• Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok • Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion • Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency • Run regular A/B tests on creatives, landing pages, and messaging to boost CTRs and conversion rates • Identify, negotiate, and manage relationships with influencers and content creators • Set up and manage marketing workflows in HubSpot • Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations • Work closely with content and design teams to craft scroll-stopping creatives and ad copy

• Develop and manage the company’s brand identity across all channels • Plan and execute PR initiatives to increase visibility and credibility within the industry • Manage social media platforms, ensuring consistent, professional, and engaging content • Create and oversee marketing campaigns aligned with business and investor goals • Support outreach initiatives to new investors, partners, and strategic opportunities • Assist with the preparation of marketing and investor-facing materials • Monitor brand performance, engagement, and market perception • Work closely with leadership to align messaging with company developments and milestones

• Spearhead the SMB Team’s entry into non-legal business segments by building a high-growth marketing engine. • Refine brand positioning and launch multi-channel lead generation campaigns. • Own the full funnel from initial ad spend to lead nurturing and performance analysis. • Design, launch, and measure paid ad campaigns, optimizing for scale and efficiency. • Create and execute a content calendar spanning website content to organic social media posts. • Track, report, and analyze results while continuously raising performance bars.

• Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies • Guide the team’s development of plans, messaging, and content that translates business goals into effective marketing strategies for both products and vertical segments • Define and own the product positioning for the full Veeva Quality portfolio of products aimed at senior business and IT leaders • Expand and scale content marketing to ensure the right content and derivative assets are developed quickly and with quality • Adapt materials and marketing for use across a number of different vertical markets and sub-segments • Closely collaborate with strategy, sales, and product leadership to ensure the development and delivery of the most effective programs aligned to the needs of the business • Measure and optimize to ensure activities are effective, efficient, and deliver high ROI