Role Description The Marketing Director, Post-Professional owns the end-to-end marketing strategy and performance for EIM’s Post-Professional business, including continuing education (CE), programs, and related offerings. This role is accountable for driving awareness, demand, conversion, and revenue growth through integrated marketing efforts aligned to business goals. The Marketing Director partners closely with Business Development, Program Leadership, Admissions, Events, and Marketing teams to optimize lead quality, conversion, and customer experience. This role serves as the subject matter expert on Post-Professional products and audiences, balancing strategic leadership with hands-on oversight in a lean, growth-oriented environment. Responsibilities - Marketing Strategy & Performance Ownership - Develop and execute comprehensive marketing strategy for the Post-Professional business - Own performance goals, KPIs, reporting, and optimization across all marketing efforts - Identify opportunities to improve awareness, demand, conversion, and revenue performance - Deliver regular performance reporting and insights to leadership - Demand Generation & Digital Marketing Oversight - Oversee digital marketing efforts across channels to maximize return on investment - Implement, monitor, and optimize campaigns to improve lead quality and conversion - Partner cross-functionally to improve lead response rates, pipeline performance, and outcomes - Use data and insights to inform prioritization and investment decisions - Website & Digital Experience Leadership - Own Post-Professional website strategy, updates, optimizations, and performance monitoring - Lead the relationship with website support vendors to execute web-based initiatives - Ensure testing, quality assurance, and performance validation prior to live releases - Monitor site performance and flag critical issues or opportunities for improvement - Cross-Functional Collaboration & Revenue Enablement - Partner closely with Business Development leadership to support sales strategy and pipeline growth - Collaborate on messaging, positioning, and conversion strategies across programs and CE offerings - Work with Program and Faculty Experience (FX) leaders to maintain deep product knowledge - Ensure marketing efforts align with business priorities and sales motions - Events & Partnerships Support - Collaborate with the Event Marketing Manager to support conference and event strategy - Establish performance goals for Post-Professional events and conferences - Attend and support priority conferences and events to maximize lead generation and attendee experience - Contribute to cross-promotion and partnership strategies that extend reach and impact - Team Leadership & Budget Management - Lead, mentor, and develop a small team of Post-Professional marketing staff - Manage departmental budgets and ensure accuracy of P&L reporting - Prioritize resources to balance growth initiatives with operational excellence Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience - 7+ years of marketing experience, with senior responsibility for strategy and performance - Experience driving demand generation, digital marketing, and conversion optimization - Strong analytical skills with experience owning KPIs, reporting, and performance outcomes - Proven ability to collaborate cross-functionally with sales, operations, and leadership teams - Experience managing websites and working with external web or technology partners - Experience leading and developing small teams - Strong communication, organizational, and leadership skills - Willingness to travel occasionally for conferences and events Company Description Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at careers@goconfluent.com.

Role Description We are seeking a highly motivated and strategic Project Manager, Marketing & Communications , to ensure programmatic and operational efficiencies across the Communications and Marketing teams and beyond. This role will play a critical part in ensuring alignment across teams and driving execution on our most important communications initiatives to scale impact. The Project Manager, Marketing & Communications , will act as the operational leader and organizational integrator, helping the Marketing & Communications (MarComms) team operate at peak effectiveness. They will support the CCO in ensuring efficiencies across a dynamic and fast-moving team that works across media, campaigns, content production (including the production of assets from the field), and partnerships. Responsibilities - Agile Project Management & Execution: Support critical cross-functional projects from concept through execution, liaising closely across the MarComms team and contractors, ensuring focus, clarity on deliverables, and follow-through. - Process Innovation: Support and refine systems and processes that help the MarComms team run smoothly by streamlining workflows, using data to suggest process improvements that improve efficiency. Support department operations, workflows, and internal communications. - Vendor Ownership: Oversee systems for contracting vendors, tracking deliverables, and ensuring timely completion of high-priority initiatives, including the production of video and photo assets in remote and often challenging environments. - Cross-functional Bridge: Ensure alignment across campaigns, media, and digital platforms straddling marketing, communications, and other departments within the organization, as well as fiscally sponsored programs that fall under marketing and communications. - Stakeholder Engagement: Liaise with external partners as needed, facilitating intake meetings to vet potential new opportunities. Represent the MarComms department in selected external meetings, ensuring coordination and follow-through. - Team Support: Anticipate needs, resolve bottlenecks, and manage information flow to enable the CCO and the MarComms team to focus on high-priority work and find alignment when needed to move forward productively and efficiently. - Special Initiatives: Lead or support high-visibility projects, events, or partnerships that advance Re:wild’s storytelling and positioning and ensure consistent brand expression across platforms and partnerships. Qualifications - 7+ years of experience in creative project management, communications, marketing, or related roles. - Demonstrated ability to manage complex projects and align multiple stakeholders. - Strong organizational and problem-solving skills. - Excellent communication and writing abilities, with keen attention to detail. - Experience working in mission-driven organizations or global campaigns is highly desirable. - Comfort working in a fast-paced and dynamic environment, with the ability to adapt quickly and manage competing priorities. - A collaborative spirit, with humility, creativity, and passion for Re:wild’s mission to protect and restore the wild. - Experience with media production preferred. Requirements - This is a full-time, exempt position. - Projected salary range of $75,000-90,000, with the final determination to be made commensurate with the candidate’s experience. Benefits - Re:wild provides medical, dental, vision, short- and long-term disability, and life insurance, with Re:wild covering between 65% and 100% of premiums, depending on plan and dependent coverage. - Re:wild also offers a 403b retirement plan with up to 3% match after a year of employment. - Re:wild observes 16 paid holidays each calendar year. - Full-time employees can also accrue the following annually: up to 15 days of vacation leave, 12 days of illness leave, and 2 volunteer days.

• Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms • Develop strategies to scale campaigns and maximize ROAS • Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics • Run A/B tests across creatives, audiences, and landing pages • Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video) • Analyze campaign data using tools like Google Analytics and ad platforms • Provide clear, data-driven insights and recommendations to improve performance • Stay updated on platform changes, trends, and new opportunities • Monitor competitors and identify new strategies to stay competitive

Title: Lifecycle Marketing Manager Location: San Francisco United States Job Description: About the Role: As a member of the Lifecycle Marketing team, this role will own and strategically guide lifecycle marketing programs to deliver long-term growth through high impact campaigns and journeys spanning the entire lifecycle across email, push notifications, SMS and in-app messaging. You'll plan, build, and implement scalable, predictable, and repeatable lifecycle programs that achieve growth targets while improving customer engagement. You'll work cross-functionally along with product, engineers, operations, and compliance - to improve engagement through the building out and maturing of our lifecycle marketing engine, ensuring our prospects and customers receive relevant and compelling email/push/SMS/in-app messages that drive our business forward. This is a hybrid role based in our San Francisco office two days per week. What You'll Do: - Develop and launch new lifecycle programs, optimize existing programs, and continuously iterate on our channel and testing strategies: creative, offer, cadence, audience, et al. - Manage end-to-end development and execution of data-driven initiatives, partnering with stakeholders throughout the process, including initial planning, creative development and approvals, audience development, and testing strategy - Create and manage highly-segmented customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement - Sizing, projecting, and analyzing the impact of initiatives on conversion and engagement metrics, working with analytics to establish measurement frameworks that show impact of our programs - Leverage platform capabilities, APIs, machine-learning models, and behavioral data to drive more personalized automated experiences that deliver business results and improve relevance - Identify and implement new tests and tactics, continually seeking to innovate to drive improved results - Analyze campaign results, develop benchmarks, and create and share performance updates and learnings - Establish a strong working relationship with cross-functional stakeholders in our Product, Analytics, Design, and Marketing teams What We Look For: - 5+ years experience in Lifecycle Marketing, or CRM Operations - Proven success in in creating omni-channel lifecycle strategies and executing journeys/campaigns end-to-end, centered around improving key metrics through an empathetic, customer-centric lens - Proficiency with HTML, Liquid and SQL as well as some knowledge of what can be done with webhooks, API calls (e.g. Braze's Connected Content) - Proficiency in managing/scaling messaging/CRM/marketing automation platforms, including complex workflows and audience targeting - Expertise in lifecycle channel best practices, including segmentation, deliverability, and copy and design approaches with email, push, and SMS - Strong email-specific subject matter expertise, including ISP feedback loops, whitelists, and IP reputation, opt-in rules and CAN-SPAM law - High technical competence around data, including SQL, scripting, event schemas (e.g. JSON), etc. - Robust analytical skills w/ fluency in tools like Excel, Tableau, and Heap - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action - Bias toward action and entrepreneurial, with ability to form hypotheses and test quickly, synthesize learnings, productionalize wins, and pivot strategies when called for - Ability to work independently with minimal guidance, while also able to build strong internal relationships and consensus on initiatives - Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere - Strong copywriting and editing experience with the ability to adapt to different tones of voice What We Offer You: - Competitive salary - 100% paid coverage of medical, dental and vision insurance - Unlimited vacation - Learning stipend for personal growth and development - Paid parental leave - Health & wellness initiatives The compensation range of this position in San Francisco, CA is USD $125,000-$170,000 annually plus benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience. #LI-Hybrid #BI-Hybrid For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.