Babylist

What The Role IsAs a Senior Engineer at Babylist, you take on hard problems and own them end-to-end. Millions of families depend on what we build. Agents write most of the code now. So the hard part is yours: what to build, how it should work and whether what shipped was right. You're still in the code for the genuinely hard problems. Agents handle the volume. You spend your time on the parts that need a person. We're building well beyond the registry now: the financial side of raising a kid, maternal health made simpler and more human, the education new parents are looking for and the community around them. The hard problems run across all of it, plus the platform underneath and the AI we already ship to families. You'll start on a team, but you won't be boxed into it. The roadmap is open, your scope grows as you do and you have a say in what you take on next. Senior here means owning whole problems; Staff is the next step up, setting direction across a domain. What You'll OwnA Senior Engineer here owns problems, not just features. You're handed an outcome, you decide what to build, ship it and own whether it worked. You act on incomplete information and change course fast when the evidence says you were wrong. What you do depends on what the team needs: - Frame the problem with your PM as a peer, run the experiment and bring customer evidence into what gets built. - Harden a critical path, kill a class of incidents or design the abstraction your team builds on. - Be the reviewer people want on the risky changes. - Manage up with crisp choices: raise the risks early and protect the right tradeoffs. - Share what you're learning about AI openly, so the whole team gets sharper. A few problems people at this level are working on right now: - Deciding what the registry recommends to each family, from the ranking to the model behind it, and proving in a live experiment that it actually helps. - Building the evals system that catches our AI support agent making things up before a customer does. - Making a child's info one source of truth instead of five disconnected flows, so parents set it up once and new products like Early Investor build on it. Who You AreYou've been shipping production systems for years, and you've got the judgment to show for it. You can pick up an ambiguous problem and start moving before anyone hands you the full picture. The strongest Senior engineers here are generalists, and usually the most prolific builders on their team. You go wherever the problem leads: a backend service one week, a stubborn frontend bug the next, the data pipeline after that. When it's hard you dig in, and you learn unfamiliar parts of the stack fast. Range is the Senior signature. CompensationWe post real numbers. For a Canada-based Senior Engineer, the starting base salary range is $262,300 to $318,600 CAD, plus a target annual bonus of 15 percent of base. That's total target cash of roughly $302,000 to $366,000 CAD. On top of that you get meaningful equity and an RRSP match. Where you start in that range depends on your experience, and your pay grows from there with performance and scope. How We BuildAI is the default here. Engineers run agentic sessions for most of the work, and a lot of the interesting engineering now lives in the scaffolding that makes the agents good: the eval harnesses, the curated context, custom review skills and fast CI. Agents also triage incidents and handle a big share of support. A human always owns the outcome. The architecture is intentionally simple: one Rails monolith, MySQL and few moving parts. That's deliberate. Simple infrastructure lets us move fast and lets AI reason about the whole system, so the hardest problems are the ones in front of customers. The Stack - Core app: Rails, Packwerk, React, TypeScript, Sidekiq - Mobile: iOS (Swift), Android (Kotlin) - Data, search & events: MySQL, Snowflake, dbt, Airflow, Weaviate, WarpStream, Hex, Sigma - Machine learning: deep learning, matrix factorization, retrieval & ranking, AWS SageMaker, MLflow - AI & dev tooling: Claude Code, Devin, Linear, CodeRabbit, Warden, LangChain, Bedrock AgentCore, Maxim - Infra & ops: AWS, Kubernetes, Terraform, GitHub Actions, Datadog, incident.io, LaunchDarkly - Key integrations: Shopify (payments), Iterable (CRM) Why BabylistAn engineer, expecting her first baby, couldn't find the registry she wanted. So she built it. That's how Babylist started, and it's still how we work: engineers solving problems for families. Becoming a parent is one of the biggest moments in a person's life. Millions reach it for the first time every year, making thousands of decisions and figuring it out as they go. That's who we build for, and we're a long way from done. Ten million people give gifts through Babylist every year. We did more than $750M in revenue in 2025, up 45 percent over the year before, and we've been profitable for eight years while staying independent. So you can take on a hard, multi-year problem without watching over your shoulder for the next round or the next correction. And the team is small, around 65 engineers, so what you ship stays visible and your scope stays wide. How We WorkRemote-first across the US and Canada, and we have been for years. That's not changing. We trust you to own your time and your outcomes, and we get everyone in a room together twice a year. Teams are small, pods of three to five engineers, so nothing you ship disappears into a committee. You'll work shoulder to shoulder with product, design and data, and with the partners across the business who rely on what you ship. You'll also stay close to customers yourself: sitting in on user interviews, watching session recordings, riding along with support. Here that's part of the engineering job, on a regular basis. How We HireThree rounds, usually two to three weeks, start to finish. - Recruiter conversation (30 minutes). Trade context: what you want next, what we're building and straight answers on comp, team and remote. - Technical screen (1 hour). One round, no AI, language-agnostic. Reach for Google when you normally would. We just want to see how you reason from first principles. - Final round (4 hours). Four one-hour interviews: system design, AI-assisted coding with the tools you'd actually use here, product sense and culture and values. You'll hear back either way within 24 to 48 hours. If your timeline is tight, tell us and we'll move faster. Benefits - Company-paid medical and fully covered dental and vision - A RRSP match - Generous paid parental leave for birthing and non-birthing parents, plus a gradual return-to-work program - Winter Wonder Week, a paid company-wide week off at the end of the year - A remote-work stipend - Mental-health and wellness support A Few Things To Know - We record and transcribe interviews to evaluate candidates, in line with applicable privacy laws. - We expect you to use AI in your work and we welcome it in the process, but what you submit and say should reflect your own thinking. - If you have a family member or close relationship with a Babylist employee, let your recruiter know. - Official outreach only ever comes from an @babylist.com address.

What The Role Is As a Staff Engineer at Babylist, you own some of our hardest domains and decide where they go. Millions of families depend on what we build. Agents write most of the code now. So the hard part is yours: what to build, how it should work and whether what shipped was right. You're still in the code for the genuinely hard problems. Agents handle the volume. You spend your time on the parts that need a person. We're building well beyond the registry now: the financial side of raising a kid, maternal health made simpler and more human, the education new parents are looking for and the community around them. The hard problems run across all of it, plus the platform underneath and the AI we already ship to families. You'll own a big piece of the product, but you won't be boxed into it. The roadmap is open. You have a say in which bets we make, and you pick what you take on next. What You'll OwnA Staff Engineer here sets direction. You own a domain: a product surface, a platform area or a capability that cuts across several teams. You set where it's going over the next year or two, sequence the bets that get there and make the technical and product calls along the way. You're still in the code. We don't have architects who've stopped building. If you stepped away, multiple teams would feel it. Your influence shows up in the systems and the work other teams choose to build on. You don't need direct reports to have that reach. It comes from what you build. In practice, you: - Take a fuzzy business problem from the first sketch through to production, and stay on the hook for whether it actually helped customers. - Build the platform or tooling other teams adopt by choice, and own it as it scales. - Make the architecture calls that span teams and the ones that are expensive to reverse. - Set the standard for how your domain builds with AI. Decide what good looks like, build the patterns and evals that get agents there and catch the output that's confidently wrong before it ships. - Partner with product, design and data as a peer, shaping what's worth building from the start. - Coach Senior engineers through the hard calls, the ambiguous ones as much as the technical ones. A few problems people at this level are working on right now: - Resolving one customer across registry, shop and health, plus the friends and family buying for them, so personalization works everywhere without each team rebuilding it. - Designing the knowledge system our coding agents reliably load, and working out how much context actually helps before it starts to hurt. - Building Early Investor, our new family finance product, from scratch, on a deadline that can't move. Who You AreYou've shipped production systems for enough years to have earned strong opinions, and you hold them loosely. You can pick up an ambiguous problem and start moving before anyone hands you the full picture. You've already changed how a team builds with AI, and the new way stuck. Most Staff engineers lean one of two ways, and both do well here. Some point their depth at the systems everyone runs on: the platforms, the reliability and security bar, the harnesses that make AI produce good code. Others point it at the customer: framing the problem with PMs as peers, owning a journey end to end, deciding what to build and learning whether it worked. You don't have to be both. You do have to be excellent at one and fluent in the other. A few things that tend to be true of people who thrive here: - You measure yourself by impact: a customer outcome, or a system a dozen teams come to depend on. - You're curious: you spot problems before they're filed and push your own ideas until they ship. CompensationWe post real numbers. For a Canada-based Staff Engineer, the starting base salary range is $306,800 to $372,600 CAD, plus a target annual bonus of 20 percent of base. That's total target cash of roughly $368,000 to $447,000 CAD. On top of that you get meaningful equity and an RRSP match. Where you start in that range depends on your experience, and your pay grows from there with performance and scope. How We Build AI is the default here. Engineers run agentic sessions for most of the work, and a lot of the interesting engineering now lives in the scaffolding that makes the agents good: the eval harnesses, the curated context, custom review skills and fast CI. Agents also triage incidents and handle a big share of support. A human always owns the outcome. The architecture is intentionally simple: one Rails monolith, MySQL and few moving parts. That's deliberate. Simple infrastructure lets us move fast and lets AI reason about the whole system, so the hardest problems are the ones in front of customers. The Stack - Core app: Rails, Packwerk, React, TypeScript, Sidekiq - Mobile: iOS (Swift), Android (Kotlin) - Data, search & events: MySQL, Snowflake, dbt, Airflow, Weaviate, WarpStream, Hex, Sigma - Machine learning: deep learning, matrix factorization, retrieval & ranking, AWS SageMaker, MLflow - AI & dev tooling: Claude Code, Devin, Linear, CodeRabbit, Warden, LangChain, Bedrock AgentCore, Maxim - Infra & ops: AWS, Kubernetes, Terraform, GitHub Actions, Datadog, incident.io, LaunchDarkly - Key integrations: Shopify (payments), Iterable (CRM) Why BabylistAn engineer, expecting her first baby, couldn't find the registry she wanted. So she built it. That's how Babylist started, and it's still how we work: engineers solving problems for families. Becoming a parent is one of the biggest moments in a person's life. Millions reach it for the first time every year, making thousands of decisions and figuring it out as they go. That's who we build for, and we're a long way from done. Ten million people give gifts through Babylist every year. We did more than $750M in revenue in 2025, up 45 percent over the year before, and we've been profitable for eight years while staying independent. So you can take on a hard, multi-year problem without watching over your shoulder for the next round or the next correction. And the team is small, around 65 engineers, so what you ship stays visible and your scope stays wide. How We WorkRemote-first across the US and Canada, and we have been for years. That's not changing. We trust you to own your time and your outcomes, and we get everyone in a room together twice a year. Teams are small, pods of three to five engineers, so nothing you ship disappears into a committee. You'll work shoulder to shoulder with product, design and data, and with the partners across the business who rely on what you ship. You'll also stay close to customers yourself: sitting in on user interviews, watching session recordings, riding along with support. Here that's part of the engineering job, on a regular basis. How We HireThree rounds, usually two to three weeks start to finish. - Recruiter conversation (30 minutes). Trade context: what you want next, what we're building and straight answers on comp, team and remote. - Technical screen (1 hour). One round, no AI, language-agnostic. Reach for Google when you normally would. We just want to see how you reason from first principles. - Final round (4 hours). Four one-hour interviews: system design, AI-assisted coding with the tools you'd actually use here, product sense and culture and values. You'll hear back either way within 24 to 48 hours. If your timeline is tight, tell us and we'll move faster. Benefits - Company-paid medical and fully covered dental and vision - A RRSP match - Generous paid parental leave for birthing and non-birthing parents, plus a gradual return-to-work program - Winter Wonder Week, a paid company-wide week off at the end of the year - A remote-work stipend - Mental-health and wellness support A Few Things To Know - We record and transcribe interviews to evaluate candidates, in line with applicable privacy laws. - We expect you to use AI in your work and we welcome it in the process, but what you submit and say should reflect your own thinking. - If you have a family member or close relationship with a Babylist employee, let your recruiter know. - Official outreach only ever comes from an @babylist.com address

What the Role Is Babylist's merchandising business is one of the highest-leverage, most complex parts of the company — and it's never had a dedicated technology partner. The Merchandising Operations team manages the product data, vendor relationships, and owned brands manufacturing workflows that power Babylist's shop, and they've been doing it largely on manual processes and Google Sheets that have hit their limits. As a Senior Technical Product Manager for Merchandising Operations, you will be the first dedicated technical partner for this team — identifying, designing, and deploying the technology solutions that will help scale Babylist from a $750M to a $2B business over the next three years. This role will report to the Director of Technical Product, and will play a central role in defining and executing an ambitious technology transformation for Babylist's merchandising and owned brands operations. Who You Are - You're an experienced Product Manager, with 5+ years of experience in an agile development environment - You have experience building internal tools or operational technology — you understand that technology must interact with complex human processes, not just optimize for ideal-state inputs - You are a builder: you've independently prototyped, shipped, or deployed solutions — whether professionally or personally — and you get excited about identifying a problem and finding a way to solve it yourself - You have worked in highly cross-functional roles, managing the needs of various technical and non-technical stakeholders when executing projects - You have experience with systems integration, data flow, APIs, and automation of manual processes, and you can discuss system architecture with technical counterparts - You are able to work with ambiguity and define executable projects from initially unclear priorities — particularly in greenfield or under-invested areas - You are highly analytical, leveraging data and process improvement techniques to objectively define priorities and action items - You have excellent written and verbal communication skills, and can express ideas effectively to both technical and non-technical audiences - You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in. How You Will Make An Impact - Drive the full product lifecycle for your roadmap — discovery, definition and validation, development, launch, and iteration — across the Merchandising and Owned Brands teams - Lead the evaluation and build/buy decision for a Product Information Management (PIM) system to centralize product data, descriptions, images, and specs across channels - Partner with the Owned Brands team to design and deploy technology solutions that replace manual, Google Sheets-based manufacturing and production workflows - Identify greenfield opportunities by embedding with the Merchandising and Owned Brands teams, building trusted relationships with key stakeholders to deeply understand their processes and pain points - Collaborate with Product and Engineering leadership to prioritize requests across many stakeholders, including Merchandising Operations, Owned Brands, and Data - Define meaningful metrics for your space, work with data and engineering teams to surface them, and communicate their impact to the rest of the organization - Build solutions that account for the realities of working with external vendors who cannot be mandated to standardize their processes — designing for the world as it is, not the world as you'd like it to be - Use AI tools to accelerate discovery, prototyping, and delivery wherever possible Why This Role - Greenfield opportunity — be the first technical partner to a nearly billion-dollar business unit that has never had dedicated tech support; the scope is yours to define - Builder's playground — this role is explicitly looking for someone who wants to build, not just manage; you'll have room to prototype, experiment, and ship - AI opportunity — get hands-on experience applying AI tools to real operational problems at a company actively investing in this space - Direct business impact — your work will directly enable Babylist's growth trajectory; the merchandising team's success is tied to yours - Executive visibility — direct exposure to senior leadership and a high-visibility mandate Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management, and we invest in the tools and the time to connect with colleagues - We build products that positively impact millions of people's lives - AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Benefits - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.

How We Build Babylist is in the middle of a fundamental shift in how software gets made, and we are not tiptoeing into it. We are rebuilding our engineering culture around a simple belief: AI changes everything. How teams are structured, how decisions get made, how fast ideas become working software. Our engineers own problems end to end, working directly with product, design, and business partners with short feedback loops and real stakeholder access. We ship, learn, and iterate fast. When something is not working, we throw it out and start over — project failure and personal failure are not the same thing here. AI tools are as natural to our workflow as an IDE or version control. We are not exploring this, we are living it. Our engineers use AI to explore tradeoffs, pressure-test designs, and move from problem to solution in hours instead of days. They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones. More velocity means more time for craft: better test coverage, stronger architecture, and deeper customer understanding. We hold ourselves to a higher quality bar because of AI, not in spite of it. We are building this playbook in real time, and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process, we should talk. Our Tech Stack - Ruby on Rails - AWS - Sidekiq - MySQL - Redis What the Role Is Babylist is hiring Senior Software Engineers to join our engineering organization. You'll work on systems that power a $1B+ GMV marketplace, serving over 9 million families annually. Our engineering teams build everything from advertising platforms and commerce tools to registry systems and health products. During the interview process, you'll learn about different teams and we'll identify the best fit based on your skills and interests. The work spans: - Revenue & Growth: Advertising partnerships, commerce features, lifecycle marketing, and growth experiments - Product & Experience: Registry tools, shopping flows, health product experience, and customer-facing features - Platform & Infrastructure: Developer tools, core services, monitoring, and foundational systems We’re looking for builders — engineers who are excited about solving hard problems, moving fast, and helping invent what AI-first software development looks like at Babylist. Who You Are - A high-performing engineer with 6+ years of experience delivering end-to-end solutions that drive business growth - You thrive in a quickly growing environment and are excited to lead business-critical projects to unlock new capabilities - You have experience testing, monitoring, and running production software systems and are focused on continuing to grow your skills - You are a talented programmer with React and Ruby on Rails experience (or similar tech stack experience like Python/Django or Javascript/Node.js with strong desire to learn Ruby on Rails) and are excited about further developing your craft and quality of work - You have a passion for identifying gaps in team processes or execution and love driving impactful improvements - You're adaptable and open to working on different types of problems, from revenue systems to customer-facing features to infrastructure - Past experience in e-commerce, consumer growth marketing, adtech, or marketplace systems is a plus but not required - You pay close attention to detail - You actively use AI coding tools (Copilot, Cursor, Claude Code, or similar) as part of your daily workflow, bring the architectural judgment to know when to trust AI-generated code and when to course-correct, and are comfortable with a higher experimentation rate — including bets that don’t pan out How You Will Make An Impact - Provide leadership around process, tooling, systems, and software architecture. We benefit from more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems. - Improve and help maintain existing systems — and lead the team in adopting AI-first approaches to do it faster. As a Senior Engineer, you’re expected to help define how we use AI tooling to accelerate code quality, reduce friction, and raise the bar on what’s possible. This includes knowing when AI-generated code needs architectural correction, not just acceptance. - Work closely with product managers, designers, and data teams to design, implement, and deploy systems that support our growing business - Make architectural decisions that balance speed, quality, and long-term maintainability - Work in a close, supportive team solving real-world problems and making decisions - Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways Of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At BabylistOur Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management, and we invest in the tools and the time to connect with colleagues - We build products that positively impact millions of people's lives - AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Benefits - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.

How We Build Babylist is in the middle of a fundamental shift in how software gets made, and we are not tiptoeing into it. We are rebuilding our engineering culture around a simple belief: AI changes everything. How teams are structured, how decisions get made, how fast ideas become working software. Our engineers own problems end to end, working directly with product, design, and business partners with short feedback loops and real stakeholder access. We ship, learn, and iterate fast. When something is not working, we throw it out and start over — project failure and personal failure are not the same thing here. AI tools are as natural to our workflow as an IDE or version control. We are not exploring this, we are living it. Our engineers use AI to explore tradeoffs, pressure-test designs, and move from problem to solution in hours instead of days. They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones. More velocity means more time for craft: better test coverage, stronger architecture, and deeper customer understanding. We hold ourselves to a higher quality bar because of AI, not in spite of it. We are building this playbook in real time, and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process, we should talk. Our Tech Stack - Ruby on Rails - React - AWS - Sidekiq - MySQL - Redis - Native iOS and Android What the Role Is Babylist is looking for a passionate Fullstack Staff Software Engineer to join our Babylist Health team. Launched in October 2022, Babylist Health provides a more user-friendly and transparent way for people to purchase a breast pump through insurance with incredible opportunities to broaden offerings for pregnancy, child, and new parent health in the future. This distributed team is responsible for scaling the technical systems and creating a user-friendly storefront that will support Babylist Health’s goals. You will also work on new strategic initiatives to expand the health offerings as we grow this business. As part of the team, you will lead business critical projects and make important decisions about how our systems grow and scale. Who You Are - A high-performing engineer with 10+ years of experience and a proven track record of delivering end-to-end solutions that drive business growth - You are a strong programmer with modern web stacks such as React + Rails, Python/Django, or Node/Express. We use Rails, and you should be excited to pick up a new one if it's not already in your repertoire - You have a proven track record of delivering high-quality, impactful projects - Experience in e-commerce or consumer applications is a plus but not required - Able to work effectively in a dynamic, fast-paced environment, with a collaborative approach to problem-solving - An excellent systems thinker, architecting and delivering large projects independently and with a team - A mentor and coach who fosters a culture of excellence and continuous improvement - Results-oriented, with a keen ability to prioritize tasks that deliver the most business impact - You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in. How You Will Make An Impact - Collaborate closely with our Product team to lead creation of new features in health, including product education and comparison tools, automating user support flows, and expanding our offerings of goods and services via health insurance - Architect and lead execution of team cycle projects - Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions - Demonstrate strong systems thinking and curiosity, identifying opportunities to improve our product, technical systems, or ways of working - Build systems to scale Babylist Health to $200M in revenue and beyond over the next 3 years - Become a subject matter expert within our health services, defining how these services and features will grow and scale Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI tools are as natural to how we work as your IDE or version control — we're not exploring this, we're living it. Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. Connections at Babylist. Related to or close with a current Babylist employee? Let your recruiter know so we can keep the process fair for everyone. Protect Yourself from Scams. Official outreach only comes from the Babylist Talent Team at @babylist.com. We'll never ask for payment or financial information. Anything via WhatsApp, Telegram, or a non-Babylist email isn't us. Verify roles at babylist.com/careers.

Role Description The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring Staff Product Designers to build the next generation of Babylist by leveraging this reality. The Staff Product Designer is the durable design owner of a major Babylist experience - the person the rest of the company looks to when a hard question about that experience has to get answered. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the vision for whether something is intuitive, beautiful, and emotionally right for the user. - You work alongside product managers, engineers, and data partners, driving the experience layer and ensuring every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. - You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off. - You help Babylist make the transition into AI-native product development by setting the standard others adopt for what an AI-native designer does every day. - You shape how parents discover products, build their registry, receive gifts, and navigate early parenthood across web and native mobile. These are not casual interactions. Families are making decisions during one of the most meaningful and overwhelming transitions of their lives. The experience has to be easy to use, easy to understand, and worthy of the trust they place in us. Qualifications - Craft and experience obsessed. - A systems thinker. - Industry aware and pattern fluent. - Human-and-data-centered. - A product strategist. - Critical thinker. - Feedback fan. - AI-native. - A real builder. - Outcome owner. - Adaptable to change. - Excited about the AI transformation. Requirements - Own a customer journey or major product experience end-to-end. - Set the design vision for your experience. - Design and build experiences that drive outcomes. - Define excellence. - Stay deeply connected to users. - Contribute to and evolve Babylist's design system. - Operate with agency. - Build with AI-native workflows. - Write production frontend code. - Scale design democratization. - Develop the designers around you. - Multiply your team. - Be a flexible operator. Benefits - Company-paid medical, dental, and vision insurance. - Retirement savings plan with company matching and flexible spending accounts. - Generous paid parental leave and PTO. - Winter Wonder Week: the whole company takes a paid week off at the end of the year. - Remote work stipend to set up your office. - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.

What the Role Is Babylist is looking for an experienced Branded Content Editor who owns sponsored email from start to finish and leads how our team uses AI to build and scale that work. This is a writing and editing role first and foremost, one that requires equal parts creativity and love of process (we know you're out there!). You're writing and designing on one hand, managing deadlines and multiple projects on the other. And if you had a third hand, it'd be dedicated to Slack. It's where we connect, solve problems, share wins, and send all the emojis. Who You Are - Gets a genuine kick out of finding exactly the right words. Clever subject lines, unexpected word combos, copy that earns the click. - Exceptional writer and editor with a sharp brand voice. Writes fast and accurately, and can adapt a message to meet client and user needs without losing Babylist's tone. - Fluent in AI tools (Claude, ChatGPT, Gemini, etc.) for research, outlining, data collection, automations, and more to improve the team's production workflows. - Proficient in Figma, comfortable building and QA'ing email. - Data-driven, reads performance data and knows how to act on it. - Systems-oriented, spots bottlenecks and builds solutions. - Natural relationship builder, treats cross-functional partnerships as essential to getting the best work done. - Clear communicator, knows when to flag an issue, when to push back, and when to let it go. - Handles client and legal revisions efficiently and protects the user experience. - 4+ years writing and editing branded content, or at a digital publisher or media company. - You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. How You Will Make An Impact - Write, edit, build in Figma, and QA branded email before it ships. - Set and document the standards for branded email: voice, quality, and production process. - Develop AI-assisted workflows that reduce manual production time across the team. - Coach the team on how to use AI tools you discover and develop so everyone levels up. - Pull and analyze email performance data; use what you learn to adjust copy and hit benchmarks. Report monthly. - Manage multiple assignments simultaneously and hit deadlines in a high-volume environment. - Flex into other branded content as priorities shift: articles, newsletter placements, feed copy. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $119,852 to $143,839 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management, and we invest in the tools and the time to connect with colleagues - We build products that positively impact millions of people's lives - AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Benefits - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.

How We Build Babylist is rebuilding how we make software around one belief: AI changes everything — how teams are structured, how decisions get made, how fast an idea becomes working software. Our engineers own problems end to end, work directly with product and design, and ship fast. When something isn't working, we throw it out and start over. Project failure and personal failure are not the same thing here. AI is as natural to our workflow as an IDE or version control. We use it to explore tradeoffs, pressure-test designs, and clear the routine work so our judgment goes where it actually counts. More velocity means more room for craft: better tests, stronger architecture, deeper customer understanding. We hold ourselves to a higher bar because of AI, not in spite of it. We're writing this playbook in real time. If you've already changed how you work because of AI, and you care more about shipping something great than following a prescribed process, let's talk. Our Tech Stack - Ruby on Rails - React - AWS - Sidekiq - MySQL - Redis - Native iOS and Android What the Role Is Babylist is hiring Staff Software Engineers to join an 85-person engineering org building a $1B+ GMV marketplace for new and expecting families. The systems you'll shape run at real scale — registry, commerce, health, advertising, and the platform underneath all of it, touching millions of people every year. As a Staff Engineer you set technical direction that reaches across pods, not just inside one. We'll point you at the problems where your skills land best, and your influence won't stop at a single pod's edge. The work spans revenue and growth, consumer product and registry experience, and platform and infrastructure. Who You Are - You are a Staff Software Engineer with 10+ years building and shipping production systems at scale — you own outcomes across teams, not just your slice of them - You've already set the bar on a team for how AI gets used in real engineering work — not just used the tools yourself, but shaped how others do - You have the judgment to know when to trust AI output and when to throw it out, and you help the engineers around you build that same calibrated view - You move on hard, ambiguous problems without waiting for perfect information — you make the call, document your reasoning, and pull in the right people at the right moment - You have deep backend fundamentals and system-design range — you've shipped production Rails, or you've shipped Python/Django or Node.js and you're ready to ramp up on Rails as fast as possible - You have strong opinions about product and architecture decisions — you work with product and design as a peer, push back when the technical tradeoffs are being underweighted, and you're who others look to when the call is hard - You communicate clearly and concisely — you can take a complex technical bet and make it land with engineers and execs alike - If your best work happens inside one well-scoped team with clear requirements, this will be a stretch — Staff here own ambiguous, cross-team problems from start to finish - You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next How You Will Make An Impact - Cross-Team Ownership — take a fuzzy business need through design, build, and production across pod boundaries, with minimal handoffs and maximum accountability - AI-Native Development — use AI tools as genuine force multipliers and set the standard, across pods, for what high-quality AI-assisted engineering actually looks like - System Design — make architectural calls that span services and teams, balance speed, quality, and long-term maintainability, and bring people along so the decisions stick - Cross-Functional Partnership — work directly with product, design, and data as a collaborator with opinions, not an executor with a ticket queue - Mentorship — make the engineers around you meaningfully better, including senior engineers, through code review, design feedback, and direct investment in how they think through problems - Process and Craft — when the org's ways of working have gaps, you fix them, not just flag them Why This Role - You'll be building something most companies are still figuring out how to start — AI is already in how we work here, and the Staff engineers joining now are the ones defining what that looks like going forward - The systems you build will be used by millions of families during one of the most vulnerable, exciting moments of their lives — that kind of product impact is genuinely rare - Babylist has been profitable for years, is growing 44% year over year, and hires deliberately — your architecture decisions compound across the org, you will not be a ticket in a sprint - 85 engineers, a CTO who codes, and a founder who started as a software engineer — this is what it looks like when the whole company actually respects the craft About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $226,673 - $273,100 + Target 20% annual bonus and competitive equity Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management, and we invest in the tools and the time to connect with colleagues - We build products that positively impact millions of people's lives - AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Benefits - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. Hiring Decisions.If we interview you, we'll let you know our decision within 45 days of your final interview, either way. Connections at Babylist. Related to or close with a current Babylist employee? Let your recruiter know so we can keep the process fair for everyone. Protect Yourself from Scams. Official outreach only comes from the Babylist Talent Team at @babylist.com. We'll never ask for payment or financial information. Anything via WhatsApp, Telegram, or a non-Babylist email isn't us. Verify roles at babylist.com/careers.

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is The Data team at Babylist powers decision-making across the entire business — from product growth to operations to AI. This is a senior individual contributor role on the Data Engineering team, sitting at the intersection of platform thinking and AI-native tooling. You'll own the architecture and systems that make data engineering itself more scalable — not just the pipelines, but the harnesses and agentic scaffolding that generate, test, and maintain them. You'll work cross-functionally with analysts, data scientists, and product teams to keep Babylist's data infrastructure reliable and ahead of where the business is going. Who You Are - Experienced building production AI/LLM systems — RAG pipelines, agentic workflows, tool integrations (e.g., MCP servers) that real users depend on, not just prototypes - Platform-minded — you see repetitive data engineering work as a system design problem and build the scaffolding to automate it - Deeply fluent in Python and production-grade data engineering, with 7+ years building systems that hold up at scale - Proficient with Airflow and dbt — you understand data modeling and ETL principles, not just the tooling - Comfortable in AWS — you've provisioned and managed cloud data resources across EC2, S3, Lambda, and EKS - Familiar with Snowflake or comparable modern cloud data warehouses - Able to work cross-functionally with analysts and data scientists — translating their needs into infrastructure that actually serves them - You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. - You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in. How You Will Make An Impact - Build and scale data pipelines for ingestion into Snowflake — with a focus on reliability and performance across a $750M+ e-commerce business - Design and ship the agentic systems that perform data engineering work — pipeline generation, testing, and maintenance as automated systems, not one-off builds - Develop and maintain ML pipelines that help data scientists operationalize models and integrate them with our data infrastructure - Implement and improve data monitoring across complex, multi-system user journeys - Collaborate with Analytics Engineers on data modeling and the reliability of shared data assets - Partner with product, analyst, and ML teams to deliver end-to-end data solutions — from ingestion to advanced analytics and AI\ Why This Role - You're building the meta-layer — not just pipelines, but the systems that build pipelines; it's a rare scope for a data engineering role - The data infrastructure is solid; you're extending and automating something that works, not inheriting a mess - AI is core to the mandate here, not a future aspiration — agentic data engineering is a real part of the roadmap, not a stretch goal - You'll have direct influence on how a 9M+ user platform scales its data systems through a pre-IPO growth moment. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $186,086.000 to $221,800 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is Babylist Media is transforming its operating model to support long-term, scalable growth. We are standing up a modern Revenue Operations organization focused on platform modernization, AI-enabled workflows, and scalable media operations. Reporting to the VP of Strategic Partnerships & Business Development, the Director of Revenue Operations will build and lead a high-performing team, guiding the strategy, systems, and cross-functional processes that drive our future revenue engine. Who You Are - 10+ years of experience in advertising or media revenue operations, sales operations, with deep expertise in architecting scalable operating systems for growing media companies. - Significant experience within media or advertising ecosystems, including working with publishers, advertisers, or ad-tech platforms - 4+ years of proven leadership experience building and managing high-performing teams - Demonstrated experience managing advertising inventory and driving yield optimization strategies across onsite and offsite channels, leveraging pricing, packaging, forecasting, and performance analytics to maximize revenue and fill rates while balancing advertiser demand and user experience. - Hands-on experience building, launching, and managing ad-server programs, including implementation, optimization, and ongoing governance. Experience with Boostr or Koddi is a plus - Strong analytical, financial, and operational acumen, with the ability to translate complex business needs into clear, scalable processes and systems - Deep understanding of revenue funnels, forecasting, pipeline management, and sales processes - Experience leading commission planning, territory design, and quota-setting processes - Excellent communication skills, with experience presenting recommendations and insights to executive leadership - A builder mentality—comfortable operating in ambiguity, creating structure, and scaling for future growth - Bias toward action, continuous improvement, and high-quality execution - You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next How You Will Make An Impact - Lead, performance manage and develop a growing team of three across Pricing & Packaging and Ad Operations for onsite and offsite channels - Oversee inventory management and yield optimization across all media products, maximizing sell-through rates while protecting margin - Oversee rate card strategy, pricing architecture, and new media product development to maximize yield and sell-through efficiency - Lead Ad Operations’ transition to a fully integrated Koddi ad server model (from site-served), owning trafficking, pacing, optimization, reconciliation, and serving as system owner for Koddi and Boostr (architecture, permissions, reporting integrity). - Run the deal desk, reviewing pricing, discounting, and non-standard deals while supporting key account growth - Lead annual planning and quarterly forecasting across GTM functions in partnership with Finance, building accurate pipeline and revenue models that inform both short- and long-term strategic decisions - Partner with Finance and Accounting on revenue actualization, monthly billing, and ensuring accurate revenue recognition processes - Oversee end-to-end commission operations (plan design, quota setting, reconciliation) in partnership with Total Rewards and People Ops - Own QBR/MBR inputs and deliver weekly pipeline and performance reporting - Maintain documentation of sales processes and inventory/discounting workflows - Create and maintain comprehensive documentation of sales processes across tools, discounting, upfronts, and inventory management, including RACI matrices that clearly define decision rights and execution responsibilities across Partnerships, AdOps, and cross-functional teams. - Provide sales enablement support, onboarding materials, and tooling guidance About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $171,976 to $206,338 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.