• Формувати контентні гіпотези для платного залучення в Meta, Google, TikTok • Будувати та підтримувати процес тестування контенту, поєднуючи інсайти з даними та дизайн-брифами • Відстежувати ефективність контенту та запобігати його «вигоранню» • Брифувати внутрішню дизайн-команду та зовнішніх креаторів для перевірки гіпотез • Масштабувати найкращі рішення на різні ринки та аудиторні сегменти • Вибудовувати AI-орієнтовані контент-процеси для зменшення рутинної роботи • Спільно з командою paid traffic розробляти тактики залучення під конкретні канали, ринки або сегменти користувачів • Проводити конкурентний аналіз, розкладати рекламні креативи на елементи та знаходити найкращі практики • Тісно співпрацювати зі спеціалістами з performance-маркетингу, user acquisition, дизайну та аналітики для досягнення бізнес-результатів

Role Description The Marketing Director, Post-Professional owns the end-to-end marketing strategy and performance for EIM’s Post-Professional business, including continuing education (CE), programs, and related offerings. This role is accountable for driving awareness, demand, conversion, and revenue growth through integrated marketing efforts aligned to business goals. The Marketing Director partners closely with Business Development, Program Leadership, Admissions, Events, and Marketing teams to optimize lead quality, conversion, and customer experience. This role serves as the subject matter expert on Post-Professional products and audiences, balancing strategic leadership with hands-on oversight in a lean, growth-oriented environment. Responsibilities - Marketing Strategy & Performance Ownership - Develop and execute comprehensive marketing strategy for the Post-Professional business - Own performance goals, KPIs, reporting, and optimization across all marketing efforts - Identify opportunities to improve awareness, demand, conversion, and revenue performance - Deliver regular performance reporting and insights to leadership - Demand Generation & Digital Marketing Oversight - Oversee digital marketing efforts across channels to maximize return on investment - Implement, monitor, and optimize campaigns to improve lead quality and conversion - Partner cross-functionally to improve lead response rates, pipeline performance, and outcomes - Use data and insights to inform prioritization and investment decisions - Website & Digital Experience Leadership - Own Post-Professional website strategy, updates, optimizations, and performance monitoring - Lead the relationship with website support vendors to execute web-based initiatives - Ensure testing, quality assurance, and performance validation prior to live releases - Monitor site performance and flag critical issues or opportunities for improvement - Cross-Functional Collaboration & Revenue Enablement - Partner closely with Business Development leadership to support sales strategy and pipeline growth - Collaborate on messaging, positioning, and conversion strategies across programs and CE offerings - Work with Program and Faculty Experience (FX) leaders to maintain deep product knowledge - Ensure marketing efforts align with business priorities and sales motions - Events & Partnerships Support - Collaborate with the Event Marketing Manager to support conference and event strategy - Establish performance goals for Post-Professional events and conferences - Attend and support priority conferences and events to maximize lead generation and attendee experience - Contribute to cross-promotion and partnership strategies that extend reach and impact - Team Leadership & Budget Management - Lead, mentor, and develop a small team of Post-Professional marketing staff - Manage departmental budgets and ensure accuracy of P&L reporting - Prioritize resources to balance growth initiatives with operational excellence Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience - 7+ years of marketing experience, with senior responsibility for strategy and performance - Experience driving demand generation, digital marketing, and conversion optimization - Strong analytical skills with experience owning KPIs, reporting, and performance outcomes - Proven ability to collaborate cross-functionally with sales, operations, and leadership teams - Experience managing websites and working with external web or technology partners - Experience leading and developing small teams - Strong communication, organizational, and leadership skills - Willingness to travel occasionally for conferences and events Company Description Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at careers@goconfluent.com.

Role Description We are seeking a highly motivated and strategic Project Manager, Marketing & Communications , to ensure programmatic and operational efficiencies across the Communications and Marketing teams and beyond. This role will play a critical part in ensuring alignment across teams and driving execution on our most important communications initiatives to scale impact. The Project Manager, Marketing & Communications , will act as the operational leader and organizational integrator, helping the Marketing & Communications (MarComms) team operate at peak effectiveness. They will support the CCO in ensuring efficiencies across a dynamic and fast-moving team that works across media, campaigns, content production (including the production of assets from the field), and partnerships. Responsibilities - Agile Project Management & Execution: Support critical cross-functional projects from concept through execution, liaising closely across the MarComms team and contractors, ensuring focus, clarity on deliverables, and follow-through. - Process Innovation: Support and refine systems and processes that help the MarComms team run smoothly by streamlining workflows, using data to suggest process improvements that improve efficiency. Support department operations, workflows, and internal communications. - Vendor Ownership: Oversee systems for contracting vendors, tracking deliverables, and ensuring timely completion of high-priority initiatives, including the production of video and photo assets in remote and often challenging environments. - Cross-functional Bridge: Ensure alignment across campaigns, media, and digital platforms straddling marketing, communications, and other departments within the organization, as well as fiscally sponsored programs that fall under marketing and communications. - Stakeholder Engagement: Liaise with external partners as needed, facilitating intake meetings to vet potential new opportunities. Represent the MarComms department in selected external meetings, ensuring coordination and follow-through. - Team Support: Anticipate needs, resolve bottlenecks, and manage information flow to enable the CCO and the MarComms team to focus on high-priority work and find alignment when needed to move forward productively and efficiently. - Special Initiatives: Lead or support high-visibility projects, events, or partnerships that advance Re:wild’s storytelling and positioning and ensure consistent brand expression across platforms and partnerships. Qualifications - 7+ years of experience in creative project management, communications, marketing, or related roles. - Demonstrated ability to manage complex projects and align multiple stakeholders. - Strong organizational and problem-solving skills. - Excellent communication and writing abilities, with keen attention to detail. - Experience working in mission-driven organizations or global campaigns is highly desirable. - Comfort working in a fast-paced and dynamic environment, with the ability to adapt quickly and manage competing priorities. - A collaborative spirit, with humility, creativity, and passion for Re:wild’s mission to protect and restore the wild. - Experience with media production preferred. Requirements - This is a full-time, exempt position. - Projected salary range of $75,000-90,000, with the final determination to be made commensurate with the candidate’s experience. Benefits - Re:wild provides medical, dental, vision, short- and long-term disability, and life insurance, with Re:wild covering between 65% and 100% of premiums, depending on plan and dependent coverage. - Re:wild also offers a 403b retirement plan with up to 3% match after a year of employment. - Re:wild observes 16 paid holidays each calendar year. - Full-time employees can also accrue the following annually: up to 15 days of vacation leave, 12 days of illness leave, and 2 volunteer days.

• Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms • Develop strategies to scale campaigns and maximize ROAS • Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics • Run A/B tests across creatives, audiences, and landing pages • Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video) • Analyze campaign data using tools like Google Analytics and ad platforms • Provide clear, data-driven insights and recommendations to improve performance • Stay updated on platform changes, trends, and new opportunities • Monitor competitors and identify new strategies to stay competitive