• This role is responsible for developing – and telling – a story about an organization’s capabilities with regard to a healthcare market focusing on payors and providers. • You’ll plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand. • You will have a keen understanding of each solution portfolio, buying offices/ buyer journeys, as well as flagship clients. • Leverage this knowledge to identify new market opportunities (white space, cross sells, etc.) and work with broader marketing team to drive growth. • Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, and competitive positioning) to equip sales teams to close deals, support successful solution launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.) • Deep Solution Expertise: foster a meaningful relationship with delivery leadership, maintain a deep understanding of our current services and solution offerings and plans, lead the creation, design, and enablement of our demos, and ensure that all PMM work is guided with intimate knowledge of our solutions. • Marketplace: publish all solution offerings on channel marketplace such as Azure marketplace and Databricks brick builder. • Act as liaison with demand teams to ensure campaigns are running successfully and generating top of funnel volume for the healthcare sales team. • Equip our sales team with enablement content such as solution playbooks with the aim of increasing win rate and decreasing sales cycle length. • Align materials to Microsoft solution plays to enable Microsoft sellers. • Leverage company thought leadership content, adding Microsoft lens to bring back to the Microsoft channel to position 3Cloud the top partner for Azure healthcare focus. • Develop client success stories and client win wires for Microsoft.

• Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership • Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offering • Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams • Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features • Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering • Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.) • Drive the marketing strategy by conducting market research (primary/secondary), tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer research, and providing analysis and go-to-market plans to stakeholders • Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation • Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products • Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials • Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson • Travel to events as needed • Other tasks and responsibilities as assigned

• Support the MENA region by partnering with the sales team and business development team to enable them in the field with webinars, events, executive round tables, lunch & learns, trade shows and partner events • Travel to some events to provide in-person support when needed • Work closely with the Senior Director of Global Revenue Marketing on regionalising events and messaging for MENA customers • Feedback to the product marketing team on what is and isn’t working in the region

• Design and update website pages and elements inside HubSpot • Create and optimize branded email campaigns using MailChimp • Improve layout, visuals, and overall quality of marketing materials • Develop graphics and creative assets using Canva or similar tools • Support social media content creation and scheduling (LinkedIn, Facebook, Instagram) • Assist with light marketing admin and coordination tasks • Monitor campaign performance and suggest improvements • Collaborate directly with leadership to strengthen brand presence • Leverage AI tools to enhance creative and content workflows