Marketbridge

• Serve as a subject matter expert across our solutions offerings such as database marketing, marketing campaign reporting, investigative descriptive analytics, and propensity modeling while leading and individually contributing to analysis tasks including Excel, R, SQL, Python, and SAS • Synthesize analyses, develop solutions and strategic frameworks, and conduct research to construct compelling, detailed, and actionable recommendations for our clients • Primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, and team members while maintaining client relationships across multiple key stakeholders (internal and external) • Help develop and mentor junior staff through on-the-job, project-based training

• Design polished PowerPoint presentations and proposal materials for RFPs, pitches, and client presentations. • Create visually compelling layouts for whitepapers, reports, case studies, and other thought leadership content. • Develop charts, graphs, tables, infographics, and other data visualization assets to simplify complex information. • Produce digital marketing assets for social media, email campaigns, website promotions, and other digital platforms. • Ensure all materials align with brand standards and maintain visual consistency across channels. • Collaborate with marketing, business development, and subject matter experts to translate content into engaging visual communications. • Incorporate feedback quickly and accurately while managing multiple deadlines simultaneously. • Prepare final production-ready files for digital distribution and presentation delivery. • Stay current on design trends, presentation best practices, and evolving digital formats.

• Develop and lead SEM strategy across Google Ads and other search platforms • Oversee campaign structure, scaling strategies, and ongoing optimization • Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue • Translate business goals into measurable paid search strategies and execution plans • Lead testing roadmaps including bidding strategies, audience targeting, and creative • Analyze performance data and deliver insights to stakeholders and clients • Collaborate cross-functionally with strategy, analytics, and creative teams • Ensure accurate tracking, attribution, and data integrity across campaigns • Mentor and support junior team members

• Lead day-to-day management of B2B client accounts, building strong, trusted relationships while serving as the primary point of contact and strategic partner. • Drive account strategy in partnership with senior leadership, ensuring alignment to client business objectives, demand generation goals, and measurable outcomes. • Guide the development and execution of integrated marketing programs, with a focus on account-based marketing (ABM), digital media, and full-funnel demand generation. • Partner cross-functionally with strategy, creative, media, and marketing operations teams to ensure all deliverables are insight-driven, on-brief, and aligned to performance goals. • Translate client objectives into clear, actionable briefs, providing strategic direction that enables high-quality, effective work across channels. • Synthesize client feedback and performance data into actionable recommendations, ensuring continuous optimization and program success. • Proactively identify opportunities for account growth, improved performance, and expanded scope of work. • Oversee account financials, including scoping, forecasting, utilization, and profitability, ensuring efficient delivery and adherence to budget. • Maintain strong project governance, ensuring timelines, deliverables, and internal workflows are managed effectively.

• Develop and extend the firm-wide ontology, defining entity types, properties, and relationships that represent how Marketbridge delivers value across practice areas, so AI systems can reason over that structure rather than rely on keyword retrieval alone. • Author and refine skill definitions for the AI context layer, establishing the schema that anchors each capability to the right practice domain and engagement type, and building the metadata framework that governs how context flows between agents and tools. • Work directly with Practice AI Leads to validate that the ontology reflects how work is actually structured and delivered across the firm, identifying gaps between documented methodology and operating reality and closing them through iterative revision. • Work with the global AI product lead to define how institutional expertise, client context, and delivery frameworks should interconnect across the firm, contributing to a knowledge architecture that enables intelligence to move across practices and geographies rather than remain siloed within individual teams. • Design an iterative ontology management approach structure based on validation findings, refining entity relationships, resolving classification conflicts, and improving retrieval performance across the AI context layer. • Work with the engineering team to research architectural decisions, governance model, and ontology maintenance standards to ensure the context layer remains accurate, auditable, and extensible as the platform evolves, and the firm grows.

• Serve as a subject matter expert across our solutions offerings such as database marketing, marketing campaign reporting, investigative descriptive analytics, and propensity modeling while leading and individually contributing to analysis tasks including Excel, R, SQL, Python, and SAS. • Synthesize analyses, develop solutions and strategic frameworks, and conduct research to construct compelling, detailed, and actionable recommendations for our clients. • Primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, and team members while maintaining client relationships across multiple key stakeholders (internal and external). • Help develop and mentor junior staff through on-the-job, project-based training.

This is a remote role, required to work in EST hours. Who We Are Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/. Who We're Looking For The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads. Key Responsibilities - Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads - Conduct keyword research, audience segmentation, and competitive analysis - Write, test, and optimize ad copy to improve CTR and conversion rates - Manage bids, budgets, and pacing to hit performance targets - Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution - Execute A/B tests across ads, landing pages, and targeting strategies - Analyze campaign data and provide actionable insights and reporting - Collaborate with analytics, creative, and strategy teams to improve performance - Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager Qualifications - 2+ years of paid search / SEM experience - Hands-on experience with Google Ads and Microsoft Ads - Strong analytical skills and proficiency in Excel or Google Sheets - Familiarity with GA4 or similar analytics platforms - Understanding of conversion tracking and attribution basics - Detail-oriented with strong problem-solving skills - Experience in a B2B or agency environment - Google Ads certification - Exposure to landing page optimization and CRO principles Our Culture & Our Core Values Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be trusted to do their work. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results. You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows. Benefits & Perks At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis. Note: This position requires candidates to be eligible to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer. We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $65,000 - $80,000 USD.

• Develop and lead SEM strategy across Google Ads and other search platforms • Oversee campaign structure, scaling strategies, and ongoing optimization • Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue • Translate business goals into measurable paid search strategies and execution plans • Lead testing roadmaps including bidding strategies, audience targeting, and creative • Analyze performance data and deliver insights to stakeholders and clients • Collaborate cross-functionally with strategy, analytics, and creative teams • Ensure accurate tracking, attribution, and data integrity across campaigns • Mentor and support junior team members

This is a remote role, required to work in EST hours. Who We Are Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/. Who We're Looking For The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads. Key Responsibilities - Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads - Conduct keyword research, audience segmentation, and competitive analysis - Write, test, and optimize ad copy to improve CTR and conversion rates - Manage bids, budgets, and pacing to hit performance targets - Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution - Execute A/B tests across ads, landing pages, and targeting strategies - Analyze campaign data and provide actionable insights and reporting - Collaborate with analytics, creative, and strategy teams to improve performance - Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager Qualifications - 2+ years of paid search / SEM experience - Hands-on experience with Google Ads and Microsoft Ads - Strong analytical skills and proficiency in Excel or Google Sheets - Familiarity with GA4 or similar analytics platforms - Understanding of conversion tracking and attribution basics - Detail-oriented with strong problem-solving skills - Experience in a B2B or agency environment - Google Ads certification - Exposure to landing page optimization and CRO principles Our Culture & Our Core Values Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be trusted to do their work. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results. You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows. Benefits & Perks At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis. Note: This position requires candidates to be eligible to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer. We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $65,000 - $80,000 USD.

• Support the execution of PR programs aligned to client business objectives • Assist in media relations efforts, including building media lists, monitoring coverage, and supporting outreach • Draft and edit press materials such as press releases, media pitches, blog posts, and social content • Conduct research to inform media strategies, industry trends, and client opportunities • Track, analyze, and report on media coverage and campaign performance • Maintain strong organization across accounts, including timelines, deliverables, and internal coordination • Collaborate with internal teams to support integrated marketing and communications initiatives • Provide day-to-day client support, ensuring responsiveness and attention to detail in all communications