Role Description Minty is seeking a Senior Marketing Manager to lead brand, demand generation, and events strategy during a period of rapid growth. Reporting to the CMO, this role will drive integrated marketing initiatives across both shopper and e-commerce brand audiences — building awareness, generating demand, and scaling growth. This is a hands-on leadership role overseeing key marketing channels and a small team, with responsibility for executing high-impact campaigns across digital, events, and media. Qualifications - Bachelor’s degree in Marketing, Business, or related field - 5+ years of experience in marketing across B2B and/or consumer environments - Hands-on experience executing campaigns, events, and demand generation programs with measurable results - Proficiency with marketing automation, AI tools, and CRM platforms (e.g., HubSpot) - Strong project management skills with the ability to manage multiple initiatives simultaneously - Excellent written and verbal communication skills Requirements - Data-driven mindset with experience analyzing campaign performance and ROI - Experience supporting integrated marketing programs across multiple channels - Ability to move quickly, adapt to changing priorities, and execute in a fast-paced environment - Detail-oriented with a strong bias toward action and follow-through Benefits - Great benefits - medical, dental, vision and more - Flexible vacation designed to enable you to be your best - 401K plan with company match - Apple products provided to set up your home office - Peer-to-peer micro bonus environment powered by Bonusly - Performance appraisal & recognition system powered by 15Five - Home internet reimbursement

• Identify and submit speakership applications for MeanPug founders at major legal marketing conferences • Pitch and secure podcast appearances on high-profile legal industry shows • Pursue placement opportunities in prestigious legal and marketing publications • Manage our relationships with external publications we contribute to: including Attorney at Law, Forbes, 50Pros, GLM, CallRail, and others; ensuring we're publishing consistently and strategically • Research and submit for industry awards based on client work and agency achievements • Own and maintain MeanPug's work portfolio: keeping it current, compelling, and representative of our best work • Ensure all off-site portfolio listings and agency profiles (Clutch, UpCity, etc.) are accurate, complete, and positioned well • Coordinate with an external agency to support the build-out of the new MeanPug website • Revive and run our monthly newsletter: owning the editorial calendar, content, and distribution • Contribute to MeanPug's organic social presence, including proactive engagement (commenting, sharing, participating in conversations) across LinkedIn and other relevant platforms • Own client gifting and relationship touch-points: sourcing and sending thoughtful gifts at the right moments • Develop and execute a strategy for generating client reviews and testimonials across key platforms • Partner with account and strategy teams to keep a pulse on client happiness and surface opportunities to deepen relationships

We're looking for a Brand Manager to own and elevate MeanPug's presence in the legal marketing world. This is an internal-facing role; you're not managing client brands, you're managing ours. That means keeping our portfolio sharp, getting our founders in front of the right rooms and audiences, building relationships with key publications, and making sure our reputation matches the quality of work we actually do. This is a highly cross-functional role that sits at the intersection of PR, content, social, and client experience. You'll need to be organized, proactive, and comfortable juggling a wide range of initiatives simultaneously; from award submissions to newsletter copy to gift logistics. What you'll do - Identify and submit speakership applications for MeanPug founders at major legal marketing conferences - Pitch and secure podcast appearances on high-profile legal industry shows - Pursue placement opportunities in prestigious legal and marketing publications - Manage our relationships with external publications we contribute to: including Attorney at Law, Forbes, 50Pros, GLM, CallRail, and others; ensuring we're publishing consistently and strategically - Research and submit for industry awards based on client work and agency achievements Portfolio & brand presence - Own and maintain MeanPug's work portfolio: keeping it current, compelling, and representative of our best work - Ensure all off-site portfolio listings and agency profiles (Clutch, UpCity, etc.) are accurate, complete, and positioned well - Coordinate with an external agency to support the build-out of the new MeanPug website Content & social - Revive and run our monthly newsletter: owning the editorial calendar, content, and distribution - Contribute to MeanPug's organic social presence, including proactive engagement (commenting, sharing, participating in conversations) across LinkedIn and other relevant platforms Client experience - Own client gifting and relationship touch-points: sourcing and sending thoughtful gifts at the right moments - Develop and execute a strategy for generating client reviews and testimonials across key platforms - Partner with account and strategy teams to keep a pulse on client happiness and surface opportunities to deepen relationships

• Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels. • Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale. • Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints. • Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization. • Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making. • Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations. • Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives. • Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels. • Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences. • Other responsibilities as assigned.