• Lead Atomi’s marketing strategy across awareness, acquisition and expansion. • Build and coach a high-performing team, creating clarity, momentum and a culture of experimentation. • Set and evolve positioning, segmentation and messaging across markets. • Lead creative direction for high-impact campaigns, pushing for bold ideas that cut through. • Make confident calls on where to test, where to invest and when to double down on what’s working. • Own go-to-market planning and orchestration across launches, campaigns and market entry. • Partner closely with Sales on shared pipeline goals, priorities and execution. • Use customer, market and performance insight to guide decisions and investment. • Represent marketing in leadership forums and contribute to company-level strategy.

• Manage the CMO’s inbox and calendar with strong prioritization and discretion • Coordinate meetings, deadlines, and deliverables tied to marketing and telehealth initiatives • Track follow-ups and ensure commitments made in meetings are executed • Maintain visibility into priorities so nothing stalls or falls through the cracks • Prepare summaries, reminders, and status updates for leadership • Support marketing campaigns, launches, and growth initiatives from planning through execution • Coordinate timelines, assets, approvals, and deliverables across teams • Liaise with internal stakeholders (leadership, operations, sales) and external partners or vendors • Maintain and update project boards, dashboards, and trackers • Flag risks, delays, or blockers early and proactively propose solutions • Assist with content coordination, campaign execution, and growth initiatives specific to telehealth • Support scheduling and organization of telehealth-related marketing activities • Ensure marketing efforts tied to telehealth are documented, organized, and deadline-driven • Help repurpose, organize, or prepare marketing content as directed by the CMO

• Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok • Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion • Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency • Run regular A/B tests on creatives, landing pages, and messaging to boost CTRs and conversion rates • Identify, negotiate, and manage relationships with influencers and content creators • Set up and manage marketing workflows in HubSpot • Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations • Work closely with content and design teams to craft scroll-stopping creatives and ad copy

• Develop and manage the company’s brand identity across all channels • Plan and execute PR initiatives to increase visibility and credibility within the industry • Manage social media platforms, ensuring consistent, professional, and engaging content • Create and oversee marketing campaigns aligned with business and investor goals • Support outreach initiatives to new investors, partners, and strategic opportunities • Assist with the preparation of marketing and investor-facing materials • Monitor brand performance, engagement, and market perception • Work closely with leadership to align messaging with company developments and milestones