• Develop and manage the company’s brand identity across all channels • Plan and execute PR initiatives to increase visibility and credibility within the industry • Manage social media platforms, ensuring consistent, professional, and engaging content • Create and oversee marketing campaigns aligned with business and investor goals • Support outreach initiatives to new investors, partners, and strategic opportunities • Assist with the preparation of marketing and investor-facing materials • Monitor brand performance, engagement, and market perception • Work closely with leadership to align messaging with company developments and milestones

• Spearhead the SMB Team’s entry into non-legal business segments by building a high-growth marketing engine. • Refine brand positioning and launch multi-channel lead generation campaigns. • Own the full funnel from initial ad spend to lead nurturing and performance analysis. • Design, launch, and measure paid ad campaigns, optimizing for scale and efficiency. • Create and execute a content calendar spanning website content to organic social media posts. • Track, report, and analyze results while continuously raising performance bars.

• Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies • Guide the team’s development of plans, messaging, and content that translates business goals into effective marketing strategies for both products and vertical segments • Define and own the product positioning for the full Veeva Quality portfolio of products aimed at senior business and IT leaders • Expand and scale content marketing to ensure the right content and derivative assets are developed quickly and with quality • Adapt materials and marketing for use across a number of different vertical markets and sub-segments • Closely collaborate with strategy, sales, and product leadership to ensure the development and delivery of the most effective programs aligned to the needs of the business • Measure and optimize to ensure activities are effective, efficient, and deliver high ROI

• Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets for traffic, AOV, LTV, and contribution margin • Own economic decision-making, explicitly managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV • Own our integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system • Lead hero campaigns, product launches, and seasonal moments, setting campaign architecture, messaging frameworks, and success metrics • Set annual, quarterly, monthly marketing priorities in partnership with the leadership team • Ensure marketing decisions are grounded in both brand strategy and unit economics • Take accountability for core ecommerce P&L levers: traffic, CAC, ROAS, MER, conversion rate, AOV, LTV, and payback period • Lead performance marketing across Meta, Google, Amazon, and emerging channels, setting CAC/LTV targets and managing agencies against outcomes • Own organic growth engines (SEO, content, affiliates, influencers) to reduce long-term reliance on paid media • Oversee lifecycle marketing (email/SMS): onboarding, education, retention, win-back, and cross-sell • Partner with the COO to optimize website UX, merchandising, CRO, landing pages, and SEO, using structured testing and experimentation • Own our brand positioning, voice, and scientific credibility across all touchpoints • Become a subject-matter expert on our products, sensory technology, balance/fall-risk, and performance use cases • Translate complex neurosensory and movement science into clear, compliant, scalable messaging frameworks • Oversee content strategy and calendars across web, email, social, and partnerships • Collaborate closely with Founder on education, thought leadership, and clinical credibility • Lead and develop a lean, high-performing marketing team (social media associate) • Oversee all agency partners (performance, creative, lifecycle, SEO, PR), ensuring alignment and accountability • Define KPI frameworks and dashboards (traffic, CAC, ROAS, MER, LTV cohorts) • Deliver monthly reporting and executive insights, translating data into clear actions and decisions • Oversee the Partnerships Manager and strategic brand relationships • Scale affiliate and influencer programs with a credibility-first lens (clinicians, performance experts, wellness leaders) • Leverage partnerships to extend trust, education, and demand—not just reach • Ensure partnerships reinforce our positioning in balance, movement longevity, and sensory health