• Develop deep, trusted relationships with sales and account management leaders at designated health plans and partners. • Embed yourself in their teams to understand their goals, challenges, and client dynamics to position Progyny as the solution that helps them win. • Serve as the “go to” resource for sales enablement, competitive positioning, and client-specific strategy. • Equip health plan teams with the tools, language, and confidence to advocate for Progyny in competitive scenarios. • Lead joint business planning conversations that elevate Progyny’s role in women’s health and care management. • Ensure Progyny is consistently “top of mind” when health plan teams are recommending solutions to their clients. • Partner with internal leadership to align on sales strategy, messaging, and market priorities. • Collaborate with marketing, clinical, and product teams to develop compelling narratives and materials tailored to health plan audiences. • Track and report on influence metrics including how often we’re being raised, by whom, and in what context. • Drive incremental pipeline growth and increase close ratios within designated plans and partnerships.

About M-Files M-Files is the leader in Context-First Document Management, transforming the way organizations work by ensuring every document is instantly understood in context. Powered by our unique Enterprise Knowledge Graph and Aino, our trusted AI orchestration layer, we help companies eliminate operational friction, boost productivity, and build AI-ready foundations for the future. With 6,000+ customers globally, M-Files is redefining how businesses collaborate, automate, and scale in the AI era. For more information, visit www.m-files.com Your mission As the Growth Marketing Manager for Germany & Austria, you will own pipeline generation, regional activation, and the growth strategy across the region. You will work hand-in-hand with regional SDRs, BDRs, Sales Leaders, and AEs to design, execute, and optimize programs that generate high-quality pipeline and revenue. This role is highly collaborative, commercially driven, and central to regional success. You will operate as a strategic partner to sales - ensuring that marketing is not only generating demand, but actively supporting pipeline progression, deal acceleration, and revenue outcomes. What you will do: - Drive regional demand generation across the region, working closely with Sales, SDRs, BDRs, and a regional digital agency to create and scale programs that consistently deliver high‑quality pipeline. - Localize and adapt global campaigns, messaging, and assets to ensure strong resonance and performance in the DACH market. - Oversee a regional digital marketing agency, ensuring successful execution of paid search and social programs that deliver brand awareness, high quality pipeline, and revenue. - Support strategic German & Austrian partners and Partner Marketing Managers, to plan and execute co-marketing activities that accelerate partner-attributed pipeline. - Develop targeted outreach and follow-up plays together with SDRs to improve conversion from leads to qualified opportunities. - Support Sales Leader and AEs with insights, tailored content, micro‑campaigns, and account-specific marketing tactics that help progress active deals. - Provide data-driven regional reporting on what is working, what is not, and where to invest next to maximize pipeline and revenue. - Strengthen brand presence in the region by coordinating local content creation, customer stories, and in‑market communications. - Lead the planning, budget and execution of key regional events (Trade shows, webinars, roadshows, hosted events, PPL programs, etc.) to build awareness, engage prospects, and create new opportunities. - Foster strong collaboration loops between Sales and Marketing to align priorities, share learnings, and continuously improve marketing effectiveness. Who You Are: - Native-level German speaker with excellent English communication skills. - 4+ years of experience in a field-marketing or demand generation role, preferably within a high-growth B2B SaaS environment. - Proven track record of generating pipeline and influencing revenue through integrated marketing programs. - Strong understanding of the German and Austrian markets, preferably with proven experience targeting IT & Business decision makers at manufacturing and/or professional services enterprises. - Skilled with tools like Salesforce, HubSpot, 6sense, or similar - this role is a balance of strategic planning and hands-on execution. - Collaborative, communicative, and energized by working closely with Sales, SDRs, and cross-functional teams. - Analytical yet creative, with a test-and-learn mindset. Benefits At M-Files, our Guiding Principles unite us across diverse cultures and personalities: Make It Happen: We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results. Help Others: We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together. Love Customers: We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed. What We Offer: - Ownership of a high-impact region with senior-level visibility. - A modern GTM engine supported by best-in-class tech (6sense, ZoomInfo, Gong, Salesforce). - A supportive, international team that values initiative, curiosity, and innovation. - Flexibility, autonomy, and the ability to shape M-Files’ growth across the DACH region. Ready to Make an Impact? If you’re excited to shape the next chapter of M-Files’ growth in the DACH region, we’d love to hear from you. Applications are reviewed on a rolling basis and the position will be filled as soon as we find the right candidate. Please apply via our careers portal. We are not sponsoring relocation for this role and will only consider applicants based in Germany.

• Desenvolver e implementar estratégias de marketing inbound, visando a geração de leads B2C para a equipe de captação; • Gerenciar e otimizar campanhas usando uma variedade de ferramentas integradas ao CRM; • Analisar e segmentar bases de dados para garantir que as campanhas alcancem os públicos-alvo mais relevantes e com maior potencial de conversão; • Monitorar o desempenho das campanhas e ajustar as estratégias com base em análises e feedbacks da equipe de captação; • Assegurar que a equipe de captação tenha um fluxo constante de leads qualificados para trabalhar; • Configurar workflows no CRM, sequências de e-mails, e-mail marketing e outras ações com foco na captação de leads B2C. • Desenvolver e implementar estratégias de marketing outbound, com forte ênfase em e-mail marketing e automação, visando a geração de leads B2B para a equipe de captação; • Criar e otimizar textos persuasivos (copywriting) para campanhas de e-mail, sequências de automação, e outros materiais, com foco em conversão; • Gerenciar e otimizar campanhas de e-mail e fluxos de nutrição usando uma variedade de ferramentas integradas ao nosso CRM; • Analisar e segmentar bases de dados para garantir que as campanhas alcancem os públicos-alvo mais relevantes e com maior potencial de conversão; • Monitorar o desempenho das campanhas e ajustar as estratégias com base em análises e feedbacks da equipe de captação; • Assegurar que a equipe de captação tenha um fluxo constante de leads qualificados para trabalhar; • Manter-se em atualização com as tendências de marketing B2B, copywriting e tecnologia, aplicando novas técnicas e ferramentas conforme necessário; • Configurar workflows no CRM, sequências de emails, e-mail marketing e outras ações com foco na captação de leads B2B.

• Collaborate with the communications manager to execute audience acquisition strategies targeting key personas for each event • Support the development and deployment of multi-channel marketing campaigns (email, paid media, social, partner, web, etc.) to drive event registrations and participation • Coordinate with the data and marketing operations teams to manage and segment target lists for promotional campaigns • Manage timelines, deliverables, and campaign milestones, ensuring on-time execution of audience acquisition programs • Track, analyze, and report on the effectiveness of acquisition campaigns using dashboards and analytics tools • Monitor industry trends and competitor events to identify new opportunities and best practices for audience growth • Contribute to the refinement of audience acquisition processes and playbooks