Description Lead and elevate a high performing team to even greater heights Our team and what we’ll accomplish together The Prepaid Marketing team manages the end-to-end portfolio for three distinct national brands: TELUS, Koodo and Public Mobile. Our core mission is to drive profitable subscriber growth, achieved through a combination of thoughtful strategic planning and flawless execution. Our efforts are primarily focused on two areas: Customer Acquisition, where we attract new subscribers by refining each brand’s unique value proposition and optimizing the pricing suite; and Customer Retention, where we build loyalty by enhancing the value and overall experience for our existing base. We operate as a highly collaborative unit, prioritizing creative thinking, innovation and a strong bias for action. This approach is fundamental to delivering measurable business impact and meaningful customer value. We are seeking a strategic and results-oriented leader for the Manager, Mobility Growth Marketing role to accelerate our customer growth. This key position will hold P&L accountability and be responsible for delivering volume growth in new subscribers and driving revenue accretion across all three brands. What you’ll do - Lead and develop a high-performing team of marketing, product, and operational professionals, fostering a collaborative culture that drives accountability and innovation across the Prepaid Marketing function - Develop and execute national marketing strategies across multiple channels—including physical retail, digital retail, and partner channels, to drive customer acquisition, activation, and revenue growth - Collaborate and partner closely with Brand, Marketing Communications, Product, Finance, and Channel Sales teams to deliver on business priorities - Own the P&L by forecasting growth outcomes, tracking KPIs, and reporting performance to leadership, while providing data-driven recommendations to optimize marketing plans and maximize ROI - Own annual and quarterly strategic planning cycles, translating market insights and competitive dynamics into actionable growth initiatives that position all three brands for success - Drive go-to-market execution for acquisition and growth-related launches, ensuring seamless coordination across functions and rapid deployment of new marketing programs - Optimize and scale marketing acquisition programs—including partnerships, referral programs, and 1:1 campaigns, with a strong emphasis on experimentation, learning, and rapid iteration to identify winning strategies - Own pricing strategy by evaluating and connecting market dynamics, pricing sensitivities, and business priorities to develop and implement proactive and reactive pricing decisions that balance growth and profitability - Build robust business cases for strategic investments, grounded in strong financial analysis and market insights, to secure stakeholder alignment and funding for high-impact initiatives #LI-REMOTE Qualifications What you bring - 8+ years of marketing experience in large organizations, with demonstrated accountability for customer acquisition and growth outcomes - 3+ years coaching and developing high-performing marketing or product teams, with a track record of building talent and fostering collaborative, results-driven cultures - Strong analytical and strategic thinking capabilities, with the ability to connect data with market dynamics to forecast impact, size opportunities, and drive informed decision-making - Proven success driving ambitious growth targets in competitive markets, with a portfolio of wins that demonstrate your ability to execute at scale - Exceptional communication and presentation skills, with strong executive presence and the ability to influence stakeholders across functions and levels - Demonstrated ability to solve ambiguous problems and create structure in fast-paced, evolving environments—comfortable working with incomplete information and pivoting quickly based on market feedback - Exceptional financial and business acumen, with experience developing complex business cases and translating financial insights into strategic recommendations - Customer-centric mindset with a passion for delivering measurable business outcomes and meaningful value to customers - University degree in Business (MBA preferred) Great-to-haves - Experience in telecommunications or the wireless/mobility industry - Proven experience with pricing strategy, competitive intelligence, or revenue optimization in a multi-brand or portfolio environment - Background in brand marketing and performance marketing including brand health, paid and organic marketing strategies

• Drive weekly active user growth. Own the number. Set targets, track progress, and continuously identify what's working and what isn't across acquisition, activation, and retention. Own the active strategy, and Bring a rigorous, data-driven lens to every channel and motion. • Run high-velocity experiments. Launch and measure multiple growth experiments each week across the full funnel. Quickly scale what works, cut what doesn't, and build compounding systems from the learnings — not one-off campaigns. • Build and activate the ecosystem. Identify key partnerships that scale growth and activate those partnerships— meetups, hackathons, workshops — that bring developers into the Adaption community. Develop partnerships and joint go-to-market motions with complementary companies across the AI and developer tooling space. • Work cross-functionally. Partner closely with marketing, GTM, and the founders to align on messaging, campaigns, and strategy. Feed market and user insights directly into product discussions to help shape the roadmap.

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Growth Marketing Manager About the job This position is needed to drive revenue growth through data-led and AI-driven onboarding and activation campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth. Responsibilities In this role, you’ll: - Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand. - Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle. - Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels. - Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives. - Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities. - Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments. - Design and run experiments to test and refine onboarding and activation strategies. - Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools. - Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: - 5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment. - Comfortable using AI for execution across the campaign production process. - Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus. - Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals. - Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities. - Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion. - Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights. - Ability to independently analyze data, surface insights, and identify actions. - Skilled in managing complex, multi-team projects with precision and clarity. - Excellent communicator and collaborator across cross-functional teams. Desired: - Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference - Salesforce, SQL, Looker/Tableau experience - Technical background with ability to self-serve analytics, understand KPIs and experiment reports - Past experience with Sendgrid or a similar subscription-based platform is a good qualification. Location This role will be remote, and based in Ontario. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. The estimated pay ranges for this role are as follows: - Based in Ontario $82,720.00 - $103,400.00 - Target Bonus Percentage 12.50% The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

About AlphaPoint: AlphaPoint is a financial technology company powering digital asset exchanges and brokerages worldwide. Through its secure, scalable, and customizable white label digital asset trading platform, AlphaPoint has enabled over 150 customers in 35 countries to launch and operate digital asset markets, as well as digitize assets. AlphaPoint and its award-winning blockchain technology have helped startups and institutions discover and execute their blockchain strategies since 2013. Position Overview AlphaPoint has set up an AI Lab to rapidly prototype and develop AI-focused applications. We are seeking a highly creative, analytical, and performance-driven Growth Marketer to help promote and develop marketing strategies for the lab’s prototypes and products. You will design, launch, and scale creative campaigns across both digital and non-digital channels; test and refine growth hypotheses; and use data and intuition to drive user and revenue growth. The ideal candidate thrives in a startup environment and has a proven track record of driving rapid user and revenue growth. Key Responsibilities - Own the strategy, execution, and iteration of innovative and scalable growth programs across known and emerging channels. - Identify and execute new growth opportunities (partnerships, influencer campaigns, referral programs, etc.). - Explore and experiment with emerging platforms, communities, and distribution channels such as Reddit, Discord, YouTube, events, and out-of-home to reach new audiences. - Design, run, and analyze rapid A/B and multivariate tests to optimize conversion funnels, landing pages, onboarding flows, and messaging. - Build dashboards, track core growth metrics, interpret performance data, and turn insights into action to improve acquisition, activation, retention, and monetization. - Collaborate within AI Labs product, engineering, and design teams to drive user engagement and retention. - Stay ahead of growth trends, emerging platforms, and competitor tactics; continually iterate on your playbook based on new learnings. Requirements - Meaningful hands-on experience (2–5+ years) driving growth through guerrilla, digital, and product marketing; you have conceived and shipped campaigns that moved the needle. - Proven track record of owning and executing creative and successful marketing campaigns, measuring impact, and iterating to drive user and revenue growth. - You combine data-driven decision making with strong creative intuition. - Experience leveraging AI tools to streamline and enhance every aspect of the marketing process. - Excited to test and implement novel marketing strategies and unproven channels; resourceful in discovering and implementing new tools and products. - Technically inclined tinkerer, comfortable with marketing automation (skills: n8n, Zapier, HTML, CSS, basic JavaScript). - Excellent written and verbal communication skills; able to craft compelling copy and narratives and own the content creation process. - Skilled at creating marketing collateral: decks, one pagers, landing pages, etc.; collaborating with design to produce high-quality assets. - Fluency with analytics and experimentation tools such as Google Analytics, Mixpanel, Amplitude, or similar. - Deep understanding of organic growth levers like SEO, social, and community plus paid acquisition; hands-on experience with performance marketing across channels. - Startup mindset; agile, resourceful, data-obsessed, and outcome-driven. Preferred Skills - Experience in B2B / B2C / SaaS / Crypto / AI growth - Experience in CRO and UX optimization - Prior involvement in viral, referral, or community‑led growth strategies. What We Offer - Competitive compensation - Equity or stock options (if applicable) - A culture of autonomy, experimentation, and learning - Opportunity to make a real impact on company trajectory