• Manage the CMO’s inbox and calendar with strong prioritization and discretion • Coordinate meetings, deadlines, and deliverables tied to marketing and telehealth initiatives • Track follow-ups and ensure commitments made in meetings are executed • Maintain visibility into priorities so nothing stalls or falls through the cracks • Prepare summaries, reminders, and status updates for leadership • Support marketing campaigns, launches, and growth initiatives from planning through execution • Coordinate timelines, assets, approvals, and deliverables across teams • Liaise with internal stakeholders (leadership, operations, sales) and external partners or vendors • Maintain and update project boards, dashboards, and trackers • Flag risks, delays, or blockers early and proactively propose solutions • Assist with content coordination, campaign execution, and growth initiatives specific to telehealth • Support scheduling and organization of telehealth-related marketing activities • Ensure marketing efforts tied to telehealth are documented, organized, and deadline-driven • Help repurpose, organize, or prepare marketing content as directed by the CMO

• Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok • Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion • Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency • Run regular A/B tests on creatives, landing pages, and messaging to boost CTRs and conversion rates • Identify, negotiate, and manage relationships with influencers and content creators • Set up and manage marketing workflows in HubSpot • Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations • Work closely with content and design teams to craft scroll-stopping creatives and ad copy

• Develop and manage the company’s brand identity across all channels • Plan and execute PR initiatives to increase visibility and credibility within the industry • Manage social media platforms, ensuring consistent, professional, and engaging content • Create and oversee marketing campaigns aligned with business and investor goals • Support outreach initiatives to new investors, partners, and strategic opportunities • Assist with the preparation of marketing and investor-facing materials • Monitor brand performance, engagement, and market perception • Work closely with leadership to align messaging with company developments and milestones

• Spearhead the SMB Team’s entry into non-legal business segments by building a high-growth marketing engine. • Refine brand positioning and launch multi-channel lead generation campaigns. • Own the full funnel from initial ad spend to lead nurturing and performance analysis. • Design, launch, and measure paid ad campaigns, optimizing for scale and efficiency. • Create and execute a content calendar spanning website content to organic social media posts. • Track, report, and analyze results while continuously raising performance bars.