TL;DR We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals. Why deepset At deepset, we’re making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our enterprise platform helps teams scale across use cases, users, and environments. We’re remote-first, flexible, and built on trust and ownership. You’ll work alongside strong technical talent, take on meaningful challenges, and help turn complex AI into solutions that are practical, reliable, and ready for the real world. What you will do - Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue. - Systems builder. You build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform - High-tempo experimentation & high visibility. You methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't - Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals. Requirements - 3+ years in data-driven, AI B2B , deep tech, or developer tools marketing - Proven track record running full-funnel demand with measurable pipeline impact - Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack) - You think in hypotheses and have the analytics chops to iterate and prove value - Deep understanding of what resonates with technical audiences and business buyers - Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, Salesforce, intent analytics (Reo.dev, community analytics) - Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization Nice to have - German language skills - Open-source community experience - LLM / AI product marketing background - Early-stage or high-growth startup experience Benefits - Remote-first setup with flexible hours & tech of your choice - 30 days vacation + extra days for family sick leave - Competitive salary & stock options for every team member - Monthly sports & mental health support allowance with Oliva - Annual learning & development budget - Monthly team socials & in-person meetups - Dog-friendly Berlin HQ

TL;DR We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals. Why deepset At deepset, we’re making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our enterprise platform helps teams scale across use cases, users, and environments. We’re remote-first, flexible, and built on trust and ownership. You’ll work alongside strong technical talent, take on meaningful challenges, and help turn complex AI into solutions that are practical, reliable, and ready for the real world. What you will do - Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue. - Systems builder. You build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform - High-tempo experimentation & high visibility. You methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't - Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals. Requirements - 3+ years in data-driven, AI B2B , deep tech, or developer tools marketing - Proven track record running full-funnel demand with measurable pipeline impact - Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack) - You think in hypotheses and have the analytics chops to iterate and prove value - Deep understanding of what resonates with technical audiences and business buyers - Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, Salesforce, intent analytics (Reo.dev, community analytics) - Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization Nice to have - German language skills - Open-source community experience - LLM / AI product marketing background - Early-stage or high-growth startup experience Benefits - Remote-first setup with flexible hours & tech of your choice - 30 days vacation + extra days for family sick leave - Competitive salary & stock options for every team member - Monthly sports & mental health support allowance with Oliva - Annual learning & development budget - Monthly team socials & in-person meetups - Dog-friendly Berlin HQ

• Scaling and optimizing programmatic and display campaigns across DV360, Amazon Ads, and Criteo to drive top of the funnel awareness and conversions. • Sourcing and negotiating exclusive inventory deals (PMPs, Programmatic Guaranteed, Private Deals with our partners) for premium ad placements. • Executing and managing CTV campaigns, setting up tracking frameworks to measure the true downstream effect of CTV. • Planning and executing Brand Lift Studies in DemandGen, alongside complex A/B and uplift tests to measure true incremental impact. • Designing and optimizing cross-channel user journeys, leveraging Campaign Manager 360 for tracking, frequency management, and attribution. • Diving deep into raw analytics (including CM360 path to conversion): uncovering hidden patterns, identifying growth opportunities, building hypotheses, and defending them to the team. • Managing creatives and collaborating closely with our in-house motion designers and analytics teams to adapt strategies for display, rich media, and CTV formats. • Taking ownership of ad budgets and allocating them strictly based on data-driven models and full-funnel goals.

ABOUT KOLSQUARE ------------------------------ Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances. Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube. In 2024, Kolsquare joined the team.blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth. KOLSQUARE MISSION ------------------------------ Kolsquare is a Benefit Company, certified B-Corp in 2024. Kolsquare exists to help you reach your greatest potential. And positively impact the world. Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing. KOLSQUARE CULTURE & VALUES ------------------------------ - Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results. 📌 More info about culture here in our Culture Book. YOUR ROLE ------------------------------ As Growth Marketing Manager at Kolsquare, your role sits at the intersection of acquisition execution and performance intelligence. You will drive demand across paid and owned channels while owning the analytical layer that tells us what's working, where leads are lost, and where to invest next. Concretely, this means designing, executing, and optimising our demand-capture strategy across all acquisition channels while maintaining the full-funnel visibility that ensures every marketing investment decision is grounded in data. YOUR SCOPE Reporting directly to the Head of Growth & Digital Marketing, you will lead Kolsquare’s global acquisition initiatives and full-funnel analytics across all markets and audiences. Your scope covers all demand-capture activities across paid and owned acquisition channels — including paid social, paid search, and emerging platforms — designing the conversion paths, lead-capture mechanics, and campaign structures that turn interest into qualified leads. You will also own the full-funnel performance and attribution layer to assess channel effectiveness. Through performance dashboards, attribution analysis, and deep-funnel diagnostics, you will identify channel contributions, conversion opportunities, and drop-offs that impact pipeline generation and provide insights that guide marketing investment decisions. Working closely with your Growth & Digital team peers, Product Marketing, Content, and Field Marketing teams, you will ensure that campaigns are supported by strong landing pages, effective follow-up journeys, consistent tracking frameworks, and clear attribution models. YOUR MAIN RESPONSIBILITIES - Demand-capture strategy & channel management - Define and continuously refine Kolsquare’s demand-capture strategy to efficiently convert audience interest into qualified leads. - Design the lead capture mechanics that support acquisition efforts: campaign entry points, landing page structure, forms, calls-to-action, and conversion paths. - Collaborate with Product Marketing, Content, and Website teams to align offers, messaging, and conversion journeys with campaign objectives. - Work closely with Sales and Lifecycle Marketing to ensure lead capture initiatives generate qualified prospects that can effectively progress through the funnel. - Paid media execution & optimisation - Plan, launch, and manage acquisition campaigns across multiple platforms and markets. - Run structured experiments on audiences, creatives, landing pages, and bidding strategies to continuously improve performance. - Monitor campaign performance and adjust targeting, budgets, and formats accordingly. - Identify opportunities to expand into new channels, formats, or growth experiments. - Tracking & measurement - Work closely with Growth Operations to maintain reliable tracking and attribution between marketing platforms and the CRM. - Implement and maintain consistent campaign naming, tagging, and tracking practices across all acquisition channels. - Ensure campaign data is accurately captured across analytics, marketing, and CRM systems. - Contribute to the evolution of the team's attribution models and measurement frameworks. - Business intelligence & performance analysis - Build and maintain dashboards that provide clear visibility on acquisition performance, lead quality, pipeline contribution, and revenue impact — across channels, campaigns, and markets. - Monitor performance trends across channels and initiatives, identifying anomalies, drop-offs, and friction points affecting lead generation and conversion. - Analyse how different campaigns — such as downloadable assets and webinars — contribute to pipeline generation, identifying which formats and topics drive the strongest engagement and qualified opportunities. - Turn analytical findings into actionable recommendations that inform channel strategy, campaign priorities, and marketing investment decisions. - Share performance insights and learnings with the wider Marketing team to help guide campaign planning, content priorities, and continuous optimisation. YOUR PROFILE ------------------------------ Must-haves 🫵 - 4–6 years of experience in a Growth role focused on customer acquisition and demand generation, in a B2B SaaS or MarTech environment with international scope. - Proven expertise in planning and managing paid acquisition campaigns across multiple platforms (LinkedIn Ads, Google Ads, Meta), with a track record of driving qualified pipeline, not just lead volume. - Strong background in full-funnel performance measurement: you're comfortable owning dashboards, building attribution models, and connecting campaign activity to pipeline and revenue outcomes. - Proficiency in A/B testing and campaign experimentation — on audiences, creatives, landing pages, and bidding strategies — using structured insights to continuously optimise conversion rates and ROAS. - Solid understanding of demand capture mechanics: landing page strategy, lead form optimisation, and conversion path structuring. - Analytical mindset with the ability to go beyond surface metrics. You can diagnose funnel drop-offs, identify channel inefficiencies, and turn complex data into clear, actionable recommendations for non-technical stakeholders. - Fluent in English and at least one other Kolsquare language (French, German, Spanish, or Italian; every other language is a plus). - A team player who thrives in a collaborative, international environment. - Agile and flexible, able to react quickly and travel occasionally within Europe. - Curious, proactive, and accountable, with a hands-on mindset and strong ownership of results. Nice-to-haves ✌️ - Experience using AI tools for ad copy personalisation, testing, or reporting automation. - Familiarity with influencer marketing, creator economy platforms, or social commerce — a genuine plus given Kolsquare's market positioning. - Exposure to account-based marketing (ABM) approaches and the ability to align acquisition tactics with target account strategies. WHAT WE OFFER? ------------------------------ - You can be based anywhere in Europe. - Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide. - Quarterly highlights in person to get together with other Kolsquarians for great team-building events. - A package linked to the market that will not be based on your location. - The stability and resources of a profitable group, with the agility of a scale-up. - Continuous training opportunities and career development support. THE RECRUITMENT PROCESS ------------------------------ - Intro call with the recruiting agency - First interview with the hiring manager, Caroline, our Head of Growth & Digital - Deep-dive interview with the hiring manager, Caroline. - Business Case with Caroline, and a peer - Interview with Peggy, our CMO - Final interview with Quentin, our CEO - Reference checks