• Own Wealthsimple's user acquisition strategy across paid channels (Meta, Google, TikTok, Apple Search Ads) • Lead and develop a team of three working across performance, creative, and in-platform execution — setting direction, removing blockers, and building systems that compound their output • This is a hands-on role. You'll be in the ad platforms daily — analyzing performance, running tests, and making optimizations yourself. We're looking for someone who enjoys the craft of execution, not just the strategy behind it. • Build and maintain a rigorous creative testing framework — establishing kill logic, CPA thresholds, and iteration velocity to consistently surface winners • Own mobile attribution infrastructure: serve as the primary decision-maker on MMP configuration, incrementality testing methodology, and resolving discrepancies between platform-reported and true performance • Design and implement UA automation — from bid management and ad pausing logic to performance reporting — to maximize output per headcount • Own full-funnel thinking beyond the ad platforms — identifying and driving conversion improvements across the onboarding journey in collaboration with product and engineering • Establish incrementality testing programs (geo lift, platform lift, holdout tests) to build conviction in channel spend beyond last-click attribution • Maintain a clear, defensible measurement framework — including a point of view on MMP vs. platform-reported discrepancies, view-through vs. click-through attribution, and enhanced matching strategies

About Mixbook Mixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one-of-a-kind stories, transforming the lives of more than 6 million people. We are the #1 rated photo book service in the US, with 43,000+ five-star reviews and a profitable, growing business. Customers love Mixbook for our powerful and intuitive editor, exceptional quality, designer-curated themes, and fanatical customer service. Founded by two UC Berkeley entrepreneurs named to Inc.’s 30 Under 30, Mixbook has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, The Washington Post, The New York Times, and more. Today, Mixbook is a global team building thoughtful, beautifully crafted products at scale - and we’re just getting started. Overview Mixbook is seeking an experienced, strategic, and highly collaborative Senior Growth Marketing Manager to own and scale our mobile app growth strategy end-to-end. This role will be the single-threaded owner of app acquisition, App Store optimization, and app-specific storefront experiences, with responsibility for driving performance across the full app funnel — from install through purchase. Reporting into the VP of Growth Marketing, this role will play a critical part in accelerating app growth by partnering closely with Product Marketing, Core Performance Marketing, Product, Creative, and Data teams. This is a highly hands-on, data-driven role focused on experimentation, optimization, and measurable impact. Location This is a remote position with quarterly travel to the San Francisco Bay Area. West Coast Working Hours. What You’ll Do - App Performance Marketing - Own and scale app acquisition across Apple Search Ads and paid social app campaigns, optimizing toward install efficiency and downstream funnel performance. - Develop and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures. - Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns. - Lead the creative testing strategy and translate performance insights into creative direction. - App Store Optimization (ASO) & Storefront Conversion - Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion rate optimization to improve discoverability, relevance, and store conversion. - Leverage existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities. - Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches. - App Store Merchandising & In-App Experiences - Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion. - Collaborate with Product Marketing to translate positioning, messaging, and seasonal narratives into effective App Store and in-app experiences. - Ensure app store assets are aligned with broader marketing initiatives while tailored to app-specific audiences and intent. - Funnel Ownership & Performance Analysis - Demonstrate a strong understanding of the app funnel from Open → Purchase, identifying drop-offs and opportunities to improve media conversion and velocity. - Use a data-first approach to analyze performance drivers and translate insights into action. - Report on app growth KPIs and test results to key stakeholders, with clear recommendations and next steps. - Cross-Functional Collaboration - Partner closely with Product Marketing, Creative, Product, Data, Lifecycle/CRM, and Core Performance teams to drive cohesive app growth initiatives. - Partner with Data and Engineering to ensure accurate app measurement and attribution, including validating AppsFlyer event setup, event naming, and data integrity across the app funnel. - Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings. - Serve as the app growth subject-matter expert and point of accountability across the organization. What You’ll Need - 7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS. - Proven experience managing Apple Search Ads, Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR). - Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation. - Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization. - Experience owning App Store Product Pages, Custom Product Pages, and In-App Events. - Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making. - Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams. - Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy. - Excellent communication and presentation skills, with the ability to clearly articulate insights and recommendations. #LI-Remote Company Mission Our mission is to empower people to be creative and connect deeply with the ones they love. Unlike many growth companies, we have invested deeply in culture. Organizational health is central to our long-term strategy - we believe that when we care for our people, they build great products, our customers feel the difference, and our business grows as a result. We want people to join us who live our values: - Courageous Care - empathy with backbone; caring enough to be clear - Craftsmanship - pride in what we build and who it’s for; ownership end-to-end - Pioneer Spirit - moving fast and thinking ahead; treating constraints as creative fuel If Mixbook resonates with you and you’re excited by the work ahead, we encourage you to apply! Mixbook is an Equal Opportunity Employer. We are committed to creating an inclusive environment and to providing equal employment opportunities to all applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law. Mixbook provides reasonable accommodations to applicants with disabilities during the recruitment process. If you require accommodation to participate in the application or interview process, please let us know by reaching out to: careers@mixbook.com.

• Design and optimize the end-to-end lead journey. • Own the performance of all lead generation campaigns. • Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS). • Analyze campaign performance to continuously improve lead quality and volume. • Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM. • Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives. • Implement systems and processes to streamline campaign planning, execution, and reporting. • Oversee the launch, management, and optimization of paid media campaigns. • Own performance dashboards across paid media, SEO, CRM, and marketing automations. • Collaborate with Sales to ensure lead quality and funnel alignment.

• Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding. • Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one. • Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch. • Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation. • Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track. • Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements. • Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action. • Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel. • Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings. • Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction. • Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions. • Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations. • Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers. • Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge. • Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel.