth analysis of paid campaigns, SEO and website performance using tools like Google Analytics 4 (GA4). Identify trends, insights, and opportunities for optimization, and present actionable recommendations to stakeholders. - Trend Monitoring & Implementation: Stay up to date with the latest AI & marketing trends and technologies, proactively identifying opportunities to implement new strategies that drive results. Qualifications - 5+ years of experience in digital marketing or growth marketing, specifically within start-up SaaS companies. - Strong expertise in managing and optimizing marketing programs, including events, webinars, paid search (Google Ads), paid social (LinkedIn, Reddit), and SEO/AEO/GEO strategy. - Proven experience in conversion rate optimization (CRO) and website management. - Advanced proficiency with GA4, SEO tools, and other analytics platforms. Compensation Specific to pay transparency laws, the annual base salary range for this position starts at $120,000 and may also include incentive pay, incentive stock options, and benefits. The final job level and compensation will be determined by various factors, such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations. Benefits - 100% medical, dental, & vision coverage for all employees + dependents - Remote first work environment - Virtual & in-person meetups - $1000 annual stipend for WFH, L&D, Wellness - Unlimited flexible vacation and holiday time off - 14 paid company holidays - 12-week parental leave for all parents - Online mental health therapy - Commuter benefits, FSA, HSA - Award-winning values and culture - Equity refresh program - 401k plan

Role Description As an Account Manager, you will be tasked with retaining and growing revenue and will serve as the ultimate internal decision-maker on your accounts. You will also get to function as the tip of the spear for all new product releases, helping with everything from go-to-market strategy to narrative creation. Our AM team is a part of the sales team, and we act like it. Weekly training and call reviews, development mindset, a culture of excellence with huge upside for top performers. Our vision is to become the best sales team in all of SaaS, and we’re looking for the next person who can bring us closer to that vision. - Retain and grow existing book of business via renewal, upsell, and cross-sell - Own the end-to-end commercial relationship with clients - Develop, nurture, and leverage relationships with senior DMs - Serve as the internal champion for our clients to resolve issues as they arise - Serve as the external champion for our CS & CE teams to resolve issues as they arise - Play a crucial role in building and improving our service org - Help develop go to market strategies for all new product releases Qualifications - You have 3+ years managing B2B SaaS accounts focused on retention and growth - The people closest to you would refer to you as “relentless” - A sales person to your core. Nothing gets you more excited than bringing someone on to your team via a mix of education, persuasion, and high level execution - Eager to learn - you’re not satisfied with a day unless you feel like you got better - An experienced AM who’s eager to learn from the best and hone your craft Requirements - Specific to pay transparency laws, the annual base salary range for this position is between $80,000 and $120,000 and may also include commission, incentive pay, incentive stock options, and benefits. - The final job level and compensation will be determined by various factors, such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations. Benefits - 100% medical, dental, & vision coverage for all employees + dependents - Remote first work environment - Virtual & in-person meetups - $1000 annual stipend for WFH, L&D, Wellness - Unlimited flexible vacation and holiday time off - 14 paid company holidays - 12-week parental leave for all parents - Online mental health therapy - Commuter benefits, FSA, HSA - Award-winning values and culture - Equity refresh program - 401k plan

About Tropic Tropic’s AI-powered Procurement Intelligence solutions gives companies like Q2 and Zendesk the insights they need to reduce spend and mitigate risk. With $15B+ in spend data and the backing of tier 1 investors like Insight Partners, Tropic is shaking up the procurement landscape, and the best is yet to come! 🌴 Location(s) For this position, we are looking to hire someone based in the United States. Every candidate will have at least two video interviews as part of the process before receiving an offer. We don’t run our recruiting process through chat apps. About the role We’re looking for a Senior Manager of Product Marketing to continue to build and own our product marketing function at Tropic. This is a high-impact, team-of-one role reporting to senior leadership, where you’ll define how we bring our product to market and how we communicate its value. You’ll sit at the intersection of product, marketing, and revenue owning our positioning, messaging, and go-to-market strategy to drive awareness, pipeline, adoption, and growth. You’ll shape how we tell our story in a rapidly evolving category, helping customers understand how Tropic enables them to save time and money while bringing more control and visibility to their spend. This role is ideal for someone who thrives in a fast-moving environment and is excited to both define strategy and execute, strengthening the product marketing foundation while directly influencing company growth. What You’ll Do - Own and evolve Tropic’s product positioning, messaging, and category narrative, clearly articulating how we help customers save time and money, and differentiating us in a crowded and evolving market. - Lead end-to-end go-to-market strategy for new products and features, aligning product, marketing, sales, and customer teams to drive successful launches, adoption, and revenue impact. - Deeply understand our customers, segments, and buyers by regularly engaging with prospects and customers, translating insights into sharper messaging, stronger GTM strategies, and product feedback. - Partner with demand generation and content teams to drive pipeline growth and improve conversion across the funnel through compelling narratives for on (website) and offline (events/webinars) tactics and targeted campaigns. - Enable sales and customer-facing teams with clear, high-impact materials (e.g., decks, one-pagers, competitive insights) that improve win rates, accelerate sales cycles, and support expansion. - Own competitive intelligence, market insights, and contribute to pricing and packaging strategy to ensure Tropic continues to win and grow in the market. - Drive product adoption and expansion by identifying key value moments and shaping how we educate and communicate product value to customers. What You’ve Done - 5+ years of product marketing experience in B2B SaaS, ideally in a high-growth or early-stage environment where you’ve owned significant scope. - Demonstrated success owning positioning, messaging, and go-to-market strategy that drove measurable business impact (e.g., pipeline growth, improved conversion, increased adoption, or win rates). - Deep customer empathy and the ability to translate complex products into clear, compelling narratives for a range of audiences, from practitioners to executives. - Strong cross-functional operator who can lead through influence, manage complex projects, and align stakeholders across product, marketing, and revenue teams. - Experience building sales enablement and working closely with sales to support both new business and expansion opportunities. - Analytical and strategic thinker who uses data, market insights, and experimentation to refine messaging and improve performance. - Exceptional written and verbal communicator with a high bar for clarity, quality, and craft. Compensation Specific to pay transparency laws, the annual base salary range for this position starts at $148,000 and may also include incentive pay, incentive stock options, and benefits. The final job level and compensation will be determined by various factors, such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations. What We Offer - 100% medical, dental, & vision coverage for all employees + dependents - Remote first work environment - Virtual & in-person meetups - $1000 annual stipend for WFH, L&D, Wellness - Unlimited flexible vacation and holiday time off - 14 paid company holidays - 12-week parental leave for all parents - Online mental health therapy - Commuter benefits, FSA, HSA - Award-winning values and culture - Equity refresh program - 401k plan

Account Manager About Tropic Tropic’s AI-powered Procurement Intelligence solutions gives companies like Zapier, Q2, and Zendesk the insights they need to reduce spend and mitigate risk. With $15B+ in spend data and the backing of tier 1 investors like Insight Partners, Tropic is shaking up the procurement landscape, and the best is yet to come! 🌴 Location(s) For this position, we are looking to hire someone based in the United States. Every candidate will have at least two video interviews as part of the process before receiving an offer. We don’t run our recruiting process through chat apps. About the role As an Account Manager, you will be tasked with retaining and growing revenue and will serve as the ultimate internal decision-maker on your accounts. You will also get to function as the tip of the spear for all new product releases, helping with everything from go-to-market strategy to narrative creation. Our AM team is a part of the sales team, and we act like it. Weekly training and call reviews, development mindset, a culture of excellence with huge upside for top performers. Our vision is to become the best sales team in all of SaaS, and we’re looking for the next person who can bring us closer to that vision. What You'll Work On - Retain and grow existing book of business via renewal, upsell, and cross-sell - Own the end-to-end commercial relationship with clients - Develop, nurture, and leverage relationships with senior DMs - Serve as the internal champion for our clients to resolve issues as they arise - Serve as the external champion for our CS & CE teams to resolve issues as they arise - Play a crucial role in building and improving our service org - Help develop go to market strategies for all new product releases Who You Are - You have 3+ years managing B2B SaaS accounts focused on retention and growth - The people closest to you would refer to you as “relentless” - A sales person to your core. Nothing gets you more excited than bringing someone on to your team via a mix of education, persuasion, and high level execution - Eager to learn - you’re not satisfied with a day unless you feel like you got better - An experienced AM who’s eager to learn from the best and hone your craft Compensation Specific to pay transparency laws, the annual base salary range for this position is between $80,000 and $120,000 and may also include commission, incentive pay, incentive stock options, and benefits. The final job level and compensation will be determined by various factors, such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations. What We Offer - 100% medical, dental, & vision coverage for all employees + dependents - Remote first work environment - Virtual & in-person meetups - $1000 annual stipend for WFH, L&D, Wellness - Unlimited flexible vacation and holiday time off - 14 paid company holidays - 12-week parental leave for all parents - Online mental health therapy - Commuter benefits, FSA, HSA - Award-winning values and culture - Equity refresh program - 401k plan