• Scaling and optimizing programmatic and display campaigns across DV360, Amazon Ads, and Criteo to drive top of the funnel awareness and conversions. • Sourcing and negotiating exclusive inventory deals (PMPs, Programmatic Guaranteed, Private Deals with our partners) for premium ad placements. • Executing and managing CTV campaigns, setting up tracking frameworks to measure the true downstream effect of CTV. • Planning and executing Brand Lift Studies in DemandGen, alongside complex A/B and uplift tests to measure true incremental impact. • Designing and optimizing cross-channel user journeys, leveraging Campaign Manager 360 for tracking, frequency management, and attribution. • Diving deep into raw analytics (including CM360 path to conversion): uncovering hidden patterns, identifying growth opportunities, building hypotheses, and defending them to the team. • Managing creatives and collaborating closely with our in-house motion designers and analytics teams to adapt strategies for display, rich media, and CTV formats. • Taking ownership of ad budgets and allocating them strictly based on data-driven models and full-funnel goals.

ABOUT KOLSQUARE ------------------------------ Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances. Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube. In 2024, Kolsquare joined the team.blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth. KOLSQUARE MISSION ------------------------------ Kolsquare is a Benefit Company, certified B-Corp in 2024. Kolsquare exists to help you reach your greatest potential. And positively impact the world. Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing. KOLSQUARE CULTURE & VALUES ------------------------------ - Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results. 📌 More info about culture here in our Culture Book. YOUR ROLE ------------------------------ As Growth Marketing Manager at Kolsquare, your role sits at the intersection of acquisition execution and performance intelligence. You will drive demand across paid and owned channels while owning the analytical layer that tells us what's working, where leads are lost, and where to invest next. Concretely, this means designing, executing, and optimising our demand-capture strategy across all acquisition channels while maintaining the full-funnel visibility that ensures every marketing investment decision is grounded in data. YOUR SCOPE Reporting directly to the Head of Growth & Digital Marketing, you will lead Kolsquare’s global acquisition initiatives and full-funnel analytics across all markets and audiences. Your scope covers all demand-capture activities across paid and owned acquisition channels — including paid social, paid search, and emerging platforms — designing the conversion paths, lead-capture mechanics, and campaign structures that turn interest into qualified leads. You will also own the full-funnel performance and attribution layer to assess channel effectiveness. Through performance dashboards, attribution analysis, and deep-funnel diagnostics, you will identify channel contributions, conversion opportunities, and drop-offs that impact pipeline generation and provide insights that guide marketing investment decisions. Working closely with your Growth & Digital team peers, Product Marketing, Content, and Field Marketing teams, you will ensure that campaigns are supported by strong landing pages, effective follow-up journeys, consistent tracking frameworks, and clear attribution models. YOUR MAIN RESPONSIBILITIES - Demand-capture strategy & channel management - Define and continuously refine Kolsquare’s demand-capture strategy to efficiently convert audience interest into qualified leads. - Design the lead capture mechanics that support acquisition efforts: campaign entry points, landing page structure, forms, calls-to-action, and conversion paths. - Collaborate with Product Marketing, Content, and Website teams to align offers, messaging, and conversion journeys with campaign objectives. - Work closely with Sales and Lifecycle Marketing to ensure lead capture initiatives generate qualified prospects that can effectively progress through the funnel. - Paid media execution & optimisation - Plan, launch, and manage acquisition campaigns across multiple platforms and markets. - Run structured experiments on audiences, creatives, landing pages, and bidding strategies to continuously improve performance. - Monitor campaign performance and adjust targeting, budgets, and formats accordingly. - Identify opportunities to expand into new channels, formats, or growth experiments. - Tracking & measurement - Work closely with Growth Operations to maintain reliable tracking and attribution between marketing platforms and the CRM. - Implement and maintain consistent campaign naming, tagging, and tracking practices across all acquisition channels. - Ensure campaign data is accurately captured across analytics, marketing, and CRM systems. - Contribute to the evolution of the team's attribution models and measurement frameworks. - Business intelligence & performance analysis - Build and maintain dashboards that provide clear visibility on acquisition performance, lead quality, pipeline contribution, and revenue impact — across channels, campaigns, and markets. - Monitor performance trends across channels and initiatives, identifying anomalies, drop-offs, and friction points affecting lead generation and conversion. - Analyse how different campaigns — such as downloadable assets and webinars — contribute to pipeline generation, identifying which formats and topics drive the strongest engagement and qualified opportunities. - Turn analytical findings into actionable recommendations that inform channel strategy, campaign priorities, and marketing investment decisions. - Share performance insights and learnings with the wider Marketing team to help guide campaign planning, content priorities, and continuous optimisation. YOUR PROFILE ------------------------------ Must-haves 🫵 - 4–6 years of experience in a Growth role focused on customer acquisition and demand generation, in a B2B SaaS or MarTech environment with international scope. - Proven expertise in planning and managing paid acquisition campaigns across multiple platforms (LinkedIn Ads, Google Ads, Meta), with a track record of driving qualified pipeline, not just lead volume. - Strong background in full-funnel performance measurement: you're comfortable owning dashboards, building attribution models, and connecting campaign activity to pipeline and revenue outcomes. - Proficiency in A/B testing and campaign experimentation — on audiences, creatives, landing pages, and bidding strategies — using structured insights to continuously optimise conversion rates and ROAS. - Solid understanding of demand capture mechanics: landing page strategy, lead form optimisation, and conversion path structuring. - Analytical mindset with the ability to go beyond surface metrics. You can diagnose funnel drop-offs, identify channel inefficiencies, and turn complex data into clear, actionable recommendations for non-technical stakeholders. - Fluent in English and at least one other Kolsquare language (French, German, Spanish, or Italian; every other language is a plus). - A team player who thrives in a collaborative, international environment. - Agile and flexible, able to react quickly and travel occasionally within Europe. - Curious, proactive, and accountable, with a hands-on mindset and strong ownership of results. Nice-to-haves ✌️ - Experience using AI tools for ad copy personalisation, testing, or reporting automation. - Familiarity with influencer marketing, creator economy platforms, or social commerce — a genuine plus given Kolsquare's market positioning. - Exposure to account-based marketing (ABM) approaches and the ability to align acquisition tactics with target account strategies. WHAT WE OFFER? ------------------------------ - You can be based anywhere in Europe. - Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide. - Quarterly highlights in person to get together with other Kolsquarians for great team-building events. - A package linked to the market that will not be based on your location. - The stability and resources of a profitable group, with the agility of a scale-up. - Continuous training opportunities and career development support. THE RECRUITMENT PROCESS ------------------------------ - Intro call with the recruiting agency - First interview with the hiring manager, Caroline, our Head of Growth & Digital - Deep-dive interview with the hiring manager, Caroline. - Business Case with Caroline, and a peer - Interview with Peggy, our CMO - Final interview with Quentin, our CEO - Reference checks

• Campaign Management: Launch, manage, and optimize user acquisition campaigns across major mobile channels, including Google UAC, Apple Search Ads, Facebook, and various in-app networks. • Unit Economics: Take ownership of app unit economics. Analyze key metrics, calculate, and continuously optimize LTV, CAC, and user retention indicators. • Budgeting & Strategy: Distribute and manage user acquisition budgets effectively relative to revenue goals. • Experimentation: Conduct rigorous A/B testing on creatives, targeting parameters, and bidding strategies to maximize campaign efficiency and lower acquisition costs. • Creative Development: Test and iterate creatives based on performance data, collaborating closely with design teams to produce high-converting assets. • Performance Monitoring & Reporting: Monitor daily campaign performance against key KPIs. Prepare regular reports and conduct in-depth research jointly with data analysts. • Market Analysis: Analyze competitors to understand market dynamics and proactively identify opportunities to improve campaign efficiency and app conversion rates. • Vendor Management: Control and oversee the performance of external agencies and third-party vendors.

Business Development Consultant, Planner Growth (Remote) At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives. Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us. The Business Development Consultant, Planner Growth is focused on attracting and engaging top financial planning talent into Edelman Financial Engines (EFE). This individual will act as a brand ambassador in the wealth management industry, positioning EFE as a premier “hire-to-retire” destination for financial planners. Blending business development, relationship management, and recruiting, this role is responsible for proactively sourcing, cultivating, and converting experienced planners by shaping articulating EFE’s long-term planner value proposition. Responsibilities: Talent Origination & Business Development • Identify, target, and proactively engage high-quality financial planners across the wealth management industry • Build and maintain a robust pipeline of passive and active candidates through outbound outreach, networking, and market mapping • Develop strategic sourcing plans aligned to hiring priorities and market trends Planner Value Proposition Positioning • Clearly articulate EFE’s “hire-to-retire” value proposition, including career growth, client access, compensation, and stability • Position EFE as a differentiated destination for planners seeking long-term career development and client impact • Tailor messaging to resonate with planners at various career stages (early, mid, senior) Relationship Management • Establish and nurture long-term relationships with financial planners, acting as a trusted industry contact • Maintain ongoing engagement with prospects, even when immediate opportunities are not available • Partner closely with internal stakeholders to align talent needs and messaging Market Intelligence • Stay informed on industry trends, competitor talent strategies, and compensation benchmarks within wealth management • Provide insights to leadership on talent availability, competitor positioning, and candidate sentiment Pipeline Conversion • Drive candidate engagement through the recruiting funnel in partnership with key EFE stakeholders • Ensure a high-quality candidate experience from initial outreach through offer stage • Track and report on pipeline activity, conversion rates, and sourcing effectiveness Requirements: • 3-7 years of experience in business development, recruiting, or relationship management within financial services or wealth management • Strong understanding of the financial planning ecosystem (RIA, wirehouse, broker-dealer models) • Proven ability to engage and influence passive talent through consultative outreach • Excellent communication and storytelling skills, with the ability to position a compelling career narrative • Highly proactive, with a hunter mindset and strong pipeline discipline • Ability to operate in a fast-paced, metrics-driven environment Key Competencies: • Strategic sourcing & prospecting • Influencing & relationship-building • Market storytelling & employer branding • Resilience and persistence • Collaboration and stakeholder alignment Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $106,800 to $150,000. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions. Your recruiter can share more about the specific benefits eligible for this role during the hiring process. About Edelman Financial Engines Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Recognized by Barron’s as a top RIA firm for eight years in a row (awarded each September (2018-2025) based on prior 12-month data through June 30)1, we support more than 1.27 million clients across 140+ offices nationwide and manage over $324 billion in assets 2. Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves. For more information, please visit EdelmanFinancialEngines.com. © 2026 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Certain services provided on an educational and guidance basis only. Results are not guaranteed. For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully. Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status. Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or efetalentacquisition@edelmanfinancialengines.com. 1 The Barron’s Top 100 RIA Firms list, an annual ranking of independent advisory firms, is based on qualitative and quantitative criteria. Firms elect to participate but do not pay to be included in the ranking. The 2018 ranking refers to Edelman Financial Services, LLC, which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey, FEA received a precombination ranking of 12th.  2 Edelman Financial Engines data, as of September 30, 2025.