Babylist

Role Description Babylist’s finance and accounting operations run on NetSuite, and as the business scales, so does the complexity of keeping that platform aligned with the real needs of our accounting, finance, and operations teams. As our Senior NetSuite Functional Analyst, you will be the deep functional expert on NetSuite’s financial modules — partnering directly with accounting and finance to translate business needs into practical solutions, and working alongside our existing NetSuite Developer and NetSuite Administrator to ensure the platform enables rather than hinders day-to-day operations. You will join a small, tight-knit NetSuite pod inside our Financial Systems team. This pod owns the full lifecycle of NetSuite work: - Lead the functional “what and why” (and often the “how” that stays within native NetSuite). - The Developer owns custom SuiteScript development. - The Administrator owns system administration and day-to-day operational support. You will report to our Staff Technical Product Manager for Financial Operations and partner closely with Engineering, Accounting, Finance, and Operations. Qualifications - 6+ years of experience implementing or operating ERP solutions and financial operations processes, with deep hands-on NetSuite experience. - A NetSuite functional subject matter expert across the financial modules: GL, AP, AR, Revenue Recognition, Fixed Assets, ARM, SuiteBilling, and Consolidations. - Defaults to NetSuite’s native capabilities before proposing custom development. - Experience partnering directly with accounting and finance teams through close, audit, and operational cycles. - Working command of the technical toolkit — SuiteScript, workflows, SuiteApps, NetSuite APIs, saved searches, and dashboards. - Experienced working with NetSuite as part of a broader financial operations ecosystem. - Excellent written and verbal communication skills. - Comfortable with ambiguity and can translate vague business pain into clear, actionable functional requirements. - Demonstrated capabilities working in an AI-first development environment. - Bonus: prior experience in a high-growth ecommerce, consumer, or marketplace environment; prior experience as a NetSuite Administrator. Requirements - Serve as the deep subject matter expert on NetSuite’s financial modules. - Act as the primary systems partner for our accounting and finance teams. - Own the “what and why” (and in many cases the “how”) for intra-NetSuite work. - Continuously identify opportunities to reduce manual workarounds and improve reporting. - Operate as the NetSuite functional voice inside a broader financial operations ecosystem. Benefits - Competitive salary with equity and bonus opportunities. - Company-paid medical, dental, and vision insurance. - Retirement savings plan with company matching and flexible spending accounts. - Generous paid parental leave and PTO. - Remote work stipend to set up your office. - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.

Role Description Babylist is looking for a Senior Client Partner to own and grow a portfolio of brand partnerships across our media, content, and experiential products. Reporting to the Director of Strategic Partnerships, this role sits at the center of how Babylist brings its brand partners to life — from custom Showroom activations and branded content series to social impact programming and emerging partnership formats. This is a senior individual contributor role for a partnerships leader who thinks in long-term relationships, not just closed deals. Qualifications - 7+ years of experience in media, ad sales, retail media, or experiential partnerships — ideally in a consumer brand or publisher environment - A consultative relationship builder who leads with trust and plays the long game — comfortable saying no to revenue when the partnership fit isn’t right - Fluent in the full partnership deal cycle: prospecting, pitching, negotiation, contracting, and activation oversight - A strong cross-functional collaborator who knows how to align internal stakeholders and bring partners along through complex, multi-team executions - Clear and compelling in how you communicate — both in the room with partners and in the proposals and decks you build - Comfortable operating in a lean, fast-moving environment where you’ll own your book of business end-to-end - Genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on Requirements - Own a portfolio of brand partner relationships, driving both breadth and depth across new business development and expansion of current partnerships across Babylist’s media and experiential offerings - Lead end-to-end deal cycles — from prospecting and pitching to proposal development, negotiation, and contract execution - Develop and pitch custom partnership packages ranging from Showroom activations, branded content integrations, and influencer shower sponsorships to lower-funnel, ROAS-driving onsite opportunities - Serve as a strategic consultant to brand partners — understanding their business goals, connecting them to the right Babylist products, and knowing when the fit isn’t right - Collaborate cross-functionally with Content, Showroom, and Social teams to develop pitches, execute activations, and ensure partnerships deliver on both sides - Track the competitive landscape and surface relevant market trends to inform partnership strategy - Represent Babylist at industry events and in external partner conversations Benefits - Competitive pay and meaningful opportunities for career advancement - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Role Description The CRM Marketing Technologist is an individual contributor who owns complex lifecycle and CRM initiatives from strategy through execution — leading technical discovery, designing scalable solutions, and building high-quality programs across email, push, SMS, and in-app. This role sits at the intersection of lifecycle strategy, product marketing, and CRM technology, acting as both a strategic partner and hands-on expert within a remote, cross-functional team. You will work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering to define the approach, build the infrastructure, and continuously raise the quality and efficiency of Babylist’s CRM programs. Qualifications - 5+ years of experience on a CRM marketing team. - Track record of owning complex lifecycle initiatives from strategy through execution. - Technical builder with experience designing advanced journeys, building audience logic, and constructing conditional flows inside an ESP like Iterable. - Experience using AI to scale CRM programs in execution, QA, audience logic, or workflow automation. - Ability to operate well in ambiguity and translate vague product marketing problems into clear lifecycle strategies. - Self-directed and detail-oriented with strong communication skills. Requirements - Own end-to-end execution across email, mobile messaging (push/SMS), and in-app. - Ensure accuracy, quality, deliverability, and compliance across all executions. - Build, maintain, and evolve AI-assisted workflows across copy drafting, QA, audience logic, and campaign setup. - Identify and implement AI and automation tools that reduce manual effort across the execution lifecycle. - Partner with Product and Engineering pods to streamline CRM execution integration. - Lead technical discovery and shaping for complex lifecycle use cases. - Design scalable journeys, audience logic, personalization frameworks, and channel orchestration. - Evaluate CRM platform capabilities and constraints to recommend the right technical approach. - Document requirements, assumptions, and tradeoffs before build. - Own CRM strategy for complex product marketing initiatives, including launches, feature adoption, and behavioral education. - Translate ambiguous product marketing problems into clear lifecycle strategies, audience frameworks, and messaging approaches. - Partner with cross-functional teams to define goals, success metrics, and lifecycle touchpoints. - Read and interpret CRM performance metrics and audience health signals. - Turn insights into clear, actionable recommendations to improve lifecycle and product outcomes. - Support testing and experimentation to continuously evolve CRM strategies. - Maintain high standards for QA, documentation, and platform hygiene. - Identify opportunities to improve CRM processes, tooling, and execution efficiency. Benefits - Competitive salary with equity and bonus opportunities. - Company-paid medical, dental, and vision insurance. - Retirement savings plan with company matching and flexible spending accounts. - Generous paid parental leave and PTO. - Remote work stipend to set up your office. - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is Babylist is looking for a Senior Business Analyst, AI & Automation to help define how we operate today — and how we evolve through AI agents, LLM-powered workflows, and intelligent automation. This is a true 0→1 role at a company leaning fully into what AI makes possible. Every team already uses tools like Claude daily, and this role helps turn that into durable, system-level workflows. Your focus is understanding how work actually gets done. Where decisions happen. Where things break down. Where time is spent on work that shouldn’t require human effort. You’ll take messy, real-world processes and turn them into structured, AI-ready specifications — the kind that LLM-powered systems and agents can reliably execute. This is not a role where you inherit clean systems or operate at a distance. You’ll be dropped into ambiguous workflows across the business and expected to create clarity from scratch. If you prefer working from existing documentation or staying at a high level, this will be a tough fit. If you like asking hard questions, mapping reality (not theory), and turning it into something buildable, you’ll thrive here. Who You Are - 8+ years in business analysis, process improvement, or systems design, with a track record of leading end-to-end process discovery across multiple business functions - You have deep experience translating ambiguous, real-world workflows into structured artifacts (BRDs, process maps, or equivalent) that both business stakeholders and technical teams can act on - You’ve worked on AI or automation-driven initiatives, with a clear understanding of where LLMs are effective, where they break, and how to design around those constraints - You have hands-on experience with LLM platforms or AI tools (Claude, OpenAI, Gemini, or similar) and understand how to use them to explore, test, and refine workflows - You’re familiar with prompt engineering concepts, including structuring inputs, controlling outputs, and designing for consistency in LLM behavior - You understand how AI systems operate in production, including RAG (retrieval-augmented generation), tool/function calling, or multi-agent workflows, at a practical level - You have experience defining decision logic, exception handling, and edge cases in a way that holds up beyond ideal scenarios - You’ve written or contributed to evaluation frameworks (evals) for AI-powered workflows, including defining what “good” looks like and how to measure model performance - You’re a strong cross-functional partner, comfortable going deep with business teams to understand how they actually work and translating that into clear, buildable specifications - You communicate with clarity and structure, producing artifacts that drive decisions — not just documentation that sits unused - You’re comfortable operating in ambiguous, fast-moving environments, where you’re expected to create structure rather than follow it - You’re genuinely excited about what AI can do — and you actively use it in your work to explore problems, test ideas, and improve how workflows are designed How You Will Make An Impact - Lead end-to-end process discovery across key business areas, uncovering how work actually happens and where AI-driven automation creates the most leverage - Design and document current- and future-state workflows that clearly define intent, decision points, and system behavior in formats both humans and AI agents can act on - Identify and prioritize AI and automation opportunities based on business impact, data availability, and operational constraints - Define AI-ready process specifications, including intents, decision logic, context design, tool definitions, retrieval strategies, human-in-the-loop steps, escalation paths, and guardrails - Translate process insights into clear, structured artifacts (process flows, BRDs, prompt specs, analysis summaries) that stakeholders can align on and engineering can build from - Partner closely with the AI enablement team and engineering to align process design with system architecture, model constraints, and data quality requirements - Establish success metrics for AI-powered workflows, including evaluation frameworks, observability requirements, and Responsible AI considerations - Support UAT readiness and rollout, ensuring workflows account for real-world edge cases, failure modes, and user behavior - Drive continuous improvement by incorporating operational feedback, user corrections, and model performance signals to refine workflows and prompts over time About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $147,325 to $176,790 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone. Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.

Role Description We are looking for a Corporate Finance Manager to join our growing Finance team. In this role, you will partner closely with the Director of Corporate Finance and VP of Finance across: - Consolidations - Opex - Balance sheet and cash flow forecasting - Internal business reviews - Board reporting - Ad hoc analyses You will contribute to financial reporting delivered to executive leadership and other stakeholders, including our board and investors. This role requires: - A high degree of independent ownership - Rigorous accuracy - Proactive communication - A hands-on approach to using AI to automate and improve workflows This is not a large-company finance function. You will own the full three-statement model — income statement, balance sheet, and cash flow — end to end. Qualifications - 5–8 years in FP&A or Corporate Finance, with 1–2 years at the Manager level preferred or equivalent ownership and scope in a lean, cross-functional finance environment - Experience across high-growth and/or public companies is a plus - Advanced understanding of corporate financial planning, reporting, and analysis, including balance sheet and cash flow mechanics - Highly proficient in Excel / Google Sheets - Experience building executive- and board-level materials in PowerPoint / Google Slides - Experience working in financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar tools - Ability to present financial insights clearly and directly to executive leadership and board-level audiences - Strong independent ownership and problem-solving skills - High bar for accuracy and quality control - Proactive management of workplan - Hands-on experience using AI tools (Claude, ChatGPT, Copilot, or similar) in finance workflows - Motivated to operate in a fast-paced, growing, and ambiguous environment - Bachelor’s degree in Finance, Accounting, or Business Administration - Genuinely excited about what AI can do in day-to-day work Requirements - Own the monthly, quarterly, and annual FP&A processes, including forecast timelines, key milestones, and long-range financial planning - Build and maintain integrated income statement, balance sheet, and cash flow models - Analyze actuals vs. expectations and deliver clear, data-backed variance commentary - Prepare and contribute to executive and board-level materials - Manage company-wide opex planning - Develop financial models and reporting that support key business decisions - Perform ad hoc analysis, surfacing risks, opportunities, and key insights - Identify and implement AI-enabled improvements across FP&A workflows - Build and maintain strong quality control practices across all deliverables Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is We're hiring Senior PMs to build the next generation of Babylist — and to help us build it the way the next generation of products will be built.This role is for a Senior PM who is both a deeply skilled product manager and an active AI-enabled builder. You own a complex set of features or a customer journey within one of Babylist's consumer surfaces — and you do the work of a great PM: seeing the future of your product with vision and conviction, deeply understanding customers & the business, framing problems sharply, sequencing bold bets, owning outcomes. You also stand up working prototypes yourself, query the data and codebase directly, and contribute to code execution when that’s the most valuable use of your time. And we value speed – of decision making, of execution, and in time to impact. This is a dual job. Be the best Senior PM your team has ever worked with: opinionated, customer-obsessed, outcome-owning, force-multiplying. And help Babylist make the transition into AI-native product development by modeling what an AI-native PM does every day — in your own work and in the standards you set for the team around you. We are building AI fluency across the consumer organization. Where you land depends on the org's needs at the time of your start and on where your strengths fit best. You should be excited about that. The Senior PMs we want are flexible enough to own work on any of our products, curious enough to want to, and strong enough to ramp fast on whichever one we land you on This role reports into one of our Product Director or Sr. Director leaders, and partners closely with Engineering, Design, Data, and stakeholders across the company. Who You Are You are a strong Senior Product Manager — an emerging leader within a product organization, with a track record of owning a meaningful slice of a consumer product end-to-end and driving real business and customer outcomes. You bring: - Demonstrated consumer experience. You're an experienced Product Manager with a proven record of defining product strategy for a complex area, leading cross-functional teams in execution, and working with senior leaders to solve complex problems for consumer products. This likely means you have held Product Management roles at the Senior or Staff level. - Customer obsession. This is the irreplaceable PM contribution in a builder world. You know how to understand and co-create with users, and you bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith. - Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it. - Sharp problem framing. You walk into rooms with a recommendation, not an open question. You make engineering and design faster — not slower — by reducing ambiguity and tightening scope. - Outcome ownership. You don't celebrate shipping — you own impact. You hold yourself and the team accountable for delivering meaningful results, you build appropriate measures of success, and lead clean persist/pivot/stop decisions after launch based on evidence, not momentum. - Strong opinions, loosely held. You move decisively with incomplete information. You distinguish reversible from irreversible decisions and bias toward speed accordingly. When wrong, you update your priors quickly. - Commercial fluency. You understand how Babylist makes money and what levers matter in your product. - Technical fluency. You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills. The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world. - Force multiplier. You are connective tissue, not a bottleneck. Sharp problem statements, tight scoping, crisp communication that makes everyone around you faster. - Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You jump in where needed, working across team boundaries and roles without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety. The Builder ProfileYou are AI-native. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You have intuition for what current models are good and bad at, and you use that to make product decisions. You know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment. You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer. Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room. You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like — at Babylist and as a category.If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you. How You Will Make An Impact - Own a customer journey or a complex feature set end-to-end. Discovery, definition, delivery, measurement, iteration. You are the person who makes the whole loop work, not just the part in the middle. - Set and hold the quality bar. Make hard tradeoffs between business goals and customer experience with conviction and clear communication. Send work back when it isn't right; ship fast when it is. Don’t mistake a high quality bar for an excuse not to iterate. Ship early and often, learning along the way to reach the right long-term outcome. - Use AI-native workflows in your own work. Discovery, analysis, prototyping, instrumentation, comms, code contributions. Show your team what's possible by doing it yourself, not by talking about it. - Multiply your team. Partner with Engineers, Designers, and Analysts as peer-builders. Bring sharper problem framing, tighter customer insight, prototypes and code that make decisions easier to make. Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster. - Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and get work into customers' hands quickly. - Help build the AI-native PM function at Babylist. Share what's working. Teach what you've learned. Set the standard others learn from. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: USD: $181,106 to $217,294 CAD: $179,800 to $224,700 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone. Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is We're hiring Staff PMs to own major surfaces of Babylist's consumer experience — and to set the bar for what an AI-native PM looks like at scale. You will be the durable product owner of a major Babylist surface or core customer journey end-to-end — the person the rest of the company looks to when a hard question about that surface has to get answered. You hold the quality bar, set the strategy on a one-year horizon, and operate as the foremost expert on your space inside the company. You also build. You can stand up working prototypes, query the data and codebase, and contribute to code execution when that’s the most valuable use of your time. You value speed – of decision making, of execution, and in time to impact. And you will help Babylist make the transition into AI-native product development by setting the standard others adopt: in your own work, in the standards you hold for your team, and in the rituals you help build into the function. We are building AI fluency across the consumer organization. Where you land depends on the org's needs at the time of your start and on where your strengths fit best. We want operators who can take real ownership of any surface areas or customer journeys, be opinionated enough to argue for what's right, and humble enough to ramp fast on whichever one we land you on. This role reports into one of our Product Directors and partners closely with stakeholders across the company. Who You Are You are a demonstrated product leader. You have owned a major consumer product surface end-to-end at meaningful scale and have the scar tissue to prove it. You bring: - Demonstrated consumer experience. You have a proven record of defining product strategy, creating impact, leading cross-functional teams in execution, and working with exec-level leaders to solve complex problems for consumer products. You have held Senior PM, Staff PM, GPM, or Director roles. - Strategic foresight. You can articulate where your surface should be in 6, 12, and 18 months, and you can define the path from here to there. You hold a strong, opinionated view of the product and you know when to update your priors. - Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith. - Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it. - Commercial ownership. You are fluent in the business. You understand how your surface monetizes, you can defend a unit economics model, and you partner with finance and data without needing them to translate. - Outcome ownership. You don't celebrate shipping — you own impact. You hold yourself and the team accountable for delivering meaningful results, you build appropriate measures of success, and lead clean persist/pivot/stop decisions after launch. - Clarity of thought. You communicate with extreme clarity that moves conversations forward fast. You don't mistake collaboration for consensus — encouraging productive conflict and surfacing misalignment early. - Quality and craft as standards. You own the quality bar for your surface and the principles by which everyone else builds. You have sent teams back to the drawing board, and you know how to do it without breaking trust. - Technical fluency. You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills. The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world. - Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You jump in where needed, working across team boundaries and roles without waiting for permission. You are humble, low-ego, and biased toward action. The Builder ProfileYou are AI-native. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You have intuition for what current models are good and bad at, know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment. You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer. Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room. You set the standard. As a Staff PM, your building isn't just for your own velocity — it raises the bar for the team and the function. Your team learns to use AI-native tools by working alongside you. Your peers borrow your patterns. The rituals and practices you help build become how Babylist works. You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like, at Babylist and as a category. If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you. How You Will Make An Impact - Own a major consumer surface or core customer journey end-to-end. Strategy, KPIs, quality bar, impact, the hard tradeoffs. You are the person the rest of the company looks to when a question about that surface has to get answered. - Set the one-year horizon. Articulate where your surface should be a year from now, defend the sequence of bets that gets it there, and update with conviction & speed when evidence or business needs change. - Set the quality bar and the AI-native PM bar. Make the hard tradeoffs between business goals and customer trust. Model what AI-native PM craft looks like at Babylist and help define the rituals others adopt. - Operate as a peer-builder. Use AI-native workflows in your own work. Ship things yourself when shipping yourself is the fastest path to the right answer. - Be a force multiplier. Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make. Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster. - Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and own outcomes. - Mentor and develop the PMs around you. Help raise the bar for the function. Give specific, timely feedback that improves the team's output. Contribute to hiring and to the shape of the product organization as it evolves. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: USD: $214,507 to $256,885 CAD $212,500 to $265,600 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone. Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. How We Build Babylist is in the middle of a fundamental shift in how software gets made, and we are not tiptoeing into it. We are rebuilding our engineering culture around a simple belief: AI changes everything. How teams are structured, how decisions get made, how fast ideas become working software. Our engineers own problems end to end, working directly with product, design, and business partners with short feedback loops and real stakeholder access. We ship, learn, and iterate fast. When something is not working, we throw it out and start over — project failure and personal failure are not the same thing here. AI tools are as natural to our workflow as an IDE or version control. We are not exploring this, we are living it. Our engineers use AI to explore tradeoffs, pressure-test designs, and move from problem to solution in hours instead of days. They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones. More velocity means more time for craft: better test coverage, stronger architecture, and deeper customer understanding. We hold ourselves to a higher quality bar because of AI, not in spite of it. We are building this playbook in real time, and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process, we should talk. Our Tech Stack - Swift - UIKit / SwiftUI - Foundation, CoreAnimation, Auto Layout - XCTest / unit and UI testing - Figma (design collaboration) - Ruby on Rails (backend context) - AWS - MySQL / Redis What the Role Is Babylist is looking for a Senior iOS Engineer to join our growing mobile team. You’ll be an integral part of shaping and enhancing the registry building and shopping experience as Babylist becomes the specialty retailer in baby commerce. Our platform provides parents-to-be with a carefully curated selection of baby essentials, personalized recommendations, and a seamless shopping experience — and the iOS app is how millions of families interact with all of it. Collaborating closely with designers, product managers, and full-stack engineers, you’ll contribute to building the foundation of our business. Your work will directly shape an app used by millions of users, ensuring it delivers a user-friendly, efficient, and delightful experience for parents preparing for the arrival of their new baby. We’re looking for builders — engineers who are excited about solving hard problems, moving fast, and helping invent what AI-first mobile development looks like at Babylist. Role lines blur here intentionally: you’ll contribute to architectural decisions, collaborate across product areas, and be expected to bring ideas, not just execute specs. Who You Are - A high-performing engineer with 6+ years of iOS development experience and a strong understanding of the capabilities, limitations, and intricacies of the iOS platform - You have proven experience in iOS app development using Swift and a deep understanding of its syntax, features, and best practices - You are familiar with Foundation, UIKit, CoreAnimation, Auto Layout, and other foundational Apple frameworks. You have hands-on experience building UIKit components in code and have worked closely with designers in tools like Figma - You have a passion for building consumer-facing products or e-commerce solutions — you understand the importance of delivering an exceptional user experience and are motivated to create engaging, intuitive iOS apps - You are familiar with iOS frameworks, architecture, and design patterns — including MVC and other architectural patterns — and can leverage them to build scalable, maintainable iOS applications - You thrive in a quickly growing environment and are excited to lead business-critical projects and unlock new capabilities - You have experience testing, monitoring, and running production software and are focused on continuing to grow your skills - You have a passion for identifying gaps in team processes or execution and love driving impactful improvements - You pay close attention to detail - You actively use AI coding tools (Copilot, Cursor, Claude Code, or similar) as part of your daily workflow, bring the architectural judgment to know when to trust AI-generated code and when to course-correct, and are comfortable with a higher experimentation rate — including bets that don’t pan out How You Will Make An Impact - Own the full development lifecycle of the Babylist iOS app — conceptualizing, designing, building, and maintaining features that deliver a seamless, delightful user experience - Optimize app performance by identifying areas for improvement, refining code, and employing techniques that keep interactions fast and responsive - Partner closely with designers, product managers, and full-stack engineers to translate requirements into intuitive, visually polished interfaces and align on architecture and API design - Write clean, efficient, and maintainable code following industry best practices — setting the standard for quality and keeping the codebase healthy long-term - Leverage testing techniques, unit tests, and debugging tools to proactively catch and resolve issues before they reach users - Lead the team in adopting AI-first development approaches — using AI tooling to accelerate code quality, speed up refactoring and test creation, and raise the bar on what’s possible. As a Senior Engineer, that includes knowing when AI-generated code needs architectural correction, not just acceptance - Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions - Show up as a collaborative, engaged team member — contributing ideas, shaping the direction of the iOS app, and making the team better through your insight and presence About Compensation We use a market-based approach to compensation. The starting salary range for this role is: USD $186,000 to $233,500 CAD $192,400 to $240,500 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI tools are as natural to how we work as your IDE or version control — we’re not exploring this, we’re living it Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone. Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.

Role Description Babylist is looking for a passionate Fullstack Staff Software Engineer to join our Babylist Health team. Launched in October 2022, Babylist Health provides a more user-friendly and transparent way for people to purchase a breast pump through insurance with incredible opportunities to broaden offerings for pregnancy, child, and new parent health in the future. This distributed team is responsible for scaling the technical systems and creating a user-friendly storefront that will support Babylist Health’s goals. You will also work on new strategic initiatives to expand the health offerings as we grow this business. As part of the team, you will lead business critical projects and make important decisions about how our systems grow and scale. Qualifications - A high-performing engineer with 10+ years of experience and a proven track record of delivering end-to-end solutions that drive business growth - Strong programming skills with modern web stacks such as React + Rails, Python/Django, or Node/Express - Proven track record of delivering high-quality, impactful projects - Experience in e-commerce or consumer applications is a plus but not required - Able to work effectively in a dynamic, fast-paced environment, with a collaborative approach to problem-solving - An excellent systems thinker, architecting and delivering large projects independently and with a team - A mentor and coach who fosters a culture of excellence and continuous improvement - Results-oriented, with a keen ability to prioritize tasks that deliver the most business impact - Genuinely excited about what AI can do Requirements - Collaborate closely with our Product team to lead creation of new features in health, including product education and comparison tools, automating user support flows, and expanding our offerings of goods and services via health insurance - Architect and lead execution of team cycle projects - Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions - Demonstrate strong systems thinking and curiosity, identifying opportunities to improve our product, technical systems, or ways of working - Build systems to scale Babylist Health to $200M in revenue and beyond over the next 3 years - Become a subject matter expert within our health services, defining how these services and features will grow and scale Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways Of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. How We Build Babylist is in the middle of a fundamental shift in how software gets made, and we are not tiptoeing into it. We are rebuilding our engineering culture around a simple belief: AI changes everything. How teams are structured, how decisions get made, how fast ideas become working software. Our engineers own problems end to end, working directly with product, design, and business partners with short feedback loops and real stakeholder access. We ship, learn, and iterate fast. When something is not working, we throw it out and start over — project failure and personal failure are not the same thing here. AI tools are as natural to our workflow as an IDE or version control. We are not exploring this, we are living it. Our engineers use AI to explore tradeoffs, pressure-test designs, and move from problem to solution in hours instead of days. They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones. More velocity means more time for craft: better test coverage, stronger architecture, and deeper customer understanding. We hold ourselves to a higher quality bar because of AI, not in spite of it. We are building this playbook in real time, and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process, we should talk. Our Tech Stack - Ruby on Rails - AWS - Sidekiq - MySQL - Redis What the Role Is Babylist is hiring Senior Software Engineers to join our engineering organization. You'll work on systems that power a $1B+ GMV marketplace, serving over 9 million families annually. Our engineering teams build everything from advertising platforms and commerce tools to registry systems and health products. During the interview process, you'll learn about different teams and we'll identify the best fit based on your skills and interests. The work spans: - Revenue & Growth: Advertising partnerships, commerce features, lifecycle marketing, and growth experiments - Product & Experience: Registry tools, shopping flows, health product experience, and customer-facing features - Platform & Infrastructure: Developer tools, core services, monitoring, and foundational systems We’re looking for builders — engineers who are excited about solving hard problems, moving fast, and helping invent what AI-first software development looks like at Babylist. Who You Are - A high-performing engineer with 6+ years of experience delivering end-to-end solutions that drive business growth - You thrive in a quickly growing environment and are excited to lead business-critical projects to unlock new capabilities - You have experience testing, monitoring, and running production software systems and are focused on continuing to grow your skills - You are a talented programmer with React and Ruby on Rails experience (or similar tech stack experience like Python/Django or Javascript/Node.js with strong desire to learn Ruby on Rails) and are excited about further developing your craft and quality of work - You have a passion for identifying gaps in team processes or execution and love driving impactful improvements - You're adaptable and open to working on different types of problems, from revenue systems to customer-facing features to infrastructure - Past experience in e-commerce, consumer growth marketing, adtech, or marketplace systems is a plus but not required - You pay close attention to detail - You actively use AI coding tools (Copilot, Cursor, Claude Code, or similar) as part of your daily workflow, bring the architectural judgment to know when to trust AI-generated code and when to course-correct, and are comfortable with a higher experimentation rate — including bets that don’t pan out How You Will Make An Impact - Provide leadership around process, tooling, systems, and software architecture. We benefit from more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems. - Improve and help maintain existing systems — and lead the team in adopting AI-first approaches to do it faster. As a Senior Engineer, you’re expected to help define how we use AI tooling to accelerate code quality, reduce friction, and raise the bar on what’s possible. This includes knowing when AI-generated code needs architectural correction, not just acceptance. - Work closely with product managers, designers, and data teams to design, implement, and deploy systems that support our growing business - Make architectural decisions that balance speed, quality, and long-term maintainability - Work in a close, supportive team solving real-world problems and making decisions - Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions About Compensation We use a market-based approach to compensation. The starting salary range for this role is: US: $186,800 to $233,500 USD Canada: $192,400 to $240,500 CAD Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At BabylistOur Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI tools are as natural to how we work as your IDE or version control — we’re not exploring this, we’re living it Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration. Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page. Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone. Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.