Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is As a Senior Product Analyst on the Growth & LTV team, you’ll own the analytics that help Babylist understand and grow its long-term relationship with families. Your core focus is Account Foundations—the identity and navigation layer that connects registrants, gift givers, and partners across the product—and program analytics for newer businesses like Money, Health, and Education. This is where product analytics meets business performance: you’ll connect how people use Babylist to how we create lasting value over time. Day to day, this is a mix of deep analytical work and high-leverage partnership. You’ll define how we measure success, build KPI frameworks from scratch, audit and shape our event tracking, and run experiments that inform product direction. You’ll work closely with Product, Engineering, and cross-functional leads, often being the person who brings clarity when the data is messy or incomplete. Some weeks that looks like designing an experiment; others it’s untangling identity across surfaces or connecting product behavior to revenue and cost drivers. This is a high-autonomy role in a space that isn’t neatly defined. You’ll be working across multiple surfaces and newer business lines where the “right” answer isn’t obvious and the data isn’t always clean. If you’ve mostly operated in tightly scoped analytics roles with mature dashboards and clearly defined metrics, this will feel uncomfortable. If you prefer clean handoffs over pushing into ambiguous, cross-functional problems, this likely isn’t the right fit. Who You Are - 6+ years in product analytics, with advanced SQL proficiency working daily with large-scale datasets (millions to billions of rows)—you independently write complex queries, debug data issues, and validate outputs without relying on others - Deep experience owning product analytics for consumer-facing products, with a track record of influencing product decisions through data—not just reporting on them - Expert in event instrumentation and clickstream data, including designing tracking plans, auditing event quality, and building reliable metrics from imperfect data - Strong experimentation background, with hands-on experience designing A/B tests, applying statistical methods, and making clear recommendations even when results are ambiguous or inconclusive - Experience spanning both product analytics and business/program analytics, with the ability to connect user behavior to revenue, cost drivers, and LTV outcomes - Hands-on experience with modern data tools: dbt for data modeling, Amplitude (or similar) for product analytics, LaunchDarkly (or similar) for experimentation, and Hex or Sigma for analysis and reporting - Proven ability to prioritize across competing demands, using an impact-driven framework to decide where your time and analysis matter most - Comfortable operating as a senior IC in a scale-up environment, owning ambiguous problem spaces end-to-end and working cross-functionally without clear playbooks - You actively use AI tools (e.g., Claude, Cursor, Devin) in your analytical workflow—writing SQL, accelerating analysis, and improving output quality—and are excited to push how AI can expand what a single analyst can do How You Will Make An Impact - Own analytics end-to-end for the Growth & LTV pod, developing deep expertise in Account Foundations and program performance across Money, Health, and Education - Build and evolve KPI trees and measurement frameworks that define how success is evaluated across user journeys and business lines - Lead event instrumentation efforts by auditing existing tracking, identifying gaps, and partnering with Engineering to implement clean, reliable data pipelines - Design and analyze experiments that improve engagement, retention, and long-term value, shaping product decisions through clear and actionable insights - Connect product behavior to business outcomes by evaluating program performance across cost, revenue, and LTV drivers - Create dashboards, reporting layers, and analytical artifacts that give teams consistent, trusted visibility into performance - Leverage AI tools to accelerate analysis, improve code quality, and increase the scope and speed of what you can deliver as an individual contributor - Partner closely with Product, Engineering, and cross-functional stakeholders to influence roadmap decisions and ensure data is embedded in how we build - Contribute to the broader Data organization by raising the bar on analytical rigor and helping shape how AI is used in day-to-day analytics work About Compensation We use a market-based approach to compensation. The starting salary range for this role is: USD $166,207 to $199,407 CAD $150,500 to $188,000 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone. Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.

• Work closely with product managers, product designers and software engineers to deliver products and services that align to strategic priorities as well as achieve product-market fit • Support strategic analytic services in partnership with technology and business teammates • Act as a technical data steward for priority data domains where you will support efforts in documenting data definitions and key business metric calculations • Partner with product managers to understand the strategic vision and roadmap of a product • Identify and document technical specifications for product development • Work with software engineering, data engineering and architecture to determine how to develop the solution to meet the product and customer expectations • Implement maintenance and efficiency procedures, monitor product health and stability, gather system statistics and troubleshoot reported errors • Prioritize and resolve issues as quickly as possible

• Partner with Product Managers and Engineers during roadmap and sprint planning to identify high-impact experimentation opportunities • Own the full experimentation lifecycle, including hypothesis framing, test design, instrumentation validation, analysis, and stakeholder communication • Analyze user funnels and retention metrics to identify drop-offs, engagement drivers, and long-term user behavior patterns • Build and maintain dashboards and reporting frameworks to provide visibility into product performance • Investigate anomalies and unexpected changes in metrics, identifying root causes and communicating findings effectively • Conduct ad hoc deep-dive analyses to support product decisions and strategic initiatives • Work directly with event-level product data to uncover insights beyond standard dashboards • Contribute to improving data quality, tracking, and analytical best practices across the team

At First Advantage (Nasdaq: FA), people are at the heart of everything we do. From our customers and partners to our greatest advantage — our team members. Operating with empathy and compassion, First Advantage fosters a global inclusive workforce devoted to the diverse voices that make up our talent and products. Our team members empower each other to be their authentic selves and treat all with respect, integrity, and fairness. Say hello to a rewarding career and come join a leading provider of mission-critical background screening solutions to some of the most recognized Fortune 100 and Global 500 brands. What You'll Do: The Product Analyst is a member of the Product Solutions team and will have critical contributions to delivering product implementations. The Product Analyst role will work with cross-functional teams, such as Product, Technology, Sales and Customer Success to demonstrate and support our Monitoring solutions. This person will support discovery and solutioning for new customer monitoring implementations and support post-live efforts. They will partake in product development meetings to comprehend new functionalities and report on customer feedback. More specifically, the individual in this role will: - Serves as a Product subject matter expert and contributes to preparing internal stakeholders for the ongoing support of product pilots and implementations - Demonstrates monitoring solutions to current and prospective customers, explaining features, benefits, and usage in a clear, engaging and persuasive manner - Creates and maintains product documentation that the client implementation team can refer to for RFP, FAQ and other product collateral - Exhibits a passion for serving customers and seeing them successful in their product implementation, providing guidance and support in product testing and implementation - Manages high volumes of product implementation tasks and projects with minimal guidance - Responds with appropriate urgency to situations and events that require a swift response or turnaround, and takes effective action in a timely and responsive manner - Thinks creatively, exercises strong and confident judgement, and is proactive in solving problems as they arise in customer integrations - Exhibits a high level of professionalism, integrity, and discretion in handling confidential information What You May Need to be Successful: - Three or more years experience in customer implementations - Experience working closely with Sales and Client Success Teams from the pre-sales stage through the end of the implementation lifecycle, supporting enterprise level B2B SaaS solutions - Customer focused and a passion for user experience and working with people - Ability to understand both the technical and business sides of the product and is ultimately responsible for representing the end user’s needs - Strong interpersonal, collaboration, and relationship building skills - Demonstrated ability to take charge of tough problems, attacking them from different angles and bringing together a diverse array of stakeholders to drive great business results for the customer - Organized, and energetic team player with meticulous attention to detail - Able to work independently with limited supervision and guidance - Ability to multi-task and prioritize a high-volume workload - Willingness, desire, and aptitude to take on new tasks, develop new concepts, and programs on the job Why First Advantage is Your Next Big Career Move First Advantage is going through a technology transformation! We are looking for experts who are excited to work with advanced technologies and provide best-in-class user experience, drive the development and deployment of scalable solutions, and smoothly guide our agile teams and clients through meaningful changes as we continue to expand our impact. Additional benefits offered to our eligible people include: - Ability to work remotely with occasional business travel - Medical, Vision, Dental, and supplementary benefit plans - 401k with an employer match, and an Employee Stock Purchase Plan (ESPP) - Competitive and flexible Paid Time Off (PTO) and 8 paid company holidays - Access to new tech and growth opportunities, and leaders who want to see you succeed! What Are You Waiting For? Apply Today! You have learned a little about us today – we want to learn about you! If you think this position and our company are a great fit for your areas of interest and expertise, tell us about you by applying now! The salary range for this position is approximately $70k-$80k base annually. This range reflects our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process United States Equal Opportunity Employment: First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.