• Conduct keyword research, competitor analysis, and search trend analysis across multiple regions (Canada, Quebec, U.S., and Italy) • Optimize the CSN website and shop microsites using SEO best practices, including metadata, internal linking, structured content, and technical enhancements • Develop and implement scalable on-page content strategies tailored to local markets, including French-language optimization for Quebec • Execute technical SEO initiatives such as site audits, crawlability improvements, indexing, and performance optimization • Develop and manage off-page SEO strategies, including link building and backlink acquisition • Optimize and manage local listings (e.g., Google Business Profiles) to improve local search visibility • Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations • Collaborate with internal teams to support website updates, landing page optimization, and SEO best practices • Ensure SEO consistency across multiple markets, adapting strategies to regional behaviors and languages • Support and execute SEM campaigns, including Google Ads, for CSN shops across Canada • Collaborate with the marketing team on campaigns and initiatives • Maintain the CSN intranet homepage and Marketing SharePoint site • Support internal and external communications, including email campaigns • Assist with planning and execution of regional meetings and company events • Contribute ideas to improve marketing and communication strategies and processes

This is a remote role, required to work in EST hours. Who We Are Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/. Who We're Looking For The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads. Key Responsibilities - Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads - Conduct keyword research, audience segmentation, and competitive analysis - Write, test, and optimize ad copy to improve CTR and conversion rates - Manage bids, budgets, and pacing to hit performance targets - Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution - Execute A/B tests across ads, landing pages, and targeting strategies - Analyze campaign data and provide actionable insights and reporting - Collaborate with analytics, creative, and strategy teams to improve performance - Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager Qualifications - 2+ years of paid search / SEM experience - Hands-on experience with Google Ads and Microsoft Ads - Strong analytical skills and proficiency in Excel or Google Sheets - Familiarity with GA4 or similar analytics platforms - Understanding of conversion tracking and attribution basics - Detail-oriented with strong problem-solving skills - Experience in a B2B or agency environment - Google Ads certification - Exposure to landing page optimization and CRO principles Our Culture & Our Core Values Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be trusted to do their work. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results. You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows. Benefits & Perks At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis. Note: This position requires candidates to be eligible to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer. We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $65,000 - $80,000 USD.

• Develop, lead, and continuously refine a holistic SEO strategy (including both content and technical SEO) that drives qualified traffic, rankings, and pipeline. • Balance hands-on execution (keyword research, on-page optimization, technical audits, etc.) with guiding agency partners and internal teams. • Collaborate with SEO, link-building, and analytics agencies to deliver against KPIs, ensuring external efforts align with broader marketing goals. • Partner with content, product marketing, PR, and web development to create optimized assets, improve site architecture, and support launches. • Conduct audits, oversee site health, resolve crawl/indexing issues, optimize site speed, and more. • Drive keyword research, content gap analysis, and optimization strategies across product pages, blogs, glossaries, and thought-leadership. • Experiment with and implement tactics that improve visibility in AI-powered search engines and generative results. • Track performance using analytics and SEO tools, across SEMrush, Google Analytics, and more, to provide insights to leadership, and continually iterate strategy based on results. • Stay up-to-date with the latest trends and changes in B2B digital marketing, SEO, GEO and AEO. Implement best practices and innovative tactics to drive new leads and improve website and SEO performance.

• Manage and maintain the WordPress website (pages, blog posts, layouts, updates) • Create and update service pages, landing pages, and website content • Ensure the website is functioning properly across devices (desktop/mobile responsiveness) • Monitor and fix issues such as broken links, formatting errors, and performance issues • Perform on-page SEO optimization (titles, meta descriptions, headings, internal linking, etc.) • Conduct keyword research and optimization using Search Atlas • Track keyword performance and SEO improvements • Identify SEO opportunities and implement improvements proactively • Build and manage funnels, forms, and automations in Go High Level • Ensure proper lead flow from the website into the CRM • Monitor systems to ensure everything is connected and functioning correctly • Track and report on SEO performance and website updates • Identify issues and continuously improve website performance and conversions • Proactively suggest and implement improvements across systems