• Collaborate with the CEO and agency partners on campaign planning, development, and execution across email, paid media, webinars, events, and experimental channels. • Own the day-to-day management of our marketing stack (Clay, HubSpot, Chili Piper, etc.), ensuring accurate setup, data hygiene, and campaign execution across platforms. • Build and update landing pages, lead forms, and workflows to support campaign launches and lead capture efforts. • Ensure accurate lead tracking, scoring, and routing to Sales; monitor and troubleshoot issues across the funnel. • Build and deploy segmented email marketing campaigns, nurture sequences, and lifecycle flows. • Test and iterate across the funnel, from new channels to optimizing our AI strategy, to find what drives results. • Track and report on campaign performance metrics, such as open rates, CTRs, conversion rates, and pipeline impact, and flag optimization opportunities. • Collaborate with Sales, Partnerships, RevOps, and other Marketing team members to support ABM initiatives and new tool integrations. • Utilize firmographic, intent, and engagement data from tools like Clay and ZoomInfo to build and maintain segmented account lists for effective outbound and campaign targeting.

• Write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences • Build and manage multi-step sequenced campaigns inside Gong Engage • Design branded email banners in Canva and produce full HTML promotional emails • Build and update brand-specific landing pages on partech.com using WordPress and Elementor • Analyze campaign performance at the step and sequence level • Meet regularly with FAST, FAM, and SDR sales leaders and reps • Stay current on franchise brand news, DSP policy changes, and operator pain points • Produce and edit video content using Descript as needed

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand. • Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle. • Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels. • Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives. • Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities. • Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments. • Design and run experiments to test and refine onboarding and activation strategies. • Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools. • Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

• Lead, develop, and scale a team of Growth Marketing Managers, providing strategic direction, coaching, and accountability for campaign execution across North America • Own the end-to-end strategy for integrated, multi-channel ABM marketing programs that consistently deliver quality pipeline and contribute meaningfully to revenue goals • Translate business objectives into a cohesive demand generation roadmap, balancing short-term pipeline needs with longer-term brand and category-building efforts • Build a deep, nuanced understanding of target prospects across AMER segments and apply data-driven approaches to reach, engage, and convert them across the full funnel • Serve as a senior partner to the North America sales organization — driving alignment on goals, pipeline expectations, lead handoffs, and full-funnel nurture strategies that accelerate conversion at every stage • Define, own, and evolve KPIs, attribution models, and executive-level dashboards that connect demand generation activity directly to pipeline and revenue outcomes • Champion a rigorous test-and-learn culture — leveraging A/B testing, audience segmentation, and performance data to continuously raise the bar on campaign effectiveness • Lead cross-functional collaboration with MOps, content, product marketing, digital, design, and field marketing to ensure campaigns are well-resourced, integrated, and executed with precision • Contribute to annual planning, budgeting, and headcount decisions within the growth marketing function, with visibility and input at the leadership level